aam2010: communicating your collection on the web.ppt

Communicating our collection to a web

audience

Kate StoneManager, NFSA Online

National Film & Sound ArchiveKate.stone@nfsa.gov.au | @kate__stone

Our traditional methods

… in order of how often we do it (and how many we reach) …

Traditional methods

Presentation to management (12)

(we seem to spend more time and energy reporting what we know back to management rather than outside)

Traditional methods

Presentation to management (12)Presentation to staff (200)

Traditional methods

Presentation to management (12)Presentation to all staff (200)

Presentation to invited peers or guests on site (50)

Traditional methods

Presentation to management (12)Presentation to all staff (200)

Presentation to invited peers or guests on site (50)Presentation at a conference of peers (~100)

Traditional methods

Presentation to management (12)Presentation to all staff (200)

Presentation to invited peers or guests on site (50)Presentation at a conference of peers (~100)

NFSA Journal article (~100-200)

WHY LEARN NEW METHODS?

WHY LEARN NEW METHODS?

–Audience reach

WHY LEARN NEW METHODS?

–Audience reach–Relevance

WHY LEARN NEW METHODS?

–Audience reach–Relevance–Accessibility

WHY LEARN NEW METHODS?

–Audience reach–Relevance–Accessibility–New tools available – we’d be stupid

not to use them!

HOW?

Workshops for non natives

• Curatorial• Blogging• Social media• Held in all offices – Sydney Canberra

Melbourne - in groups of 6-10• Plus 1:1, lots of editing• Time consuming• Rewarding!

How one project got us started

Facebook

Curatorial writing workshops

• F or writing about the collection on our corporate website, on australianscreen or in fact anywhere

• Curator’s Guide – how to describe titles, what different spaces are for, check list

• We combined face to face workshops with plenty of documentation

Guide to curating for the web - tone

• Write for a bright 15 year old. This website has a broad (and young) audience.

• Make a number of succinct observations rather than a lengthy essay on one perspective. Web readers scan & prefer bites of information.

• If you use academic concepts, do so in a way that facilitates understanding.

• Share your response to and enjoyment of the material you are writing about.

• Share your response to and enjoyment of the material you are writing about.

Telling curators to make it personal!This is a tricky one.

Guide to curating - context

WEB CONTEXT – • Search our site and the internet for

related content before writing. Cross reference.

• Maintain an international perspective - 30% of our web visitors are overseas.

Guide to curating - context

AUDIENCE CONTEXT• How and where might the original audience have

seen it? • what else was on TV or in cinemas? • Describe it’s first release, its critical and popular

responses and social/political context of the time that might be relevant to the work.

• Older/more obscure titles – where is it held? Still accessible? If not a theatrical/tv audience then who & where? Why was it made?

Guide to curating - context

PROFESSIONAL CONTEXT• Contextualise the work in the

professional development of the creator/s career

• Observe technical and craft achievements and give credit where appropriate to others

• Note anything significant about financing/industry context.

Story 3: Patineur Grotesque

http://getclicky.com/stats/visitors

Links-domains ▼

abc.net.au 2,928        

lenta.ru 325

facebook.com 130

google.com.au 110

nfsa.gov.au 93

encoremagazine 81

aintitcool.com 77

blogs.abc.net.au 73

screenhub.com.au 65

rollerclub.ru 61