aalborg newbiz2013

NewBizzZone

Aalborg8. marts, 2013

Get an App on your CV Anette Nørgaard

NextGen AMMBizspark/Dreamspark Champ Microsoft Danmark

Agenda for this session :

Create Jobs

Why Apps

Why Microsoft

Startups & students

How can we help

d???

History

Get Startet

Growth

Hi- about meAnette Nørgaard

From Aalborg

Single mom to 3 very active kids

”NEXT Generation ”• Helping Students getting better skills• Helping startups with growth and

succes

Nefo (Nordjyllandsværke

t) – 5 år

Glaxo – 7 år

Novo – 2 dage

Oracle 2 år

Miracle næsten 10 år

Capernow ProjectCompany 42

Microsoft siden dec 2010

BeautyQueen

Easy job (before 2000)

IT (14 year)

(12 year)

My career – My Dream – my job

CloudSocial networkMobility Big data/data

Social connections, mobility, cloud leverance and all the available information converge with great power. This creates a new era of computing and new possibilities for business.

– Gartner, August 2012

Technology is everywhere.IT is not for “geeks” ONLY

Development

Expensive

Web is king

Less expensive

….. OK so web is not King

data

AppStore is King

Status today….

Apple innovated & inventedMicrosoft woke up, reinnovated & reignited developers

Google copied and broadend market

Market broadend even more ….

Economy boomed & capabilities rose

Choice is KingUx is King

Status today…. Same story

Apple innovated & inventedMicrosoft woke up, reinnovated & reignited developers

Google copied and broadend market

Market broadend even more ….

Economy boomed & capabilities rose

Choice is KingUx is King

THE ANSWER IS APPS – OR?

WHAT IS AN APP?

Everywhere there is a queue you can/should develop an app

”Solve the pains”

• Games/ entertainment• Smart function to make life easier• Practical function• Shortcut and parts of a bigger application• etcBut it’s also• A business opportunity• A fingerprint – of you • Promoting yourself, a company or ?• In other words: more possibilities for you to get ”succesfull”.•

Get an app on your

CV

Exampels

Attrack customers and keep them interested with apps

ResultatMål… Taktik… Conduct in-flight upgrades, a key differentiator for the

airlineCustomer feedback immediately routed to management

“KIS running on Windows 8 enables me to deliver an amazing in-flight experience.” “We are harnessing the inseparability of service, products and brands”

Delivering extraordinary customer service and experiences

Windows 8 line-of-business application called Knowledge Driven Inflight Service (KIS).

Attrack customers and keep them interested with apps

ResultatMål… Taktik… Windows Phone og Windows 8 app (+ flere på vej)

Udnytter unikke features i platformenVidereudviklede TV 2’s måde at drive App udviklingsprojekter på

“We hate statements like: ‘HTML5 will win over native apps’ it is not a war & HTML5 is not ‘on par’! “

Levere en 2nd to none oplevelse for brugeren af TV2’s indhold

TV2 Play apps til både Windows Phone og Windows 8, udviklet sammen med de bedste udviklere i det danske app community

New requirements – new lifestyles

Lancering af konkurrerende streaming tjeneste, skabte naturligt behov for noget nyt og ‘højtprofileret’.

Become the first movers

Største brugerskare i Danmark allerede, så det er et spørgsmål om at møde kunderne hvor de er og give dem nye unikke oplevelser.

"Windows 8 er et længe ventet frisk pust i debatten om hvordan fremtidens computere skal se ud og hvordan de skal betjenes”"Mange af de løsninger, vi har lavet til vores kunder interne brug, er so udgangspunkt design til både en PC og en Tablet. Med Windows 8 får vi en spændende ny platform der gør det muligt at bruge én enhed til begge typer brug!"  Bjarne B. Dollerup, Teknologidirektør, Creuna Danmark A/S

”…det har helt klart været en fornøjelse at arbejde med den nye platform, der har nogle fornuftige tekniske rammer, som i praksis både løfter kvaliteten og sænker udviklingstiden.” Mikkel Staunsholm, senior frontend-udvikler, Creuna Danmark A/S

http://www.jobindex.dk/blog/job/2012/10/26/jobindex-lancerer-windows-8-app/

“Vi vil gøre det enkelt at finde den rigtige job-annonce …. Og apps er en god måde at vise nye annoncer på”

Attrack people with apps

APPS WHY?

To get an App on your CVTo create a companyTo promote your company”Make life easier”Make a difference, innovation, growth and succes

Remember Gamifications – It’s more attractive/Fun

Succes

Powerful

Growth

Business

Promoting

Awareness

Betterness

HOW TO MAKE MONEY $$$ .....BUSINESS MODELS

Payable apps (Buying from stores)

Content & functionalityCommercial & sponsorInformation regarding the use of the app Patterns, Activities, statistics etc

ONLINE STORES

Proof of concept

Windows8 Windows Phone

Any devices - anywhere

Windows-based devicesthat people love

Using Windows Azure (the Cloud) as backend for your apps

Why Microsoft?

consumer + Business

Data centerand cloud

Interactive entertainme

ntPersonal

computing

Microsoft coverage …

Business solutionsProductivity

Advertising & online services

How can Microsoft help ?

Students:Dreamspark

CommunitiesMSP /MVPUGothers

StartupsBizspark

Free developer licensesTraining/educationConnectionsPRSupport

www.MSDN.DK

DreamSpark

for Students

Overview

Dreamspark (http://anorgaard.wordpress.com/2013/03/04/dreamspark-lic…til-studerende/ )

Schools sign up toDreamsparkAssign students to Dreamspark

Students download software for free• * Developer tools (Visual

Studio)

Training for freeSupportDiscount on conferences etc

You also get a Windows store & Windows Phone account for free(Grants to an Azure account)

Check my blog for how to download the software?http://wp.me/p1xsds-aN

Are you an entrepreneur?

Dreaming of your own company

Being a part of a new startet company

All skills are needed to start a company

Think Global,Scalable,Security,Many devices,IT is a Tool not the business

Startups – Microsofts offerings

Microsoft BizSpark™

Focus on helping startups growing and to get success

FREE SOFTWARE/VISIBILITY/NETWORK/CONNECTING

Strong Networkpartner networkThe Ecosystem to help startups more effective

Free to join (no cost at all)www.Bizspark.com

Bizspark in DK – 550+ startups

Microsoft BizSpark™

Startups less than 5 yearMaking a solution (packaged)

Privately heldDreamspark is for education – devloping your

skillsBizspark is for business – develop, test and

production

Sign up at www.Bizspark.comRemember to decribe your business app.

HOW and WHO

Gaming – meet the zombies

(Computerspilzonen)Interactive Denmark – vækst og arbejdspladser i spilbranchen

NETWORK

• Get training• Vouchers for certification• Great connection with Microsoft• Invitation to certain conferences• Etc etc

Students often miss opportunities • How to get the offerings visible• Identify what is needed• Speaking (if you want) at events

Jacob Espersen Technical University of Denmark

alexander wennerstrøm Copenhagen tekniske skole

Ali Bahij SDE

Mikkel Bøgelund Jensen KU

ahmad dallal Syddansk Erhvervsskole

kasper holdum Danmarks tekniske universitet

Christopher de Haas Technical University of Denmark

Niels Faurskov Andersen Tietgen Business Collage

Casper Dohn DTU Campus Ballerup (IHK)

Mikkel Vej Aalborg Universitet

Johan von Tangen Sivertsen ITU

Ian Quist

Jeppe Lund Andersen Aalborg UniversitetKristoffer Svarre Aalborg Universitet

Good start

Startupweekends 12-14 April

App Campus Finland

Make your idea re

al

| START UP PROGRAMME | www.startup.ffe-ye.dk

IDEKONKURRENCETilmelding: 25. oktoberEvent: 21. novemberPræmier: Rådgivning til en værdi af 10.000 DKK

DANMARKSMESTERSKABET I ENTREPRENØRSKABTilmelding: 4. marts 2014Event: MajPræmier: op til en værdi af 150.000 DKK, rejse til Europa Mesterskabet

.com/startupprogrammedk

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Activities – you should attend Uni-tour (techTalks + Workshops for beginners) (NOW)

WebCamp – how to create Modern Websites (3rd March)

Danish Developer Conference – 2. april Horsens– 4. april København(Students 50% rabat)

Win8 – surface (21 march)

Win phone Competition– Create One app and participate in competition

Winphone advanced – in May

ImagineCup VentureCup NordicStartupAward etc etc etc…….

SIGN UP HERE

A few keywords

Passion Believe in it Use the Network

Just do it

Anno@microsoft.com@AnetteDKLinkedin: Search Anette Nørgaard

THANK YOU!