50 asks in 50 weeks 2011 - 1 hour

50 Asks in 50 Weeks: How to Jumpstart Your Development Office

Amy Eisenstein, MPA, CFRE

Tri Point Fundraising

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@amyeisenstein

Shelter – Upon Arrival

2 Gov’t Grants

5 Foundation Grants

1 Awards Dinner (Event) (no sponsorships)

1 Year End Appeal

1 Card Sale

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10 Asks (Solicitations)

Shelter – End of Year 2

2 Gov’t Grants No Change

8 Foundation Applications (+3)

1 Awards Event (+6 Sponsors) (+6)

1 Year End Appeal No Change

No Card Sale (-1)

10 Individual Solicitations (+10)

2 Newsletters w/ BRE’s (+2)------------------------------------------------------------------------------

30 Asks (+20)

Key Strategies to Raise More Money:

Ask frequently

Diversify

Ask smart

Counting Your Asks (Solicitations)

Grant proposals = 1 ask

Sponsorship proposals = 1 ask

Individual solicitations = 1 ask

Bulk Mail/ Email = 1 ask

Counting Your Asks

How many asks do you currently do?

Which areas need additional asks for you to have a diversified fundraising plan?

What can you do to increase the

number of asks you make?

Bulk Mail

Traditional and Electronic

Snail Mail and Email

Have a solid plan

Personalize, personalize, personalize

Individuals

Board Members (100% Participation)

Identifying Prospects

Events

Event Pros and Cons

Event Fundraising Committee

Sponsorships,

Not Ticket Sales

Grants

Research grants proactively

Call foundations to build relations

Follow guidelines and answer questions

Parting Thought

If You Don’t Ask, You Won’t Get.

Amy Eisenstein, MPA, CFRE

amy@tripointfundraising.com

www.tripointfundraising.com

Follow me @amyeisenstein

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