aia2018 - muyesser taqi-eddin - marketing: social media & traction

SOCIAL MEDIA BASICS

ENGAGE WITH YOUR CUSTOMERS

For AIA, January 2018

Muyesser Taqi-Eddin

What Will We Learn

How to leverage social media to grow your business by thoughtfully engaging

with your customers and consumers

Social Media Platforms:

Social Media Is:

Socia Media Is:

Content is King

• Use key words to identify important people and messages

• Make the content relevant to your audience

• Repurpose content across key marketing vehicles to ensure consistency

• Make it short and memorable

#Hashtags

Things to Remember

• Be Genuine

• Engage Often

• Don’t just post PR

• Provide relevant information

• Answer all reviews

How to Use Social Media

• Listen

• Build

• Engage

• Participate

• Transparency

• Analyze & Optimize

Questions

What Will We Learn

How to leverage social media to grow your business by thoughtfully engaging

with your customers and consumers

New Work

New Environment

New Colleagues

Welcome

• Familiarize yourself with your new assignment1

• Explore your new environment2

• Meet your new colleagues3

Today’s Overview

Learning Objectives

• Technology

• Procedure

• Policies

• Benefits

NEW WORK

New Work

The technology learning curve

NewEmployee

1 yr 2 yr 3 yr

Who’s Who

Lead Contact information

Jim Jim@company.com

Dee Dee@gcompany.com

Mavis Mavis@company.com

Doug Doug@company.com

Time Spent

Pro

ject

s W

ork

ed O

n

Get Familiar

Achieve Mastery

Working Toward Mastery

Get Experienced

Doing Your Best Work

• Working from home

• Working offsite

• Technology requirements

Case Study

• Jeremy

– His first day

– Mistakes made

– Successes achieved

– The moral of the story

Discussion

• What we can learn from Jeremy

• Best practices

• Take-aways

Summary

• Define your challenges

– Technological as well as personal

• Set realistic expectation

– Mastery is not achieved overnight

• Keep your eye on the goal

– Mentorship programs

Resources

• <Intranet site text here><hyperlink here>

• <Additional reading material text here><hyperlink here>

• This slide deck and related resources:<hyperlink here>

QUESTIONS?

APPENDIX