5 ways to build a brand with social media (stew langille, mint.com)

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5 Ways to Build a Brand with Social Media

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Mint Results

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Mint Social Media Approach

1. Exciting & Educational Content

2. Energize Your Communities

3. Cross-Channel Optimization

4. Metrics Driven

5. Stay Small and Nimble• Free and nearly free tools• Small core team with pay-for-

performance contractors

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Exciting & Educational Content

Mint pioneered the use of infographics

Led to distribution opportunities with mainstream media

Gave a vehicle to showcase Mint Data

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Video

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Distributed Community – Energize Existing Dialog & Participate

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Cross-channel Optimization – Social-PR

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Cross-channel Optimization – Social-SEO

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Metrics – Social Can Convert to Users

Redesign of blog increased conversion 3X

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The Future

Data – Become #1 Source of Consumer Spending Info

Mint Answers – #1 Finance Q & A forum

MintLife blog #1 Personal Finance

Publication Content Syndication Publish Book

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What You Can Learn From Mint

Everything is Social – Even Personal Finance Content is social but the product is secure

A Strong Content Strategy can bring Emotion and Context to your Product

It is Essential to combine a Social Strategy with other Channels

Let your Data go Free – It will come back to you in the form of Customers

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Thank you

Stew Langillestew@mint.comTwitter: slangilleplancast.com/stewlangilleLinkedin.com/in/stewlangilleFacebook.com/stewlangille

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Appendix

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Mint Answers

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MoneyTweets

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Social Media – The Revolution