agency family trees 2009
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AGENCY FAMILY TREES 2009Primary holdings of the world’s top four agency companies by 2008 worldwide revenue
PUBLICIS GROUPE $6.90BNO. 4 WORLDWIDE REVENUE
ABOUT AGENCY FAMILY TREES 2009PUBLISHED APRIL 27, 2009. ORDER COPIES: 1-888-288-5900
This document (published Aprl 27, 2009), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2009) and is for your personal,non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.
HEADQUARTERS: NEW YORKMARKET CAP: $8.97 BILLION
HEADQUARTERS: LONDONMARKET CAP: $7.96 BILLION
HEADQUARTERS: NEW YORKMARKET CAP: $2.70 BILLION
HEADQUARTERS: PARISMARKET CAP: $5.45 BILLION
ADAGE.COM/AGENCYFAMILYTREES09PROFILES OF WORLD’S TOP 50
AGENCY FIRMS, PART OFPREMIUM CONTENT
IN ADAGE.COM’SDATACENTER
U.S. REVENUE: $6.89 BILLIONWORLDWIDE EMPLOYEES: 68,000
WORLDWIDE REVENUE BY DISCIPLINE
Public relations$1.27 billion; 9.5%
Specialty communications$1.28 billion; 9.5%
Traditional mediaadvertising$5.73 billion; 42.9%
Customer relationshipmanagement$5.08 billion; 38.1%
NORTH AMERICA REVENUE: $4.73 BILLIONWORLDWIDE EMPLOYEES: 112,262
WORLDWIDE REVENUE BY DISCIPLINE
Public relations &public affairs$1.37 billion; 10.1%
Branding/identity,healthcare & specialist communications$3.81 billion; 28.0%
Advertising & media$6.06 billion; 44.5%
Information, insight& consultancy$2.37 billion; 17.4%
NORTH AMERICA REVENUE: $2.95 BILLIONWORLDWIDE EMPLOYEES: 44,727
WORLDWIDE REVENUE BY DISCIPLINEMedia$1.79 billion; 26.0%
SAMS (SpecializedAgencies andMarketing Services)$2.48 billion;36.0%
Advertising$2.62 billion; 38.0%
U.S. REVENUE: $3.79 BILLIONWORLDWIDE EMPLOYEES: 45,000
WORLDWIDE REVENUE BY DISCIPLINE
Healthcare$369 million; 5.3%
Constituency ManagementGroup1
$1.07 billion; 15.4%
Marketingservices(excluding CMG)$1.17 billion; 16.8%
Advertising & media$4.36 billion; 62.6%
GLOBAL NETWORKS
DDB WORLDWIDECOMMUNICATIONS GROUP $2.80 BILLION
DDB Worldwide $1.51 BILLIONLEAD NETWORK AGENCY
Interbrand $257 MILLIONBRANDING CONSULTANCY
Tribal DDB $235 MILLIONDIGITAL AGENCY
TracyLocke $115 MILLIONPROMOTION AGENCY
Alma DDB $15 MILLIONHISPANIC AD AGENCY. OMNICOM OWNS 74%
Rodgers Townsend $14 MILLIONAD AGENCY
Roberts & Tarlow $12 MILLIONAD AGENCY
Spike DDB $4 MILLIONAFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49%
RAPP $657 MILLIONMARKETING SERVICES NETWORK (CONSOLIDATED REVENUE)
Kern Organization $17 MILLIONMARKETING SERVICES AGENCY. PART OF RAPP
BBDO WORLDWIDE $2.53 BILLION
BBDO Worldwide $1.99 BILLIONLEAD NETWORK AGENCY
Proximity Worldwide $347 MILLIONDIGITAL, DIRECT AND DATA AGENCY NETWORK
Organic $129 MILLIONDIGITAL AGENCY
Atmosphere $60 MILLIONDIGITAL AGENCY
Barefoot $11 MILLIONDIGITAL AGENCY
TBWA WORLDWIDE $1.96 BILLION
TBWA Worldwide $1.36 BILLIONLEAD NETWORK AGENCY
Zimmerman Advertising $186 MILLIONAD AGENCY
Integer Group $136 MILLIONPROMOTION AGENCY
TBWA/WorldHealth $101 MILLIONHEALTHCARE AGENCY
Agency.com $94 MILLIONDIGITAL AGENCY
Tequila $80 MILLIONMARKETING SERVICES AGENCY
OTHER AGENCIES 180 Amsterdam/180 LA $44 MILLIONAD AGENCY
Alcone Marketing Group $44 MILLIONPROMOTION AGENCY
Arnell Group $27 MILLIONAD AND BRANDING AGENCY
Beanstalk Group $16 MILLIONBRANDING CONSULTANCY
GLOBAL NETWORKS
YOUNG & RUBICAM BRANDS $2.56 BILLION
Y&R $1.10 BILLIONLEAD AGENCY NETWORK
Burson Marsteller $406 MILLIONPR AGENCY*
Landor Associates $166 MILLIONBRANDING CONSULTANCY
Sudler & Hennessey $137 MILLIONHEALTHCARE AGENCY
Cohn & Wolfe $132 MILLIONPR AGENCY*
Enfatico $115 MILLIONAD AND MARKETING SERVICES AGENCY CREATED FOR DELL
Team/Y&R $112 MILLIONMIDDLE-EASTERN NETWORK OF AGENCIES. IN Y&R REVENUE
VML $100 MILLIONDIGITAL AGENCY
Bravo Group $32 MILLIONHISPANIC AD AGENCY
Kang & Lee $16 MILLIONASIAN-AMERICAN AD AGENCY
WUNDERMAN $880 MILLIONMARKETING SERVICES NETWORK (CONSOLIDATED REVENUE)
Blast Radius $60 MILLIONDIGITAL AGENCY. IN WUNDERMAN NETWORK
RTC Relationship Marketing $26 MILLIONDIRECT MARKETING AGENCY. IN WUNDERMAN NETWORK
Zaaz $24 MILLIONDIGITAL AGENCY. IN WUNDERMAN NETWORK
Designkitchen $12 MILLIONDIGITAL AGENCY. IN WUNDERMAN NETWORK
OGILVY GROUP $1.92 BILLION
Ogilvy & Mather Worldwide $771 MILLIONLEAD AGENCY NETWORK
Ogilvy Healthworld $95 MILLIONHEALTHCARE AGENCY
Memac Ogilvy & Mather $51 MILLIONMIDDLE-EASTERN HOLDING COMPANY. 40% OWNED BY WPP
OGILVYONE WORLDWIDE $1.05 BILLIONMARKETING SERVICES NETWORK (CONSOLIDATED REVENUE)
OgilvyInteractive $374 MILLIONDIGITAL AGENCY. PART OF OGILVYONE
OgilvyAction $102 MILLIONMARKETING SERVICES AGENCY. PART OF OGILVYONE
Neo@Ogilvy $88 MILLIONDIGITAL MEDIA AGENCY. PART OF OGILVYONE
Bates 141 $154 MILLIONHONG KONG-BASED MARKETING COMMS. PART OF OGILVYONE
JWT $1.38 BILLION
JWT $1.16 BILLIONLEAD NETWORK AGENCY
RMG Connect $153 MILLIONMARKETING SERVICES AGENCY
JWT SpecializedCommunications $49 MILLIONRECRUITMENT AND OTHER SERVICES
Malone Advertising $22 MILLIONAD AGENCY
OTHER AGENCIES Bernard Hodes Group $116 MILLIONRECRUITMENT AGENCY
C2 Creative $11 MILLIONPART OF RADIATE GROUP
Cline Davis & Mann $130 MILLIONHEALTHCARE AGENCY
Corbett AccelHealthcare Group $61 MILLIONHEALTHCARE AGENCY
Critical Mass $83 MILLIONDIGITAL AGENCY. OMNICOM OWNS 54%
Cutwater $9 MILLIONAD AGENCY
Dieste $45 MILLIONHISPANIC AD AGENCY
Direct Partners $19 MILLIONDIRECT MARKETING AGENCY
Doremus $47 MILLIONBUSINESS-TO-BUSINESS AGENCY
Downtown Partners Chicago $4 MILLIONAD AGENCY
Element 79 Partners $31 MILLIONAD AGENCY
Footsteps $7 MILLIONAFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49%
GMMB $39 MILLIONPOLITICAL AD AGENCY
GMR Marketing $106 MILLIONEVENT MARKETING AGENCY. LEAD AGENCY IN RADIATE GROUP
Goodby, Silverstein& Partners $125 MILLIONAD AGENCY
Grizzard CommunicationsGroup $36 MILLIONDIRECT MARKETING AGENCY
GSD&M Idea City $72 MILLIONAD AGENCY
Harrison & Star $55 MILLIONHEALTHCARE AGENCY
Javelin Direct $53 MILLIONDIRECT MARKETING AGENCY
LatinWorks $17 MILLIONHISPANIC AD AGENCY. OMNICOM OWNS 49%.
Marketing Arm $73 MILLIONMARKETING SERVICES AGENCY
Martin Williams Advertising $41 MILLIONAD AGENCY
Merkley & Partners $61 MILLIONAD AGENCY
Red Urban $13 MILLIONDIGITAL AGENCY
Russ Reid Co. $29 MILLIONDIRECT MARKETING AGENCY
Serino Coyne $14 MILLIONAD AGENCY
Siegel & Gale $23 MILLIONBRANDING CONSULTANCY
Targetbase $94 MILLIONMARKETING SERVICES AGENCY
Unit 7 $21 MILLIONDIRECT MARKETING AGENCY
MEDIA AGENCIES
OMNICOM MEDIA GROUP $2.00 BILLION
OMD Worldwide $907 MILLIONMEDIA AGENCY
PHD $176 MILLIONMEDIA AGENCY
Novus Print Media Network $160 MILLIONMEDIA AGENCY
Resolution Media $14 MILLIONSEARCH MARKETING AGENCY
Ketchum DirectoryAdvertising $101 MILLIONDIRECTORY AGENCY
GREY GROUP $1.19 BILLION
Grey $614 MILLIONLEAD NETWORK AGENCY
G2 $439 MILLIONMARKETING SERVICES AGENCY
GHG $119 MILLIONHEALTHCARE AGENCY
Batey $10 MILLIONSINGAPORE-BASED AGENCY NETWORK.
Winglatino $9 MILLIONHISPANIC AD AGENCY
UNITED GROUP $111 MILLION
Berlin Cameron United $19 MILLIONAD AGENCY
Cole & Weber United $14 MILLIONAD AGENCY
OTHER AGENCIES Brouillard $15 MILLIONAD AGENCY
CommonHealth $200 MILLIONHEALTHCARE AGENCY
Tapsa $41 MILLIONMADRID-BASED AD AGENCY
WPP DIGITAL $220 MILLION
24/7 Real Media $113 MILLIONDIGITAL AD NETWORK
Schematic $44 MILLIONDIGITAL AGENCY
Bridge Worldwide $37 MILLIONDIGITAL AGENCY
Blue Interactive Marketing $14 MILLIONSINGAPORE-BASED DIGITAL AGENCY
HeathWallace $9 MILLIONU.K.-BASED WEB DESIGN FIRM. WPP OWNS 75%
MEDIA AGENCIES
GROUP M $2.36 BILLION
Mindshare Worldwide $827 MILLIONMEDIA AGENCY
Mediaedge:cia $705 MILLIONMEDIA AGENCY
MediaCom $640 MILLIONMEDIA AGENCY
Maxus $95 MILLIONMEDIA AGENCY
Group M Search $88 MILLIONSEARCH MARKETING AGENCY
WPP INVESTMENTS Asatsu-DK $503 MILLIONTOKYO-BASED AD AGENCY. WPP OWNS 22.9%
STW Group $256 MILLIONSYDNEY-BASED HOLDING COMPANY. WPP OWNS 20.1%
Chime Communications $203 MILLIONLONDON-BASED HOLDING COMPANY. WPP OWNS 19.3%
HighCo $101 MILLIONMARKETING SERVICES FIRM IN FRANCE. WPP OWNS 34.1%
BPG Group (Bates PanGulf) $57 MILLIONDUBAI-BASED AGENCY NETWORK. WPP OWNS 40%
GIIR $52 MILLIONSEOUL-BASED HOLDING COMPANY FOR HS AD ANDWUNDERMAN KOREA. WPP OWNS ABOUT 20%
CHI & Partners $46 MILLIONLONDON-BASED AD AGENCY. WPP OWNS 49.9%
UniWorld Group $26 MILLIONMULTICULTURAL AGENCY. WPP OWNS 49%
Kinetic NAOUT-OF-HOME MEDIA AGENCY. WPP OWNS 50%
MARKET RESEARCH Kantar Group $2.37 BILLIONMARKET RESEARCH GROUP
GLOBAL NETWORKS
MCCANN WORLDGROUP $2.80 BILLION
McCann EricksonWorldwide $1.74 BILLIONLEAD NETWORK AGENCY
MRM Worldwide $391 MILLIONDIGITAL AND DIRECT MARKETING AGENCY
Momentum Worldwide $216 MILLIONMARKETING SERVICES AGENCY
McCann HealthcareWorldwide $159 MILLIONHEALTHCARE AGENCY
Fortune Promoseven/MCN $135 MILLIONMIDDLE-EASTERN NETWORK. 51% OWNED BY INTERPUBLIC
Martin Agency $91 MILLIONAD AGENCY
Campbell Mithun $74 MILLIONAD AGENCY
TM Advertising $42 MILLIONAD AGENCY
Fitzgerald & Co. $28 MILLIONAD AGENCY
Avrett Free Ginsberg $24 MILLIONAD AGENCY
Gotham $20 MILLIONAD AGENCY
Casanova Pendrill $15 MILLIONHISPANIC AD AGENCY
DRAFTFCB $1.25 BILLION
DraftFCB $955 MILLIONLEAD NETWORK AGENCY
R/GA $130 MILLIONDIGITAL AGENCY
DraftFCB HealthCare $105 MILLIONHEALTHCARE AGENCY
Hacker Group $38 MILLIONDIRECT MARKETING AGENCY
Rivet $18 MILLIONPROMOTION AGENCY
LOWE $571 MILLION
Lowe Worldwide $459 MILLIONLEAD NETWORK AGENCY
Lowe HealthcareWorldwide $112 MILLIONHEALTHCARE AGENCY
OTHER AGENCIES Accentmarketing $14 MILLIONHISPANIC AD AGENCY. INTERPUBLIC OWNS 49%
Campbell-Ewald $210 MILLIONAD AGENCY
Carmichael Lynch $47 MILLIONAD AGENCY
Dailey $34 MILLIONAD AGENCY
Deutsch $148 MILLIONAD AGENCY
Endeavor Marketing NAENTERTAINMENT MARKETING CONSULTANCY
OTHER AGENCIES
FutureBrand $75 MILLIONBRANDING CONSULTANCY. ALIGNED WITH MCCANN
Hill Holliday $157 MILLIONAD AGENCY
Huge $32 MILLIONDIGITAL AGENCY. 51% OWNED BY INTERPUBLIC
IW Group $9 MILLIONASIAN-AMERICAN AD AGENCY. INTERPUBLIC OWNS 49%
Jack Morton Worldwide $148 MILLIONEVENT MARKETING AGENCY
Mullen $114 MILLIONAD AGENCY
Octagon $148 MILLIONSPORTS MARKETING AGENCY
Siboney USA $5 MILLIONHISPANIC AD AGENCY. INTERPUBLIC OWNS 49%
Tierney Communications $18 MILLIONAD AGENCY
Translation Advertising NAAFRICAN-AMERICAN AD AGENCY. INTERPUBLIC OWNS 44%
Translation Consulting& Brand Imaging $10 MILLIONMARKETING SERVICES AGENCY. INTERPUBLIC OWNS 60%
MEDIA AGENCIES
MEDIABRANDS $841 MILLION
Universal McCann $415 MILLIONMEDIA AGENCY. ALIGNED WITH MCCANN WORLDGROUP
Initiative $326 MILLIONMEDIA AGENCY. ALIGNED WITH DRAFTFCB
Reprise Media $14 MILLIONSEARCH MARKETING AGENCY
Wahlstrom Group $30 MILLIONDIRECTORY AGENCY
ID Media NAMEDIA AGENCY
Magna NAMEDIA NEGOTIATION AND RESEARCH UNIT
Newspaper Services of America NANEWSPAPER MEDIA AGENCY
PUBLIC RELATIONS
GolinHarris $115 MILLIONPR AGENCY
Weber Shandwick $380 MILLIONPR AGENCY. ALIGNED WITH MCCANN WORLDGROUP
GLOBAL NETWORKS
PUBLICIS $1.26 BILLION
Publicis $1.07 BILLIONLEAD NETWORK AGENCY
Publicis & Hal Riney $20 MILLIONAD AGENCY
Publicis Modem & Dialog $189 MILLIONMARKETING SERVICES AGENCY
LEO BURNETT WORLDWIDE$1.16 BILLION
Leo Burnett Worldwide $795 MILLIONLEAD NETWORK AGENCY
Arc Worldwide $293 MILLIONMARKETING SERVICES AGENCY
Lapiz Hispanic Marketing $6 MILLIONHISPANIC AD AGENCY
Vigilante Advertising $5 MILLIONMULTICULTURAL AD AGENCY
Beacon Communications $62 MILLIONJAPANESE AD AGENCY. PUBLICIS OWNS 66%;DENTSU OWNS 34%
SAATCHI & SAATCHI $936 MILLION
Saatchi & Saatchi $790 MILLIONLEAD NETWORK AGENCY
Saatchi & Saatchi X $71 MILLIONPROMOTION AGENCY
Team One Advertising $55 MILLIONAD AGENCY
Conill Advertising $20 MILLIONHISPANIC AD AGENCY
Saatchi & Saatchi S NAENVIRONMENTAL MARKETING CONSULTANCY
OTHER AGENCIES Bartle Bogle Hegarty $169 MILLIONLONDON-BASED AD AGENCY. PUBLICIS OWNS 49%
Bromley Communications $21 MILLIONHISPANIC AD AGENCY. PUBLICIS OWNS 49%
Burrell Comm. Group $22 MILLIONAFRICAN-AMERICAN AD AGENCY. PUBLICIS OWNS 49%
Fallon Worldwide $81 MILLIONAD AGENCY. IN “SSF GROUP” WITH SAATCHI
Kaplan Thaler Group $61 MILLIONAD AGENCY
Relay Worldwide $17 MILLIONEVENT MARKETING AGENCY
MEDIA AGENCIES/VIVAKI
STARCOM MEDIAVESTGROUP $912 MILLION
SMG Search $13 MILLIONSEARCH MARKETING AGENCY
Spark $12 MILLIONDIGITAL MEDIA AGENCY
Tapestry $11 MILLIONSTARCOM’S MULTICULTURAL MEDIA AGENCY
MV42 $6 MILLIONMEDIAVEST’S MULTICULTURAL MEDIA AGENCY
ZENITHOPTIMEDIA $769 MILLION
Moxie Interactive $18 MILLIONDIGITAL AGENCY
VIVAKI
Digitas $525 MILLIONDIGITAL AGENCY NETWORK
Performics $38 MILLIONSEARCH MARKETING AGENCY. PART OF VIVAKI
Denuo $8 MILLIONCONSULTANCY. PART OF VIVAKI
HEALTHCARE AGENCIES Revenue figures are for U.S. only for these healthcare agencies
Saatchi & SaatchiHealthcare Communications $85 MILLIONPART OF PUBLICIS HEALTHCARE
Medicus Lifebrands $45 MILLIONPART OF PUBLICIS HEALTHCARE
Brand Pharm $16 MILLIONPART OF PUBLICIS HEALTHCARE
Williams-Labadie $15 MILLIONPART OF PUBLICIS HEALTHCARE
Advertising Age’s DataCenter produced this poster and a premium subscriber database(AdAge.com/agencyfamilytrees09) as part of Agency Report 2009. The poster shows 2008revenue for key agency networks, ad agencies and marketing-services agencies owned bythe world’s Big 4 agency holding companies. Agency networks are in orange; agencies are inblack. Total revenue for holding companies is from public documents. Revenue is worldwideexcept where indicated. Ad Age estimated revenue for networks and agencies. Figures arerounded. Not all units are shown; network listings are not comprehensive. Market-cap figuresare as of April 17, 2009.
*Public relations agency revenue excluded from orange-colored network totals.
Source: Ad Age DataCenter analysis
AGENCY PROFILES: ADAGE.COM/AGENCYFAMILYTREES09AGENCY RANKINGS: ADAGE.COM/AGENCYREPORT09
OMNICOMGROUP
INTERPUBLIC GROUP OF COS.
U.S.
EUROPE
ASIA PACIFIC
LATIN AMERICA
ALL OTHER MARKETS
51.6%
32.3%
16.2%
54.5%
25.3%
9.4%
5.1%
5.8%
WPPPUBLICISGROUPE
NORTH AMERICA
EUROPE
ASIA PACIFIC
LATIN AMERICA
AFRICA AND MIDDLE EAST
34.8%
41.2%
24.0%
42.7%
38.4%
11.0%
5.1%
2.9%
PERCENT OF 2008 WORLDWIDE REVENUE BY REGION
OMNICOM GROUP $13.36BNO. 2 WORLDWIDE REVENUE
WPP $13.60BNO. 1 WORLDWIDE REVENUE
INTERPUBLIC GROUP OF COS. $6.96BNO. 3 WORLDWIDE REVENUE
1. Interpublic discipline percentages are Ad Age estimates exceptfor Constituency Management Group, which is actual. CMGhouses PR agencies, Jack Morton Worldwide, Octagon,FutureBrand and certain other marketing services. Dentsu owns 15% of Publicis Groupe
Publicis owns 1% of Interpublic Group
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