aaai 2012 at standord

Digital Enterprise Research Institute www.deri.ie

Enabling Networked Knowledge

A Study on Twitter Usage for Fitness Self-Reporting via Mobile

Ted Vickey

WHO WHAT WHY HOW

My PhD is researching exercise and

technology, because I want to find out if the

use of online social networking increases

exercise adherence and motivation so that

developers can create more persuasive

applications that allow a person to

become healthier and decrease healthcare

costs.

Business Model for Connected Health

Around the world today…

Data from WHO, 2011

1 in 3 adults overweight

1 in 10 adults obese

Japan, 3

Norway, 11Sweden, 12

Brazil, 17

England, 24

Australia, 27

Chile, 30

Mexico, 33

USA, 45

1985 1990 1995 2000 2005 2010

“Globesity”

Data from WHO, 2011

• Sports community based on free real-time GPS tracking of running,

cycling, etc.

• Copenhagen, Denmark

• Raised $2.3M in funding 2011

• 7.5M worldwide users (majority in USA)

• Android, iPhone, BlackBerry, Symbian, Windows Phone and Java

1. Turn on mobile fitness app Workout

2. Complete physical activity

Walking

Running

Biking

Hiking

Swimming

Lifting

Sleeping

3. Save workout

We can analyze…

User ID Location # Followers # Followings # Lists Influence score Klout Type

• Fitness App • Exercise Type • Exercise Time • Exercise Trends • Twitter Social Network • Message • Twitter activity

The process…

xxxxxxx

319,024 Collection of Tweets (#endomondo)

301,363 Identification of English Tweets

20,535 Unique Users

#Endomondo (March 21 – October 21, 2011)

#Endomondo users by Language

> God: 12

Heaven: 5

Devil: 2

Hell: 18

$hit: 46

Crap: 22

Damn: 40

F%#&: 51

Bitch: 1

Ass: 34

Fat Ass: 1

Geo location of #endomondo users

Was out cycling 5.03 miles

with #Endomondo. See it

here: http://t.co/dr24ar

http://t.co/dfe34d

#Endomondo Celebrates 5 Million

#Downloads Of Fitness App With

$2.3M In Seed Funding

http://t.co/Z3a2MYwV

2,587 (Users who

Tweeted 1x

or 18%)

109,115 (Top 10% of Tweeters

made 47% tweets)

229,513

(Total Tweets)

Unique Users:

English Only, Workout Category

All Workouts

User A 977 976 Endomondo 757 0 USER B 522 262 USER C 517 264 USER D 514 254 USER E 507 305 USER F 503 503 USER G 492 274 USER H 487 243 USER I 477 255

Top Ten Tweeters using #endomondo

Survey Question:

What percent of the time when

you exercise do you use a

mobile fitness app?

69% of all users more than

80% of the time

Time Period Analysis

Future research

Continue to analyze data

Cross application usage patterns

Adoption and maintenance patterns

Cross analysis with Survey Data

Social Network Analysis

Collaborate with other researchers

Survey users

Build economic model of research

Ted Vickey National University of Ireland - Galway

ted.vickey@deri.org

@tedvickey

www.linkedin.com/in/tedvickey

www.socialfitphd.com www.slideshare.net/drfitt

aaai 2012 at standord

networked knowledge

exercise andtechnology

followers exercise time

followings exercise

downloads of fitness

mobile fitness appworkout

twitter usage forfitness

seed funding http

Health & Medicine

[published at aaai-2013]

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