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Enrollment Management Enrollment Management Enrollment Management Enrollment Management Part 1: Programming to Matriculation
ACCCA 101 PRESENTATIONACCCA 101 PRESENTATIONACCCA 101 PRESENTATIONACCCA 101 PRESENTATION JULY 26, 2016 JULY 26, 2016 JULY 26, 2016 JULY 26, 2016 DR. G REG P E T E RSON, V P ST U DE NT SE RV ICES
LONG BEACH C IT Y COL L EGE
Fitness Classes = $$
+ Free Fitness Coach
300 Spots = $7,500/month
Mission:
To build healthy communities by
transforming lifestyles
one person at a time.
Jenny
OPTION 1:
Increase class offerings and services
OPTION 2:
Offer monthly or annual membership
OPTION 3:
Target existing class members
Jenny
1. What programs and services have the
greatest impact on achieving Jenny’s
mission of transforming individual
lifestyles so they can transform their
communities?
2. What can she do to leverage and
expand those key programs and services?
Jenny
ENROLLMENT MANAGEMENT
PART 1: Outreach to Matriculation
PART 2: Programming, Retention, and Completion
PART 1: Outreach to Matriculation
Section 1: Programming for Outreach
Cohort Breakouts & Report Out
Section 2: Matriculation
Cohort Breakouts & Report Out
ENROLLMENT MANAGEMENTFacilitating the flow of students through the college in a
way that enables the college to achieve its mission.
7
RECRUITMENT TO COMPLETION
(6)
Retention &
Completion
Graduation/
Completion
(2)
Outreach/
Marketing
(3)
Orientation
(1)
Programming
(5)
Educational
Planning
(4)
Assessment
(7)
Scheduling
(Enrollment)
SECTION 1: OUTREACH TO MATRICULATION
How do you define and communicate to potential students
the educational opportunities provided by your college?
• What do you offer that meets the needs of your local
community?
• Why would someone choose to attend your college?
• Who are you trying to attract and how do you
communicate with them?
• For everyone
• Local
• Low-Cost
MARKETING THE COMMUNITY COLLEGE
• What is special/unique?
• Why would a student
choose you over another
institution?
• Can you articulate in 30
seconds what your most
attractive & successful
programs are?
MARKETING THE COMMUNITY COLLEGE
1. We don’t clearly know what we are offering and so we “sell”
generalizations.
2. We try to market everything at the same level of intensity at
the same time.
3. We market to the largest audiences possible, regardless of
the differences that exist among sub-populations.
TYPICAL COLLEGE MARKETING MISTAKES
MAKING MARKETING MATTER
1. What programs and services have the greatest impact on
achieving the college’s mission?
2. What can the college do to leverage and expand those key
programs and services?
• K-16 Pathways
• Streamlined Associate Degree for Transfer Programs
• Job-linked Career Technical Education Programs
KKKK----16 Career Pathways16 Career Pathways16 Career Pathways16 Career PathwaysProgramming
K-16 PATHWAYS
“It’s now possible to complete all
your requirements to transfer to
the CSU in 2 years - guaranteed!
Just follow the outlined degree
patterns, register for the assigned
coursework each semester, and
pass your classes with a minimum
2.0* GPA.”
STREAMLINED TRANSFER PROGRAMS
15
Capitalize on media attention of new facilities
Leverage advisory boards to market program and build capacity
Provide community/student “engagement points”
INDUSTRY-LINKED CTE PROGRAMS
EFFECTIVE OUTREACHKnow your audience and establish a relationship.
6,000,000
6,050,000
6,100,000
6,150,000
6,200,000
6,250,000
6,300,000
6,350,000
6,400,000
California Public K-12 Graded Enrollment
GET POTENTIAL STUDENTS ONGET POTENTIAL STUDENTS ONGET POTENTIAL STUDENTS ONGET POTENTIAL STUDENTS ON----CAMPUSCAMPUSCAMPUSCAMPUS
1. Turning visitors into applicants (25% increase at Golden West)• College Preview Day and Chican@/Latin@ Day
2. Hosting Community & Industry Events
3. Long Beach College Promise 4th/5th Grade Tours
18
Outreach &
Onboarding
19
COHORT BREAKOUT SESSION #19:40AM – 10:15AM
1. As a consultant team, you’ve been asked to provide an initial assessment of ONE of the listed colleges here, all of whom are interested in growing enrollments by 2% this next year. Please prepare to answer:
a. What programming can the college potentially leverage? Who would be the targeted population?
b. What would be the best ways to build a relationship with the targeted population?
c. Of the programming options, which best furthers the mission of the college?
College Clients
1. LA Trade Tech College: http://www.lattc.edu/http://college.lattc.edu/about-lattc/
2. Santa Barbara City College: http://www.sbcc.edu/http://www.sbcc.edu/about/
3. Santa Monica College: http://www.smc.edu/Pages/default.aspxhttp://www.smc.edu/AboutSMC/Pages/default.aspx
20
RECRUITMENT TO COMPLETION
(6)
Retention &
Completion
Graduation/
Completion
(2)
Outreach/
Marketing
(3)
Orientation
(1)
Programming
(5)
Educational
Planning
(4)
Assessment
(7)
Scheduling
(Enrollment)
WHAT’S THE PURPOSE OF SSSP?WHAT’S THE PURPOSE OF SSSP?WHAT’S THE PURPOSE OF SSSP?WHAT’S THE PURPOSE OF SSSP?
• Reborn through SB 1456 as part of the Student Success Act
• 4 Core Components: OrientationAssessmentEducational Planning Follow-Up for At-Risk Students
22
Outreach &
Onboarding
ORIENTATION
PURPOSE
• To provide students with the information they need, when they need it, to navigate the college in a way that fosters their ability to meet their educational goals.
TRADITIONAL IMPLEMENTATION
Mandatory one-hour online or in-person orientation session that covers everything generally but nothing specifically for individual students.
Session Example Strategies:
• Just-in-Time Orientations
• Program-Specific Orientations
JUST-IN-TIME
ORIENTATION
Pre
Assessment
Post
AssessmentMath and/or English Prep Workshops
Orientation [A]
Welcome (2)
(About GWC)
Career
Planning
Major
Selection
Orientation[B]
Financial Aid (4)
Assessment (3)
OpenCCC
Orientation[C]
Goal Exploration (5)
Ed Planning (8)
Transcript
Submission
Degree
Planning (DW)FAFSA
Workshop
Counseling
Orientation [D]
Registration (7)
Fees
Registration
One Week Prior to Start
Orientation [F]
Rights &Responsibilities (9)
Title IX(9)
Student Success Tips(9)
First Day of
Instruction
Pay
Fees
Formal
Ed Goal and
Plan
Transcript
Evaluations
Couns. Appt
FAFSA
Application
Preliminary
Ed Goal and
PlanGWC
Application
Student
Schedule
Financial
Support $
Orientation [E]
Academic Expectation (1)
Academic Support (5)
Student Support (5)
Legend
Workshops/Activity
Orientation
Document/Output
Financial Activity
Results
PROGRAM SPECIFIC ORIENTATIONSPROGRAM SPECIFIC ORIENTATIONSPROGRAM SPECIFIC ORIENTATIONSPROGRAM SPECIFIC ORIENTATIONS
The purpose of the orientation is to:◦ Provide a program overview, including safety requirements
◦ Provide math skill assessment and opportunity to test out of Electrical Mathematics course and advance directly to next level
◦ Outline certificate and degree requirements and assist with course selection
Nearly 30% (278 of 969) of students passed math assessment, testing out of ELEC 202 (Electrical Mathematics)
Course success rates increased on average 20 percentage points
Orientation
ASSESSMENT
PURPOSE
• To position students at a point of learning that most enables them to successfully master the overall coursework at the college as it leads to their educational goals.
TRADITIONAL IMPLEMENTATION
High-stakes standardized testing that places students in multiple layers of remediation with low success rates in completing basic skills sequences.
Session Example Strategies:
• Employing pre-assessment workshops
• Piloting multiple measures assessment models
• Using co-requisite models
PREPREPREPRE----ASSESSMENT WORKSHOPSASSESSMENT WORKSHOPSASSESSMENT WORKSHOPSASSESSMENT WORKSHOPS
Assessment
Math Prep Workshop Results from Local High School
Pre or Post Workshop
Total Tested
Math 005
Math 008
Math 010
Math 030
Math 100 - 160
Math 170
Math 180
Take Elem.
Algebra Test
Take Interm. Algebra
Test
Pre 79 54 18 6 1 0 0 0 0Post 59 0 0 25 10 5 4 8 7
MULTIPLE MEASURESMULTIPLE MEASURESMULTIPLE MEASURESMULTIPLE MEASURES
9%14%
31%
59%
29%37%
32%39%
0%
25%
50%
75%
100%
Transfer Level Math Transfer Level English
F2012 Promise Pathways
Accuplacer Only
F2012 Promise Pathways
with Multiple Measures
F2013 Pathways
with Multiple Measures
F2014 Pathways
with Multiple Measures
% of students placed in transfer-level math and English courses by placement type and academic year
Assessment
MULTIPLE MEASURES RESULTSMULTIPLE MEASURES RESULTSMULTIPLE MEASURES RESULTSMULTIPLE MEASURES RESULTS
32%
60%
25%
39%
0%
25%
50%
75%
100%
Transfer Math Success Transfer English Success
% of fall 2012 Promise Pathways cohort and comparison students who
successfully completed transfer-level math and English courses
success within three years
Promise Pathways Matched Comparison
Assessment
Integrate needed support in college-level gateway courses. Depending on the needs of students, three methods are most effective:
1. Single-semester, co-requisite approaches deliver remediation to studentsenrolled in traditional single-semester, college-level gateway courses.
2. One-course pathways stretch common single-semester gateway courses overtwo semesters instead, benefitting students in need of more academic help whileensuring them full credit that counts toward degrees.
3. Parallel remediation is effective for students enrolled in career technical orapplied degree programs. Any academic shortcomings are addressed in connection to the program of study, so needed English and math remediation donot become obstacles to beginning coursework.
COCOCOCO----REQUISITE MODELSREQUISITE MODELSREQUISITE MODELSREQUISITE MODELS
Assessment
EDUCATIONAL PLANNING
PURPOSE
• To ensure each student has a clear educational goal and understands what to do to achieve that goal;
• To enter into a contract between student and college to meet the goal.
TRADITIONAL IMPLEMENTATION
Most students do not have a current Student Education Plans (SEPs), many students don’t follow the plan, and the college doesn’t guarantee that the student will be able to follow the plan.
Session Example Strategies:
• Linking SEPs to schedule creation & building relationships
Linking SEP to Schedule CreationLinking SEP to Schedule CreationLinking SEP to Schedule CreationLinking SEP to Schedule Creation
• How accurate and accessible is our SEP data?
• How closely are students following their SEPs?
• How do you incentivize a student to follow an SEP?
• How many colleges are they maintaining SEPs at?
32
Ed Planning
Instructional Liaison Counseling ModelInstructional Liaison Counseling ModelInstructional Liaison Counseling ModelInstructional Liaison Counseling Model
33
Ed Planning
• Building relationships with faculty, counselors, and students
• Linked to larger student services team
Statewide InitiativesStatewide InitiativesStatewide InitiativesStatewide Initiatives
• Educational Planning Initiative (Hobson Starfish)
oDegree Planner, Early Alert, Connect Appointment Scheduler
• Common Assessment Initiative (CSSAssess)
34
Ed Planning
35
COHORT BREAKOUT SESSION #211:05AM – 11:25AM
1. As a consultant team, you’ve been asked to identify a matriculation strategy that will have the greatest impact on enrollment management for SoCal Community College. Choose ONE SSSP core component (Orientation, Assessment, Ed Planning) and:
a. Explain why focusing on that component will have the greatest impact on enrollment management;
b. Describe your innovative strategy to address the core component and how it will change the student experience;
c. Explain how the college would know the innovative strategy has been successful once implemented.
SoCal Community College
Orientation: 80% total students, online 45-minute presentation.
Assessment: 90% total students place into basic skills courses, ACCUPLACER test only.
Ed Planning: 75% new students, 48% all students with SEPs; no early alert or degree audit; using in-house electronic ed plan tool.
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