advert persuasive techniques2
Post on 12-Apr-2017
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Advert analysisPreparing for 1st Controlled assessment
Learning ObjectivesTo apply the concepts of Maslow's Hierarchy
of Needs and persuasive techniques to a range of adverts
PLTS Independent Enquirer: analyse and evaluate information, judging its relevance and value
Maslow’s Hierarchy of Needs
Persuasive Techniques Humour Repetition Sex Sells Beautiful
People Rewards &
Punishments
Warm & Fuzzy
Fear Celebrity Anchorage Stereotypes Shock
tactics
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