andrew fairburn, regester larkin
Post on 20-Aug-2015
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Reputation Strategy and Management
Threats in 2011 – how to prepare for emergencies
10 February 2011
Andrew Fairburn
Reputation Strategy and Management
PESTLE analysis
Political
Economic
Societal (inc criminal)
Technological
Environmental
Legislative
Reputation Strategy and Management
Key questions
1. How do we make these risks less likely? Is there anything we should be doing operationally?
2. What are the advantages/disadvantages to raising these risks publicly in advance?
3. What third party advocates do we need to get on side? What coalitions should we be building now?
4. How can we ensure that we have always acted in a way that would be seen as reasonable to the outside world?
5. How do we get ahead of the issue?
Reputation Strategy and Management
Three stages of crisis management
1. Preparation
2. Dealing with the crisis
3. Follow-up
Reputation Strategy and Management
procedures
simulation
audit
training
Culture
Stage 1: Crisis preparedness process
Reputation Strategy and Management
Stage 3: the follow up
1. Crucial, but often ignored, third stage
2. Continue to engage and follow up on commitments
3. Let the last impression of stakeholders be a good impression
Reputation Strategy and Management
Some final thoughts?
• Have you plotted what sort of crises your organisation could face?
• Do you have plans and procedures in place?
• Do you have a properly trained team?
• Are you well practiced?
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