andrew mcgraw - trend assessment

TREND ASSESSMENT REPORTANDREW MCGRAW

Massive Open Online Courses(MOOCs)

MOOC History

Advancements in TechnologyComputer Science Department at Stanford2011: Artificial-IntelligenceCoursera,Udacity

Reach and Scope

Traditional vs. Online education Engaging Isolation Interactive

Corporate Applications Training Benefits

Revenue Streams

Marketing Impact

MOOCs are Marketing Content Marketing Public Relations Branding

Learning OutcomesUser Data

Example #1: Instreamia

Content MarketingSpanish MOOCTraditional Classroom Materials

Example #2: Bank of America

Khan AcademyPersonal Finance EducationLow Customer SatisfactionPublic Relations/Brand Builder

Expert Opinion

MOOCs need to engage participantsApplication for Science and Engineering

MajorsUniversity Business vs. Learning Business

Future Trends and Impact

Data AnalyticsInternational DevelopmentHigher Education ReformCorporate Training

Summary

MOOCs are not fully exploited

Multiple ApplicationsMOOCs are Marketing