ad awareness: campaigns targeting hw+ch
Post on 06-Jan-2016
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Ad Awareness: Campaigns targeting HW+Ch. Radio increases ad awareness by 82% for campaigns targeting housewives and children. Average uplift in ad awareness, exposed to radio ads vs. not exposed to radio ads. Base: 99 campaigns targeting HW+Ch ; average radio spend £343k. - PowerPoint PPT Presentation
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Ad Awareness: Campaigns targeting HW+ChRadio increases ad awareness by 82% for campaigns targeting housewives and children
Average uplift in ad awareness, exposed to radio ads vs. not exposed to radio ads
Base: 99 campaigns targeting HW+Ch; average radio spend £343kSource: radioGAUGE from the RAB
100
182
Exposed to radio ads Not exposed to radio ads
82% uplif
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