analysis of the influence of the use of anglicisms in customers of the stores at quicentro shopping...

ANALYSIS OF THE INFLUENCE OF THE USE

OF ANGLICISMS IN CUSTOMERS OF THE

STORES AT QUICENTRO SHOPPING

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

INTRODUCTIONEnglish words are flooding into every language thesedays.Anglicisms, are words borrowed from English into another Language.Anglicisms can be found everywhere and are usedin many fields.Advertising, is a paid, one-way communication. Itspurpose is to attract the attention of people.

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

INTRODUCTIONQuicentro Shopping is a large, modern, practical and functional shopping center, located in a strategic place in Quito.

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

THE PROBLEM

The English Language has become such a great part ofour culture, that we hardly notice its presence.

Brings certain reactions to people in general. Some of these reactions can be positive or negative.

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

OBJECTIVES

Value Spanish Language.Know the kind of influence that the use of

Anglicisms have on consumers.Find out the opinions that consumers and

business owners have regarding the use of

Anglicisms.

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

Hypothesis

The use of Anglicisms has a positive influence in

consumers between the ages of 15 and 25 years,

and has a negative influence in consumers

between 26 and 50 years old of the Quicentro

Shopping.

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

ResearchQualitative Analysis

Find out how the use of Anglicisms influence customers of stores at Quicentro Shopping.

Quantitative Analysis

Determine potential clients, purchase decision, and amount of sales for business owners.

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

Qualitative AnalysisFocus Group

Objective:Determine how the use of Anglicisms in “Business Signs” influence consumers at Quicentro Shopping

Target: Consumers between 15 and 25 years oldConsumers between 26 and 50 years old

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

Focus Group

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

Focus Group

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

Focus Group

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

Focus Group Conclusions

Limited knowledge of the definition of AnglicismsQuality is the most important feature.Teenagers = Fashion and branchesAdults = Promotions and advertisingPositive influence = Curiosity, knowledgeNegative influence = Hard to adapt and understand

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

Quantitative AnalysisBusiness Owners Surveys

Objective:Find out the type of influence that the use of Anglicisms in their businesses have for them.

Target: Business Owners and/or administrators

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

Quantitative Analysis

TYPES OF CLIENTS

59%

41%

Adults

Teenagers

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

Quantitative Analysis

PURCHASE DECISION INFLUENCE

25%

75%

Yes

No

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

Business Owners Conclusions

Potential clients = Teenagers / AdultsBusiness name = No influenceQuality, branches, specific productPositive influence = Clients, salesNegative influence = Loose of identity

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

ConclusionsSpanish language expresses our culture, it has been altered. English has a great influence on peoples lives.

People are more interested in the product than in the business name.

There is a positive and a negative influence.

Everyone has different opinions.

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

Recommendations

Propose a teaching project in which students can apply English in real and practical contexts.

Implement a course to analyze the kind of influence that Anglicisms have in our culture.

Reinforce linguistic and cultural values of both languages, motivating the use of Spanish.

Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

THANK YOU