advertisments erode moral ethics
Post on 18-Dec-2014
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DESCRIPTION
There are several ways by which advertisements erode moral values: 1. Surrogate advertising 2. Puffery 3. Exaggeration 4. Unverified claims 5. Women stereotyping 6. Unhealthy brand competition 7. Children in advertisement
TRANSCRIPT
Advertisements Erode Moral Values
Surrogate advertising
• Banned products.• Masked under another
product under same brand name.
Puffery• Promotional statements and claims that
express subjective rather than objective views, which no "reasonable person" would take literally
Other Examples
Exaggeration
Unverified claims
Women stereotyping
Unhealthy brand competition
Children in advertisement
Thank you!!
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