7 steps to simplicity

7 Steps to Simplicityhow anyone can create products people love

@david_adkin

David Adkin

Ben Haefele@benhaefele

What is Design?

“Coming up with something specific to make someone’s life better.”

Overwhelming Underwhelming

Simple Simple

It takes a lot of hard work to make something simple

-Steve Jobs

Simple Products

Products without Hasslesare

Waiting

Make the waiting fun

Eliminate the waiting

Deciding

Brain Power is Like a Bank

Decisions make withdrawals

And then you make bad decisions

Psychological Depletion

Suggest a path forward

Filtering

Three Kinds of Filtering

Verbal Aesthetic Conceptual

Would you like to save your

changes?

Save Changes?

Learning

YOU MUST UNLEARN WHAT YOU HAVE LEARNED

YOU MUST UNLEARN WHAT YOU HAVE LEARNED

Don’t reinvent the wheel

Iconography

Iconography

Importance, Grouping, and ConsistencyInformation Architecture

Importance

Grouping

Consistency

Importance

Grouping

Consistency

Importance

Grouping

Consistency

Importance

Grouping

Consistency

Importance

Grouping

Consistency

Repeating

HASSLE 5HASSLE 5

Why doesn’t it remember my phone number?

Paying

$

Pain centers light up

Asking

breakout exercise

groups of 3 - 4

pick a product

identify hassles

ideas to improve

$

Waiting

Deciding

Filtering

Learning

$

Repeating

Paying

Asking