apis: the lynchpin of your open banking psd2 strategy
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APIs as the lynchpin
Standardization, Disruption, and Innovation
Ed Anuff, SVP Strategy Apigee 5/19/2016
High business impact APIs
8
Unlock the most critical
data /services
Deliver high value use
cases
Drive ecosystem adoption
©2015 Apigee Corp. All Rights Reserved.
« 33M downloads « #3 most downloaded
consumer app 2015
« SXSW Appy Award 2013
« Apple “Top App” 2012 & 2013
« Forbes Top retail app « Webby Award Best
integrated mobile experience 2013
©2015 Apigee Corp. All Rights Reserved. 15
Store + mobile + online spend 6X more than store-only customer
500k fitness & medical devices connected to healthy rewards program
« 33M downloads « #3 most downloaded
consumer app 2015
« SXSW Appy Award 2013
« Apple “Top App” 2012 & 2013
« Forbes Top retail app « Webby Award Best
integrated mobile experience 2013
6X spend
500k smart
devices
Real medical efficacy
Significant improvement in diabetes and hypertension outcomes
©2015 Apigee Corp. All Rights Reserved. 23 ©2015 Apigee. All Rights Reserved.
Discovery services across 33 operators
2B
Mobile Connect Pilots – Identity Authentication Use Cases
24
Fraud detection
Access to public services
Bank
Post Office Telcos
Identity Authentication
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