a little bit of mischief goes a long way | harry dromey from paddy power at another marketing...
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24/04/2014
24/04/2014
A BIT ON ME
WE’VE THRIVED ONLY BECAUSE WE’RE
DIFFERENT
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24/04/2014
SO THE BUSINESS CRAVES MISCHIEF
“If you never cross the line
you probably aren’t close
enough to it”
CEO Patrick Kennedy during my job interview, May 2012
METHOD TO THE MADNESS
WHAT ARE THE SPECIAL INGREDIENTS?
Surf a wave of publicity
Audacious
Innovative
Stick it to the man
Make a great picture
= IRRESISTABLE TO THE MEDIA &
SHAREABLE FOR PUNTERS
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SURF A WAVE OF PUBLICITY
PAPAL ELECTIONS, MARCH 2013
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AUDACIOUS
RAINBOW LACES, SEPT 2013
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21/01/2014
INNOVATIVE
RYDER CUP, SEPT 2012
STICK IT TO THE MAN / CONTROVERSY
OLYMPICS, JULY 2012
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MAKE A GREAT PICTURE
EUROS, JUNE 2012
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IMAGE THAT LACKS ANY LATERAL THOUGHT
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