aayush saini motorsports in india jk tyre national racing championship – associated almost since...

Aayush Saini

Motorsports in India • JK tyre national racing championship

– Associated almost since last 3 decades– In the 1980’s, Prime supporter of India’s only international event –

Himalayan rally – In the 1990’s, formed its own racing team and went on becoming 7

time Indian national rally champion and 1st ever Asian zone champions.

– First season in 1997– Considered to be the stepping stone for Indian racers

For many years it was the initiatives by JK Tyres and MRF that kept the mantle of motorsports alive. The big turn around happened when Volkswagen entered the arena with their one-make series.

Indian Discoveries1. Hari Singh – The first Indian to win Asia Zone Rally Championship and 5-times Indian

National Rally Champion

2. Gaurav Gill - India's leading rally driver graduated from JK Tyre’s karting and racing programmes. First Indian driver to win a round of the Asia Pacific Rally Championship.

3. Akbar Ebrahim - First Indian to drive in F3 and F2 championships

4. Narain Karthikeyan - Fastest Indian in the World and first Indian to drive in Formula 1

5. Karun Chandhok - Youngest Indian F1 driver recently participated in the LMP2 category of the Le Mans 24 hours Endurance race, currently participating in the FIA World GT Series.

6. Armaan Ebrahim – Currently participating in the FIA World GT Series, 1st Indian driver to race in Indy Lites, USA, 1st Indian driver and 1st rookie to win a Formula BMW, and has participated in the A1GP, Renault V6, GP2 and Formula2 races.

7. Aditya Patel - 1st Indian to win the grueling 24 hours of Nurburgring, 1st Indian to win the JK Racing Asia Series. Currently participating in the ADAC GT Masters.

8. Akhil Khushlani -1st Indian to make it to the podium at the JK Racing Asia Series 2012. He earned 2 podium finishes and top 5 finishes in over 12 races in the Formula BMW Series, finished 5th at the World Karting Championships in 2005

Rayomand Banajee, Parthiva Sureshwaran, Ashwin Sundar, Jehan Daruvala, Arjun Maini, Vishnu Prasad, Raj Bharath have all made India proud at international levels in top championships around the world.

The PresentThree F1 races have been held in BIC circuit including the one held last year, The interest of media and people at large has been phenomenal to say the least. The sport has positioned itself as the next big thing in India, It will not be incorrect to say that after cricket motorsports has become the most followed sport in India.

The present time for motorsport in India is at a place where 360* growth is happening at a fast pace. The number of young drivers lining up for a seat in racing events have gone up, The number of local events have also gone up drastically. The companies are looking at the possibility of brand association with motorsport with a renewed interest. The number of audiences coming to watch the racing events have also seen an upsurge.

With the growing interest and consistent awareness drive through all possible means the number of TV viewers have also seen an upswing. The dominant centers of the past have been Coimbatore and Chennai. But now the seat is steadily moving towards the capital.

The Future

Why Invest In Motorsports

• Adoption rate of the sport is at all time high• Increased viewership trend• High media attention• Glamour to the sport

The Time is Right

• Low cost to get associated• High visibility• High Media coverage• Talent• Sport is catching up

Track Record

Round 4Formula 1300

At BIC

Race 1- Had an accident so, got DNF.Race 2- Started from 13th position and finished at

10th position in a wet weather condition.Race 3- Started 10th and finished 8th Which was

enough to get the title “Rookie champion”.

The RookieAayush Saini

Age – 20

Based in New delhi

His first season ever and he amazes everyone by finishing on the top 10 and winning the rookie medal

The Rookie Champion 2014

Season 2015• My first ever race with MRF 1600cc and

finished an astonishing 7th leaving major racers behind

Spectators in last round at Buddh International Circuit

THE CARTHE CAR

Formula Ford 1600DriveTrain

1.6L Ford Duratec EnginePower-140bhpTwin cam 16 valveElectronic Engine controlsHewland 5 speed sequential shift gearbox Suspension

Advanced push road activation system opening on wide based oval section wishbones with the latest anti-intrusion bar requirementsAlloy casting, heat treated uprights with large diameter angular contact bearingsAnti roll bars, adjustable front and rearBilstein shocks, height adjustableChassis

Multi-tubular chromoly space frame with bronze brazed and tig welded in the cockpit and foot well areas.Bodywork

Formula One design features of a high nose, deep side pods and an engine cover with an air intake encompassing the roll hoop.

OFFER OF ASSOCIATION

• With my firm footing I aim to achieve more and more and get you the benefit of my presence and success on the track.

• What you will get in return is the brand positioning as the performance oriented, young and energetic brand. To draw out the maximum benefits I have listed certain on track and off track visibility and awareness activities and options that can be conducted.

Association Benefits - On Track

YOUR BRANDING ON THE CAR

Overall Branding

Branding On Helmets & Suits

Banners in the stands

Pit girls with Branding

OFF TRACK

RACE TELECAST• Delayed telecast of the

racing weekend is done on Star Sports 4 in 30 minutes capsule format.

• Each round is split into 3 capsules and each capsule is telecast within 30 days of the weekend and is shown multiple times mostly on the weekends.

PRESS CONFERENCE

The racing weekend is covered in a lot of regional news channel as well as mainline news channel, The recently concluded season was prominently covered on Times now with dedicated feature on it

Exposure for Associating Group 1. A professional photo shoot of drivers with Associating group branding,

merchandise, these pictures will be used by us on our Facebook page which will be extensively publicized and managed professionally

2. Acknowledgement by me of being associated with Associating group in press release, driver interviews (in the press conf of podium placed drivers) and my Facebook page.

3. Branding on overalls (size and numbers to be defined)

4. Branding inside the team pits.(size and numbers to be defined).

5. Guest entry to the pits in each round (2 nos.) on each day

6. Use of Associating group merchandise in the paddock area and displaying Associating Flags around the team garage

7. Pit girls carrying your brand umbrellas, wearing your Merchandise

Today’s Rookie Tomorrow’s Champion

Your chance to be part of the Future Formula 1 Champion in the making

THANK YOU FOR YOUR TIME