adoption influences

Workshop - Birmingham Energy Savers and Making the Green Deal work

Andy Deacon

Director of Delivery

andy.deacon@est.org.uk

• Green groups• Resident

groups• Active in other

groups

• Moving• Renovating• Life stage

• Age & income

• Household size

• Construction• Condition• Tenure

Adoption influences

DemographicHouse Type

Trigger Points Community

DraftWorking with the curve

Evolving roles for Local Authorities 1. LA as promoter: leave it to the market - advocates for Green Deal locally

2. LA as producer: provides marketing support, working in partnership with commercial Green Deal Provider(s)

3. LA procures a GD and ECO delivery partner: coordinates finance and delivery with a private sector partner to residents and businesses

4. LA selects a partner for ECO delivery: provides marketing support and coordinates deliver in partnership with an energy company

5. LA as a provider: takes on the role of Green Deal Provider and works with local organisations, business and community to deliver Green Deal

1. Local authority as ‘Promoter’

p.5

• LA(s) puts resources into marketing activities in their local area without promoting any specific delivery organisations

• Area-based approach could be taken• Marketing activities could be integrated with other local initiatives

Marketing Promotion Assessment Survey Installation Quality Assurance Aftercare

Local/ National Green Deal ProviderLocal authority Local/ National

Green Deal Provider

Green Deal Assessor Green Deal Installer

2. Local authority as ‘Producer’

Marketing Promotion Assessment Advice Green Deal Plan Installation Quality

Assurance Aftercare

LA(s)

GD Provider

Panel of GD Providers

GD Provider

Programme manager

GD Installer

GD Assessors

GD Provider

GD Installer

GD Installer

GD Installer

Referral fee/ concession payment/ margin on ECO brokerage

Leads

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3. Procurement of GD and ECO Delivery partner

Marketing Promotion Assessment Survey Green Deal Plan Installation Quality

Assurance Aftercare

GD Assessor

GD Installer

GD Provider

Delivery partner

Local Authority

Procurement

2a .LA finance

2b. Delivery partner’s own finance

Finance

Lead generation by LA(s) and GD Provider

Partnership

Delivered by GD Provider and local GD installers Aftercare by Partnership

2c. GDFCo

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4. Local authority as GD Provider

Marketing Promotion Assessment Survey Green Deal Plan Installation Quality

Assurance Aftercare

Local Energy Groups

Healthcare, Schools

Resident Groups

Faith Groups

Estate Agents

Building Control

Planning Department

Local Authority

Local SME Contractors

Local Energy Advisors

Registered Housing

Providers

Local DIY Retailers

Local Manufacturers

Local Energy Groups

Local Colleges

Trade Bodies

Local Experts

Low Carbon SkillsAcademy

1a .LA finance

1b .Guarantee Fund

1c. GDFCo

Finance

Delivery

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Hypothetical Example: Walsall Metropolitan Borough Council ECO targeting (not real data)

http://www.energysavingtrust.org.uk

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