5 ways to turn slow into busy - 7/13/16
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m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o mm i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m
m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m
5 WAYS TO TURN SLOW INTO BUSY
Millennium Systems International
m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m
Irena MenaAssistant Learning Manager
Millennium Systems International
Irena Mena has a background in Secondary Education. As an Assistant Learning Manager, she is responsible for the internal and external education of the company. This includes creating and administrating the curriculum and
testing, as well as training businesses on Millennium and Meevo.
YOUR PRESENTER
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5 WAYS TO TURN SLOW INTO BUSYWhat do you do during slow times, days, or season? Do you have methods to fill gaps in the book during these slow times? Learn 5 easy ways to turn slow times – into a jam-packed appointment book with increased profits!
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DO YOU HAVE SLOW TIMES, DAYS, OR SEASONS?
m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m
ANALYZE YOUR BUSINESS• MGC01: Service Traffic – Daily• MGC05: Service Traffic – Time of Day• MGC10: Service Traffic – Weekly• MGC15: Service Traffic – Monthly• MGC20: Transaction Traffic – Daily• MGC25: Transaction Traffic – Time of Day• MGC30: Transaction Traffic – Weekly• MGC25: Transaction Traffic - Monthly
m i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m
WHAT EFFORTS DO YOU TAKE TO REDUCE SLOW TIMES?
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MAXIMIZE BOOKINGS• Pre-Book• Book slow times first• Up-sell• Cross-sell• Add-on
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PRE-BOOK
Pre-booking is a culture that you must train your team on. It starts in the chair, and ends at the front desk. Service providers can also
pre-book (MillenniumGO).
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UP-SELL
“Up-selling is the act of replacing existing service with a more
expensive one.”
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CROSS-SELL
“Cross-Selling is the act of booking additional services to an already
booked service.”
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ADD-ON
“Add-ons are items that have been added to an existing service at no
extra time, but at extra cost.”
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DEPEND ON EXISTING CLIENTS FIRST
• Provide referral cards & explain loyalty promotion
• Call clients due in• Follow-up with cancellations & no-shows• Send “we miss you” emails
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MARKET DISCOUNTS TO EXISTING CLIENTS
• Send emails with discounts during slow days/hours• Offer packages for those days/times (Massage
Madness Mondays)• Utilize Yield Management to automate
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MARKET TO NEW CLIENTS ON SOCIAL MEDIA (FREE!)
• Post first-time client discounts (Facebook, Instagram)
• Offer discount if client posts picture while at your salon/spa
• Offer Check-In discounts on Yelp
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HOST OPEN-HOUSE EVENTS
• Offer appetizers & drinks• Promote free blow-drys, paraffin treatments• Offer discounts for scheduling an appointment at
event• Partner with local business to hand-out goody-
bags• Attract new clients & schedule in existing
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AUTOMATION & TOOLS
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Online BookingAUTOMATION & TOOLS
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Millennium eGiftAUTOMATION & TOOLS
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WebOpenings - Last minute appointment openings
AUTOMATION & TOOLS
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MillenniumGO™
AUTOMATION & TOOLS
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Follow us on Instagram & Twitter
@speakmillennium
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CONTACT USFor Information about Millennium or Meevo
sales@millenniumsi.com
For questions about today’s presentationeducation@millenniumsi.com
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