7 harsh realities of content marketing for real estate
Post on 14-Jul-2015
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THE 7 HARSH REALITIES OF CONTENT MARKETING
with Ricardo Bueno
Wednesday, September 26, 12
@Ribeezie
http://www.ricardobueno.com
Wednesday, September 26, 12
HARSH REALITY #1:
MOST CONTENT SUCKS
Wednesday, September 26, 12
FindMyWayHome.com
Wednesday, September 26, 12
Wednesday, September 26, 12
Wednesday, September 26, 12
HARSH REALITY #2: CONTENT DOES NOT
PROMOTE ITSELF
BE ... ENTERTAINING, INSTRUCTIVE AND USEFUL
BONUS: GREAT HEADLINES!
Wednesday, September 26, 12
HARSH REALITY #3:
YOU’RE GOING TO HAVE TO
DEMONSTRATE ROI
Wednesday, September 26, 12
Wednesday, September 26, 12
HARSH REALITY #4: YOU CAN’T CONTROL THE CONVERSATION
Wednesday, September 26, 12
Wednesday, September 26, 12
Wednesday, September 26, 12
HARSH REALITY #5: SEARCH ENGINES HATE LAME CONTENT
Wednesday, September 26, 12
Wednesday, September 26, 12
Wednesday, September 26, 12
Wednesday, September 26, 12
HARSH REALITY #6:
YOU MUST CONTINUALLY
FEED THE CONTENT BEAST
Wednesday, September 26, 12
PasadenaViews.com
Closed 23 escrows last year. 21 of them were direct registrations from her blog.
Wednesday, September 26, 12
Wednesday, September 26, 12
HARSH REALITY #7:
THE INTERNET DOESN’T
CARE ABOUT YOU
Wednesday, September 26, 12
Wednesday, September 26, 12
SUMMARY
It’s About WIIFM!
Wednesday, September 26, 12
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