adcentricity dooh primer
Post on 29-Nov-2014
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CLIENTPRESENTATION TITLE
DATE
ADCENTRICITY Digital OOH
Media Strategists
adcentricity.com
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WHAT IS DIGITAL OUT-OF-HOME?
✓ Medium used for hyper targeted advertising✓ LCD screens placed in premium consumer viewing locations, for
example: transit stations, office buildings, restaurants/bars✓ Relevant, contextual content interspersed with advertising✓ Content is intended to provide information and or/entertain the
audience✓ Digital OOH is one of the fastest growing mediums across North
America and Europe.
LCD screens in every environment – Content & Advertising Based
WHAT IS DIGITAL OUT-OF-HOME?
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BENEFITS OF DIGITAL OUT OF-HOME
✓ Highly effective✓ Engaging and direct communication on the go✓ Optimized opportunity to reach audience✓ Targeted audience capabilities through placed-based screens✓ Advertiser is guaranteed specific play times of ad✓ Provides advertisers with the knowledge of what their audience is
doing in a specific environment and what frame of mind they are in
Why Digital OOH
✓ New, innovative, LARGE medium
✓ Captive yet non-intrusive media opportunity
✓ Introduce new products OR Use for differentiation
✓ Flashy/Sexy creative opportunity
✓ Easily demonstrate features/functionality/benefits
✓ Connect with consumers where they spend 30%+ of their time – it’s where your consumers are!
✓ Walk through a media and creative strategy that includes path-to-purchase and point-of-purchase -> where are your consumers? -> hand off warm/educated leads to retail/other
✓ Use high-impact creative with sound & motion – Increased attention & recall
AUDIENCE & RELEVANCE
PATH TO PURCHASE & POINT OF PURCHASE – IT’S WHERE THEY ARE!
TARGETED DIGITAL OOH MEDIA PLAN
SAMPLE
PROFILE
Gender: Male 100%
Age:18-35 Yrs. Old
HHI: $64,000 +
Psychographic: Social urban male, enjoys sports
Geography: 10 Mile Radius of key urban centers in
New York, Los Angeles, Miami, Las Vegas
Venue Samples: Airports, bars, gyms, College, Taxi,
etc
Objectives: Enhance brand awareness.
Optimize frequency and media touch-
points. Maximize audience
impressions.
Launch of a new razor.
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ABOUT ADCENTRICITY
Digital OOH Media PartnerSingle Source Solution – 1 Partner
Scale of 89 Networks
Hyper-targeting / Hyper-local
Strategic capabilities
Enhance marketing mix
Achieve efficiencies
Meet the consumer on the go!
Reach your audience where they live, work and play.
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ADCENTRICITY
Digital Creative Opportunity
✓ 100% Flash or Video based ✓ No IAB Restrictions✓ No file size restrictions✓ Content scheduling & change outs✓ 0:15 Sec. Spot / Sequence typical✓ Customized content by venue type
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