360° paid social! by marty weintraub

#SocialPro #XXa @MartyWeintraub

360° PAID SOCIAL! !SALES, INFLUENCERS & FILTERED FOLLOWS

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

Sell & List Build With Psychographic Targeting

#SocialPro #XXa @MartyWeintraub

1.  Sell With Internet-Wide With Psychographics 2.  Influencer Distribution Redefined 3.  Segment Retargeting By Social Cookie Pools

1,2,3 Takeaways

3 2 1

#SocialPro #XXa @MartyWeintraub

1. Sell W Social Psychographic Data

•  •  1 2 3

#SocialPro #XXa @MartyWeintraub

PAST MAINSTREAM CHANNELS

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

1. Sell With Psychographics / Targetin

#SocialPro #XXa @MartyWeintraub MONEY BEHAVIORS

$ $

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

1. Sell With Psychographics / Targeting

#SocialPro #XXa @MartyWeintraub

1. Sell With Psychographics / Targeting

•  Playing •  Buying •  Selling •  Going to •  Trying •  [KW] with •  Spending time •  Traveling with •  Traveling to •  Watching •  Attending •  Visiting •  Touring •  Shopping for

#SocialPro #XXa @MartyWeintraub

Love: Adoration, Affection, Arousal, Caring, Charm, Desire, Longing, Lust, Passion, Warmth Anger: Ferocity, Fury, Rage, Outrage, Hostility, Wrath, Pain

Short EMO Words!

#SocialPro #XXa @MartyWeintraub

Potent Financial Qualifiers

1. Sell With Psychographics / Targeting

#SocialPro #XXa @MartyWeintraub

*New* “Liquid” Assets!

#SocialPro #XXa @MartyWeintraub

Dual Root Personas

#SocialPro #XXa @MartyWeintraub

Behavior + Class

#SocialPro #XXa @MartyWeintraub

1. Sell With Psychographics / Targeting

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

1. Sell With Psychographics / Ad Unit

#SocialPro #XXa @MartyWeintraub

2. Influencer Distribution

•  • 

2. Influencer Distribution

1 2 3

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

Multiple Occupational Psychographic Approaches

#SocialPro #XXa @MartyWeintraub

Multiple Psychographic Tactics, Persona “ROOTS”

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

Influencer: Job Title-Root

#SocialPro #XXa @MartyWeintraub

Influencer: Job Title-Root

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#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

Sportswriters: Job Title AND Interest AND Income

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#SocialPro #XXa @MartyWeintraub

Snarky Business Traveler Critic Pros

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50 Million Funny People

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#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

Bloggers: Interest-Root

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Bloggers: Interest-Root

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#SocialPro #XXa @MartyWeintraub

Business Marketing Bloggers

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#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

2. Segment Retargeting By Social Cookie Pools

•  • 

2. Influencer Distribution

1 2 3

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

Team Curated, Owned-Audience Cookie Pools For Performance Marketers To Exploit

2. New Expectations For Social Marketers/Owned-Audiences

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

Audience As Retargeting Metaphor

Audience Cookie Pools

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#SocialPro #XXa @MartyWeintraub

“Owned Audience” Cookie Pools Are Brand Assets

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

Curate Lists As Valuable Brand Assets “Owned audiences”

2. New Expectations For Social Marketers/Owned-Audiences

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

Conversion

#SocialPro #XXa @MartyWeintraub

1.  Sell With Internet-Wide With Psychographics 2.  Redefine Influencer Marketing 3.  Segment Retargeting By Social Cookie Pools

1,2,3 Takeaways

3 2 1

#SocialPro #XXa @MartyWeintraub

money

#SocialPro #XXa @MartyWeintraub

MONEY

#SocialPro #XXa @MartyWeintraub

\

Can’t Make Money With Social?

#SocialPro #XXa @MartyWeintraub

$ Must integrate $ $$

$ $

#SocialPro #XXa @MartyWeintraub

#SocialPro #XXa @MartyWeintraub

marty@aimClear.com

#SocialPro #XXa @MartyWeintraub

THANK YOU

#SocialPro #XXa @MartyWeintraub

THANK YOU!

JOIN US @SMX WEST SAN JOSE, CA

MARCH 1-3, 2016