50437852 departmental stores
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DEPARTMENTAL
STORES
FAZIL ABBAS
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A BRIEF
A departmental store is a retail establishmentwhich satisfies a wide range of the consumer'spersonal and residential durable product
needs. They offer consumers a choice of multiple
merchandise lines, at variable price points, inall product categories.
Certain department stores are furtherclassified as discount stores
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WHAT THEY DEAL IN
. Departmental stores usually sell products like
household necessities, apparel, furniture,
home appliances and electronics. Also additionally they offer other lines of
products such as paint, hardware, toiletries,
cosmetics, photographic equipment, toys andsporting goods.
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HISTORY Le Bon March was established in 1838 in
Paris, France by Aristide Boucicault. By 1852 it offered a wide variety of goods in
"departments" inside one building thereby
making it the first ever departmental store. Goods were sold at fixed prices, with
guarantees that allowed exchanges and
refunds.
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John Lewis Newcastle (formerly Bainbridge) is one of
the worlds oldest department store. It is still known
to many of its customers as Bainbridge. It dates back
to 1838 when Emerson Bainbridge went intopartnership with William Alder Dunn and started
business.
Weekly retail profits were being recorded separatelyby each department at the Newcastle Bainbridge
shop in the late 1850s, lending it credence as one of
the earliest departmental stores.
This ledger survives and is kept in the John Lewis
archives. John Lewis bought the Bainbridge store in
1952.
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By 1890 a new world of retailing had
been created as department stores had a
clear market position as universalproviders.
General stores eventually became
department stores as small towns
became cities.
Because of its size it required newbuilding materials, glass technology and
new heating, amongst other architectural
innovations.
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EVOLUTION OF DEPATMENTAL STORES
Earlier -
http://www.newworldencyclopedia.org/entry/Image:Bonmarchestore.jpg -
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NOW -
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How often a consumer visits a
departmental store?
7%
11%
18%
27%
17%
17%
3%
Visits
Once a week Twice Once a month
Every 2 to 3 mnths Once every 6 months Almost never
Never
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DEPARTMENTAL STORES IN INDIA
In 1991, Shoppers Stop at Andheri, Mumbaibecame the first departmental store to beestablished in INDIA.
Big Bazaar, Shopper's Stop, Pantaloon, Ezone ,Reliance Fresh are some examples.
Small time department stores - better knownas convenience stores in most western
countries, are also upcoming. Examples are Sabka Bazar, Marks and
Spencers etc.
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ORGANIZATIONAL STRUCTURE
The organizational structure of a departmentalstore will vary by the size and type of thebusiness.
Small stores may combine many sectors togetherunder one division, while larger stores createvarious divisions for each particular functionalong with many layers of management.
Small store may have all of its employees under
one category called Store Operations. A large department store may have a complete
staff consisting of a manager, assistant managerand sales associates for each department.
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EXAMPLE
Store Operations: Management, Cashier,Sales, Loss Prevention
Marketing: Visual Displays, Public
Relations, Promotions Merchandising: Planning, Buying,
Inventory Control
Human Relations: Hiring, Training
Finance: Accounting, Credit
Technology: Information Technology
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LOCATION
Population and customer. How many people walk or drive past the
location ??
Area must be served by public transportation
Customers and delivery trucks should be able
easily get in and out of the parking lot.
Adequate parking.
Competition and Neighbors.
A Few other factors.
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TARGET CUSTOMERS
The most general target customers of
departmental stores are housewives.
Youth and Middle age group peopleare also on the list of these stores.
People with high disposable incomes Middle class.
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PANTALOON
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ABOUT PANTALOON S
Pantaloon is Indias leading retailer that
operates multiple retail formats in both the
value and lifestyle segment of the Indian
consumer market.
Headquartered in Mumbai (Bombay), the
company operates over 16 million square feet
of retail space, has over 1000 stores across 73cities in India and employs over 30,000
people.
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PRODUCT OFFERINGS
Mens wear Ladies wear Kids wear
John Miller Honey Chalk
JM Sports Akkriti Bare 7214
Bare Denim Annabelle
Rig Mix & Match
Accessories
Cosmetics
Stationary for kids
Books and Magazines
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STORE DESIGN
The stores are designed with an urban chic
look keeping in mind the cleanliness andsecurity. Designed such a way that the
products can be viewed easily.
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SWOTSTRENGTHS
o Catering to All segmentso Positive Customer Feedback
o Shopping Convenience
o
Presence in almost all urban areaso Offer variety which is the need of the hour
WEAKNESSES
o Huge amount spent on maintenance
o They require large workforce
o Better to be king of one trade than trying to be the jack
of all trades
o Low and less variable profit margins
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OPPORTUNITIES
Rising disposable incomes
Changing mindsets
Globalization
THREATS
Social issues
Lack of differentiation Inflation
Specialty store
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CASE STUDY
National Department StoreProblem
It was experiencing significant sales decline
and was not meeting profit expectations intheir smaller volume units.
Program goal was to identify short term
initiatives that would improve performance inlow volume stores that would potentially be
applicable to larger stores
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Solution
The largest division was used to review store
operations. Store organization structure wasalso evaluated as was the store selling
effectiveness. Initiatives were developed
that streamlined goods receiving processes,reduced cash handling requirements,
realigned store support roles, and reduced
duplicative and non-value added paperworktasks. Recommendations were made to the
selling approach.
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IMPACT
Small store initiatives returned $1.2 Million
on an annual and recurring basis to the
division Initiatives applicable to larger division
stores accounted for $4 Million
Selling initiatives achieved sales gains from2% TO 8%+ in adopted stores versus control
store performance.
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Source websites
1. www.google.com
2. www.wikipedia.org
3. www.ask.com
4. www.authorstream.com
5. www.businessmajors.about.com
http://www.google.com/http://www.wikipedia.org/http://www.ask.com/http://www.authorstream.com/http://www.businessmajors.about.com/http://www.businessmajors.about.com/http://www.authorstream.com/http://www.ask.com/http://www.wikipedia.org/http://www.google.com/ -
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THANK YOU
THE END
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