aoc tweet2 talk case study

FOR

#Tweet2Launch Campaign

#Tweet2Launch Campaign

What is Tweet2Launch Campaign

Background:

AOC was coming up with their range of Tablets and wanted to launch the product via Social

The BIG Question:

Twitter was chosen as the platform to announce the launch but the question looming was to generate enough excitement & Buzzword in the Twitter universe.

The Solution:

Team KRDS took a unique proposition where they gave the launch pad to the Twitter audience itself and coined it as #Tweet2launch

A microsite was thus created featuring a pre decided Launch Date. Users needed to tweet with the hashtag and every hashtag would bring the counter down by a certain number (real time).

In a nutshell, users were the ones to chose the Launch date with #Tweet2Launch

#Tweet2Launch Campaign

Tweet2Launch MicroSite

#Tweet2Launch Campaign

Tweet2Launch Dates

Pre-buzz was done for a day (15th Oct)

#Tweet2Launch Campaign

Tweet2Launch – Day 1

On 16th October the contest went live.

#Tweet2Launch Campaign

Tweet2Launch – the Duration

#Tweet2Launch lasted for 3 days.

From 16th till 18th, #Tweet2Launch became the buzz word.

#Tweet2Launch Campaign

Tweet2Launch – the chosen Date

The date & time chosen with #Tweet2launch was 20th October 00:00 hrs

#Tweet2Launch Campaign

The Tablet Launch with #Tweet2Launch

The tablet was launched on 19th midnight

#Tweet2Launch Campaign

#Responses

#Tweet2Launch Campaign

#Tweet2Launch – Day 1

#Tweet2Launch Campaign

#Tweet2Launch – Day 2

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#Tweet2Launch – Day 3

#Tweet2Launch Campaign

# More Numbers

#Tweet2Launch Campaign

#Tweet2Launch – Daily Mentions

16th October

17th October

18th October

Total Mentions - 8991

#Tweet2Launch Campaign

#Tweet2Launch – Buzz

#Tweet2Launch Campaign

#Tweet2Launch – Engagement

#Tweet2Launch Campaign

#Tweet2Launch – Potential Reach

#Tweet2Launch Campaign

#Tweet2Launch – Sengtiment

#Tweet2Launch Campaign

#Tweet2Launch – Gender Split

#Tweet2Launch Campaign

#Tweet2Launch – Cloud

#Tweet2Launch Campaign

#Tweet2Launch – Per Minute Count

#Tweet2Launch Campaign

#Tweet2Launch – Final Notes

In the already cluttered Twitter environment, #Tweet2Lauch gave AOC the perfect Launchpad to introduce its Tablet to the world.

The ‘You Launch It’ feature captured the right eyeballs and made the launch a huge success

THANK YOU

www.krds.com feed.krds.com twitter.com/KRDS facebook.com/KRDS