activating ecrm - campaign example - ribena

Post on 08-May-2015

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DESCRIPTION

Ribena (UK) wanted to encourage its customers to try its new variants. By activating its eCRM and sending its customers 'free samples' in the form of digital printable coupons, they were able to increase cross-selling as well as reward customer loyalty.

TRANSCRIPT

How Do Ribena Encourage Customers To Try New Variants?

Objective: New Product Trial With Existing Customers

GSK - Ribena Tropical Flavours

Activation: Read Email To Get Your Coupon

GSK - Ribena Tropical Flavours

Results: Activate Cross-Selling; Support New Product Launch; High Open & CTRs

Activate Cross-Selling

High Open & Click-Through Rates

Support New Product Launch

GSK - Ribena Tropical Flavours

Discover How Coupons Can Help Activate Your Digital Campaigns

To find out more about Brand Activation, & view other Brand Activation examples from Gu, Bakers, Ribena, Tesco &

Flora

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