a documentary series & public engagement campaign linking early child health and development to...

A DOCUMENTARY SERIES & PUBLIC

ENGAGEMENT CAMPAIGN

LINKING EARLY CHI LD

HEALTH AND DEVELOPMENT TO

A HEALTHIER, MORE PROSPEROUS

AND MORE EQUI TABLE AMERICA

Major FundingW.K. Kellogg Foundation

The California EndowmentU.S. Centers for Disease Control

Additional FundingBlue Cross Blue Shield of MN Foundation

The Raising of America2014 Video Release and National PBS Broadcast TBD

A 6-part Documentary Series How a strong start for all our kids leads not only to better individual outcomes, but also a healthier, more prosperous and equitable America.

A National Public Engagement Campaign To reframe the debate about what we as a society can—and should—do to ensure every infant a strong start.

A Companion WebsiteWith interactives, discussion guides, action toolkits and other resources

Strong Children

Strong Communities

Strong starts yield strong communities BUT equitable communities and nations are vital to strong starts

THE DOCUMENTARY SERIES

Opening 60’ episode:THE RAISING OF AMERICA: Early Childhood and the Future of Our Nation

+ Five 30 min. episodes: ARE WE CRAZY ABOUT OUR KIDS? The Cost/Benefit Equation

* DNA IS NOT DESTINY: How the Outside Gets Under the Skin ONCE UPON A TIME: When Childcare for All Wasn’t Just a

Fairytale * STRESSING OUT THE POOR? Building Community Resilience WOUNDED PLACES: Confronting Childhood PTSD in America’s

Shell-Shocked Cities *

* Work-in-progress cut available for preview

The Campaign will help educators, providers, advocates, organizers, public

off icials and community members use the documentary series and online tools to

build the vision and groundwork for bold and transformative childhood policy and systems changes needed to provide all

infants a strong start.

The Public Engagement Campaign:

Using the series as a tool to change the conversation

Old Habits of Thinking The Emerging Story

Infants don’t remember

Success / failure shaped by parental “choices

Poverty reflects a moral deficit or ‘lack

Failure due to dysfunc-tional racial cultures

The period of our most complex and formative learning

Growing inequalities constrain or enhance what parents can do

Poverty a consequence of exploitation

Racialized opportunity structures & social exclusion

Widening the Lens (1)

Old Habits of Thinking The Emerging Story

Development takes place within a ‘family bubble’

Impairment (‘bad’ kids)

Prenatal care

‘Their’ kids

This is just how things are

Families are situated within nested social ecologies

Adaptation (injured kids)

Life-course approach

‘Our’ kids

All policies are child development policies

Widening the Lens (2)

Using vs. Watching

Advance dialogue within child health and development circles

Build cross-sectoral alliances with stakeholders from other sectors (e.g. racial justice, business, the religious community, affordable housing and community development, corrections, regional equity, etc.)

Spotlight promising practices, innovative projects and progressive initiatives

Engage community voices—across the board

Hold elected officials and the policy community accountable to families with young children

200+ Campaign Partners

American Academy of Pediatrics

Association of Maternal & Child Health Programs

Boston Public Health Commission & CityMatCH

California State Libraries & For Our Babies Campaign

Center for the Study of Social Policy

Official Companion WebsiteComing Fall 2014

Get Involved

Stay informed: eNewsletter & Facebook

Join the ConnectUp Database

Sign up as a Campaign Partner

Create your own outreach strategy Work-in-progress screenings (Now– Aug) Sneak Preview Launch Events (Sept – Nov) Screening events (November onward) PBS Broadcast & Twitter Launch Party (TBD)

Work-in-progress ScreeningsNow - August

Available clips and episodes to preview:

The Raising of America 11-minute Preview

Are We Crazy About Our Kids?

Once Upon a Time

Wounded Places

Contact: info@raisingofamerica.org

Sneak Preview Launch EventsSeptember - November

Show the Opening hour-long episode followed by a panel of local leaders and experts to promote meaningful conversation and local action to improve conditions of families with young children

Large events (250–750+ people) that bring together a diverse audience (community members, advocates, policymakers, educators, practitioners, researchers and more) across a range of sectors—early childhood, health, education, business, government, etc.

Contact: Rachel Poulain, RP@newsreel.org

Campaign Screenings

November onward! Internally; Workshops; Conferences Dialogue and mobilize partners and allies Build new alliances Town hall meetings & Public events Media engagement Local PBS Station

Before you begin: Using vs. Watching Internal consensus Clear goals and objectives that fit your audience(s) Opportunities for action

The success of The Raising of America

will ultimately be measured by how eff ectively

it can be used to intervene in public debate and advance the eff orts of organizations

that have long worked to tackle inequities and

benefi t all children in the U.S.

How can your foundation use the series?

Larry AdelmanProject Director & Executive Producer

LA@newsreel.org

Rachel Poulain, MPHDirector of Public Engagement &

Associate ProducerRP@newsreel.org

Produced by: California Newsreel with Vital PicturesVideo Release Fall 2014 and PBS Broadcast TBD

www.RaisingofAmerica.orgwww.facebook.com/raisingofamerica