analysis of the mystery jets digi pack for the

Analysis of the

Mystery Jets Digi-

Pack for the album

‘21’.Chris Murray

Front Pane.Band name in

large copy so it

stands out

Name of album

clear in similar

copy.

Sticker

advertising

Well known

tracks

and a USP: a

bonus track

Main image uses colours

Similar to those of copy

but has no relation to tracks

or band.

Insert 1.

The image in the insert uses all 4 of the band

members from Mystery Jets which creates

recognition with fans of the band. Again the

image is abstract in the sense that it bares no

relation to track or band names.

Insert 2.This is the track listing on the insert of the

digipack, the colours are the same as those

used on the front pane for the band name

which helps create some brand identity.

Interior Panes.

This inside pane image bares

resemblance to the front pane image

with the bed sheet, the copy here is

legal and copy right information and

credits for the album

Reverse pane.

The reverse pane again uses a similar

image the front and inside, with copy

including track listing and record

label along with a barcode. These are

legal requirements.

Side Pane.

This is the side pane which shows the band and

album name in simple text as it is the smallest pane.