all photos: cincinnati usa convention & visitors bureau · tennessee’s four largest chambers...
Post on 30-Sep-2020
4 Views
Preview:
TRANSCRIPT
All Photos: Cincinnati USA Convention & Visitors Bureau
President & CEO
PRESENTED TO YOU BY…
Coalitions. Coordination. Communication.
Showing broad support for higher standards in Tennessee
Expect More, Achieve More Coalition More than 400 Tennessee business, community, and education organizations that support higher standards
Businesses for Tennessee Prosperity
Tennessee’s four largest Chambers of Commerce, Tennessee Chamber, and Tennessee Business Roundtable
State Collaborative on Reforming Education
(SCORE) Nonpartisan, nonprofit education research and advocacy group founded by former Senator Bill Frist
Coordinated strategic plan of advocacy
At Capitol Hill
‘Day on the hill’ events Multiple news conferences with
educators, parents, business leaders Testimony at legislative committees Supporters to fill the room for
legislative committee meetings Calls, letters, emails to General
Assembly members Weekly visits by teachers, principals,
superintendents, stakeholders Packets of fact sheets on Common
Core and assessment
Coordinated strategic plan of advocacy
In legislative districts
Invitations to ‘See Common Core in the Classroom’ – 39 visits during legislative session
Online portal for teachers to email their legislators – 320 direct emails from Tennessee educators
Strategic plan of communication
With the influential
Expect More, Achieve More weekly newsletter to 1,400 influencers in Tennessee
Editorial board visits to all major Tennessee newspapers
Proactive engagement with journalists to pitch stories about the standards and assessment
Separate Common
Core fact from fiction
Strategic plan of communication
With the public Radio ad campaign by Businesses
for Tennessee Prosperity
Op-eds and opinion pieces in Tennessee newspapers
Social media
Digital advertising
Yes, there were surprises
Bill hijacked, amended to pause Common Core, and passed by House
Conference committee compromise stopped PARCC testing, requires RFP for new assessment
The Outcome
• More than a dozen bills sought to derail Common Core State Standards and assessment
• Bills to pause or delay the standards did not move out of committee
• A bill to delay PARCC assessment, seek RFP became law
Major Successes
• Continued implementation of Tennessee’s Common Core State Standards
• Deep engagement of the business community and educators in the policymaking process
• Legislation around data
privacy did not unintentionally hinder progress
The Work Ahead
• Resetting the conversation with a new focus on student-centered policies
• Building an emotional connection with more Tennesseans by highlighting successes to date and emphasizing the “why” of this work
• Amplifying the most-trusted voices on student learning: our educators
• Building broader support for Tennessee’s new, higher standards and for a new assessment that works for students, parents, and educators
Thank You!
top related