3 steps to benefit from video tech

3 STEPS TO BENEFIT FROM VIDEO TECH

The speakers

Sergio Karavanets

Ihor Pidruchny Letzgro founder and

CEO,seasoned entrepreneur

Video Production Manager, video jedi

CONTENTS

Identify the business need

Choose the solution and tools for implementation

Find the right tech team

WHY YOU NEED VIDEO TECH

The average internet user spends 88% more time on a website with video

Online video now accounts for 50% of all mobile traffic

By 2017 video will take up 69% of consumer internet traffic

96% of B2B companies are planning to use video in their content marketing over the next year

What data says about video

Share of Internet users who watch online videos by country

Internet video consumption increased from 40 % in 2012 to 62 % in 2015

Global IP Traffic is to Reach 2 Zettabytes (100 trillion gigabytes) by 2019;

Internet video to TV grew 47% in 2014, will increase fourfold by 2019

Cisco Research on Video

93% of online users aged 16 to 24 years had accessed an online video clip in the preceding month.

Online video viewing penetration among internet users worldwide as of 1st quarter 2016, by age group

● By the end of 2015 Facebook reported more than 8 billion daily video views.

● The number of video posts per person increased by 94% in the USA and 75% globally in 2015.

● Videos have a 135% greater organic reach compared to photo posts on average.

● People spend 3x longer watching Facebook Live videos compared to those that are no longer live.

● People have watched more than 1 million hours of video with Samsung Gear VR, says Facebook.

Facebook Live Video

● The average internet user spends 88% more time on a website with video;

● Online video now accounts for 50% of all mobile traffic;

●81% of people feature their video on their brand website;

● By 2017 video will take up 69% of consumer internet traffic;

● 96% of B2B companies are planning to use video in their content marketing over the next year

Marketing Benefits

HOW TO BENEFIT?

How Other Businesses Use Video

How Other Businesses Use Video.Periscope

Sharing Live EventsJust a day after Periscope premier, Adidas Football streamed live video of Real Madrid star James Rodriguez signing a contract extension with the brand.

Demonstrating how you create a product

Check Avenue Beads is a Chicago-based company that produces glass jewelry and artwork. Their pieces require a lot of work and experience to create, so they used live video to give viewers a peek at how they produce these items.

Conducting training. Cisco Case

● Increased learning;● Improved rate of absorption;● Augmented content retention;● Enhanced persuasiveness;● Improved communications;● Productivity enhancements;● Increased information

availability and convenient access;

● Cost avoidance - saved $ 71.1M

Security, e.g. airports

Media EducationSpecific product-based companies

Which Industries Benefit the Most from VS

Video-oriented startups

Infopreneurs, i.e. bloggers

Big brands, e.g. Redbull Gamer

s

Host interviews;

Demonstrate how you create a product

Share live events;

Conduct training;

How video can help you get closer to your users

Organise Q&A sessions

Stream webinars

HOW TO CHOOSE THE RIGHT TECHNOLOGY

Basic Video Streaming Process

Using a free platform like Vimeo or Youtube

Using paid streaming host like Ustream

NGINX+FFMPEG

Using Wowza

Using Flussonic

Solutions for Hosting Streaming Video On Your

Website

Building your own custom solution

This solution doesn’t fit all businesses, it’s not so secure and personalized as other options;

Go to the YouTube page

get the HTML code Paste this code into page on your website where you want to host the video;

Copy the code displayed in the box;

Using a free platform like Vimeo or Youtube

It’s free and easy to implement.

Using paid streaming host to get custom service

You don’t need to worry about installing an encoder;

Wider functionality than in Youtube;

Basic packages + paid service depending on the scale of your stream;

A properly formatted live streaming video which you’ll be able to upload to the host’s website.

Their player, their logo on it

You depend on their service, not as independent and secure as some other options

Using NGINX Server and FFMPEG Library

The simplest free custom solution;

FFMPEG processes your video and NGINX distributes a video to your users

Can use your own player without being dependant on Youtube or Ustream;

Absolute control over streaming content;

Needs constant support;

Don’t need to worry about security.

Expensive support.

Using Flussonic

A totally automated system;

No need for support afterwards, as a result, it’s cheaper;

Extremely powerful;

Need a tech expert to install it;

It has its API, the visual component, everything is set and working.

Need a super powerful server + the right specialist for configuration process;A system ‘in the box’, it’s not a modular, so can’t expand it.

Using Wowza

Extremely popular;

A multi-modular system where you can switch off or add some functionality;

Not as powerful as Flussonic;

Easy to install;

Around 50% of plugins don’t work, some of them may even break the system;Written in Java which hurts productivity.

Available plugins.

Video Streaming Solutions

Building your own custom solution

Customize everything to fit their specific business needs;

Using your own servers and building custom solutions like Wowza or Flussonic yourself

Increase productivity;

Extremely scalable;

Expert team needed

Can have their own advertising, the platform is branded, so they have full control over their own product.

More expensive

How custom solutions are implemented by businesses

Media

Product companies

Big brands

Video streaming startups

● their own servers and their own libraries;

● increase productivity;● air their own advertising;● want to have their own branded

player;● need their internal network.

More Reasons to Go with Custom Solution

Privacy The Specifics of Content

AR/VR/360Сomplete Mobile Streaming Experience

● You may choose among free solutions like Youtube, relatively cheap ones like Ustream, specially built solutions based on Flussonic or Wowza, or just build everything from scratch and have full control over your product;

● There are multiple solutions for hosting a streaming video on your website;

● You need to weigh up the pros and cons of every option including the cost, productivity, need for support, availability of specialists, maintainability, scalability etc.;

Implications

● Study how different businesses and industries build video streaming software to make your choice easier;

● Although custom solutions are more expensive, only they can give you full control and security.

HOW TO FIND THE TEAM

Video software development team

Linux OS Sysadmin

Transcoder specialist

FFMPEG specialist

Front/Back-end dev

The Roles:

Transcoder & Scalability

● The first server consists of video processors like FFMPEG and Avi sync and a transcoder that automates their work.

● Build a scalable server system with one main server on which you’ll build and install other components, namely FFMPEG transcoder + Avi Sync.

● To synchronize it all with the website, you need to configure it all, manage all the Flussonic settings to meet your individual needs.

Scalability & Geolocation

The main server will send the stream to a local server.

Think about geolocation issues when you start building your platform.

In huge streaming platforms like Periscope, the system is highly scalable, the main cluster monitors and controls the load of other servers and manages the new users to spread the load equally between the servers.

● The work of such specialists is more expensive than regular development services;

● You should have a good Linux sysadmin, transcoder and FFMPEG specialists in your team;

● It’s difficult to find the team for a video streaming development project;

● Think about scalability before starting development as you need to think about streaming hours and the growth of userbase;

Implications

● Geolocation of your users matters a lot for building a fast and scalable video streaming system, so you should think about it too;

● Despite the complexity of such project, don’t be afraid to start it. The first adopters of video streaming have already earned millions on it. You can’t lag behind. Keep up with the progress!

Founded in 2011

Web, mobile and interactive tech

development

More than 50 happy clients

Successful projects in video streaming software development

Expertise in AR and VR technologies

Expertise in a wide range of technologies

www.letzgro.com

Questions please!