a marketing view of sustainable development efficiency of insulation francis da silva saint-gobain...

a marketing view of sustainable development

efficiency of insulation

Francis da Silva

Saint-Gobain Isover creates efficient insulation solutions

to provide safe comfort for all users and protect the environment.

1/ INTERACTIVE Values

Environmental challenges are interactive

Climate change,

Saving rare resources Responsable attitude, waste managment,. Security of energy procurement,….

Quality of living ( indoor environment)

INSULATION and CLIMATE CHANGE

1/ Climate change : major issue for tomorrow

Greenhouse gases increasing of emission

Burning of fossil materials for Energy

CO2 as major part of Greenhouse gases

Needing for more Energy

Buildings : 40 % of Energy consumption in Europe

Mainly old existing buildings

X X

X X

Energy and climate change: CO2 challenged !

Urgent !

Efficient and quick results wanted !

Security of procurement

INTERACTIVE Values

Environmental challenges are interactive

Sustainable solutions are interactive

Economy Social

Environment

Equitable

Sustainable Long term

Sustainable development

Sustainable development : mixing benefits

INTERACTIVE Values

Environmental challenges are interactive

Sustainable development is interactive

Sustainable solutions give interactive benefits

(Win / Win positions )

2/ ACTORS and DECIDERS have their own perceived values

April 18, 2023

EmotionReason

Values

Environment

Decision process

Cost efficiency

Final choice

experience media

additional value ? decisive impact ?

Left brain read words Right brain can see colors

3 / SELLING solutions and projects INVOLVING actors and deciders

Efficiency , perceived results, quick return

Perceived advantages

Financial interest

Family comfort

Future

Next generation

Planet

The future now

3 / SELLING solutions INVOLVING actors and deciders

Efficiency , perceived results, quick return

Combined solutions for Win / Win benefits

Insulation : key to Energy Efficiency

TRIAS ENERGETICA

3rd: efficient use of fossil energy sources

2nd: use renewable energy sources

1st : minimise energy lossDecreasing the need of energy is the first step

No competition on solutions

3 / SELLING solutions INVOLVING actors and deciders

Efficiency , perceived results, quick return

Combined solutions for Win / Win benefits

Sexy offer : honey better than acid

Greater comfort in residential and working spaces thermal atmosphere, acoustic, hygrometric, air quality

Process of decisionInsulation is good for the planet climate change

Insulation and resources

Life cycle analysis

Insulation bring a better quality of life

Insulation is comfort

Insulation is self financing

Global / individual

Insulation creates new jobs Renovation potential

Insulation is a win win action

Efficiencyfirst !

Now !

We need

You !

EFFICIENCY

Insulation : swift and radical decrease of CO2

Significant and quick response

European potential

Insulation : swift and radical decrease of CO2

Europe (25) Eurima/Ecofys study

460 million tonnes of CO2 could be saved by insulation, 3.3 million barrels of oil a day is the possible equivalent of CO2 savings by 2036through the insulation of all existing buildings

Existing potential

SUSTAINABLE VALUES

Economy Social

Environment

Lifecycle of glass wool 1

Raw material

Basically it is sand and up to 80%

recycled glass.

Production

Melting and fiber forming

In average the energy needed for production and transport is compensated in less than 6 months.

Transport

75% storage and transport savings due to high

compressibility of the lightweight product rolls. Compression rates up to 8:1

18,8 m³ 18,9 m³Out of 1m³ raw material we produce 150m³ glass wool insulation products

1: 150

Lifecycle of glass wool 2

Utilization

6 tons CO2 savings per year through one tone installed glass wool.

Reuse & recycling

Isover glass wool is a mineral product and is free of propellants and pesticides, chemically neutral, non combustible and free of flame-retardant and free of ground water-polluting chemicals.

Multi-purpose, reusable, recyclable.

Installation

Glass wool is safe and easy to install. Straight off the roll onto the wall.

Not classified as carcinogenic under Directive 97/69/EU of the European Commission In 50 years the CO2 caused

by production will be compensated 100 times.

0,8 t CO2 caused by production of 1 t glass wool

6 t CO2 savings in one year by 1 t glass wool

Environment : Life Cycle Analysis contribution

Global efficiency : positive balance (L C A on 50 years)IBR 200 mm : CO2 emissions (on LCA) : 2,9 Kg C02

CO2 savings per year : 5,1 Kg C02 / yearCO2 savings on 50 years : 255 kg CO2: Ratio : 88

high efficiency : GR 32 100 mm :

CO2 emissions (on LCA) : 3,5 Kg C02CO2 savings per year : 7 Kg C02 / yearCO2 savings on 50 years : 350 kg CO2: Ratio : 100

Total used primary energy 121 MJ /m2 ( 50 years)

saved prim ener 15 579 MJ (return 6 months)

(return 6 months)

- Environment

Durable material No using rare resourceCompressionRecycling Waste management ( plants and building sites)

PLUS …

2- Social

Indoor comfort for all people

Energy precarity (fuel poverty)

Jobs creation

Safety and easy installation

Health and safety caring (LCA)

2- Economy : exclusive self financing comfort

Cost-effectiveness Ecofys VI / Eurima study : E U 25

Technical potential (all buildings)

22 (2010) 39 (2030)

5

115 billion/ Y

151 Billion/ Y 270 Billion/Y

Return 4,28 Y Return 2,73 Y

7035 to 52

11

Study 2003

Every you invest in insulation

You can get 5 back

Within 30 ans (return 5 Y)

exclusive self financing comfort

Insulation by Isover : Saving energy by Saving Money :

EXaMPLE 1 French study for new house to be built M3 type with floor and garage, climatic Zone H1, Surface : 115,6 m2.

loosings 2,269 W/m2.K 0,426 W/m2.KHeat consumptions 62 031 kWh 7 413 kWhRelease CO2 4,1 tonnes 2,3 tonnesHeating costs 1 935 euros 231 euros

Non isolée Isolée RT 2005

Comparing to nos insulated house :

5,3 time less loosings,8,4 time less heat consumption,6,1 time less CO2 release.

Source : Etude bureau d’études Tribu 2005 France.

exclusive self financing comfort

Insulation by Isover : Saving energy by Saving Money :

EXAMPLE 2 Single family house (building 1960 Pettenbach Austria)

Annual heating cost 2 700 euros 200 euros

Before After

exclusive self financing comfort

Insulation by Isover : Saving energy by Saving Money :

.EXAMPLE 3 Multifamily building, 7 flats on 3 levels, Renovation in Switzerland (Building 1960 Männedorf) according to Minergie program data

Needing of energy for Heating 164 kWh/m2/Y 70,8 kWh/m2/Y

Annual energy cost 4 035 euros 1 735 euros

Normes nationales Suisses Standard Minergie

other economics

Durable solutions

Property value creation

Creation of jobs

PLUS …

Renovation : the key

Renovation of existing Builings :

RENOVATION

Radical decrease of CO2

More comfort for all people

Less energy precarity

Value of Buildings

Jobs creationKey for sustainable development

Insulation with ISOVER

Saving your money,

Better comfort for your family,

Protecting our planet

Summerizing

the future now !

aujourd'hui pour demain