3 minute read to why having a website is so important now

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IMPORTANCE OF WEBSITE FOR YOUR

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D E F I N I T I O N WEBSITES

A connected group of pages on the World Wide Web regarded as a single

entity, usually maintained by one person or organization and devoted to a

single topic or several closely related topics.

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F A C E O F Y O U R B U S I N E S SWEBSITES

In this tech savvy world your website

represents your business.

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Y O U R N E W B U S I N E S S C A R DGOOGLE

People search for your website, to

know about your business before

approaching. Google is playing role of

business cards.

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UP FOR A GOOD WEBSITE?

A good website is one which triggers a sense of interest in your target crowd, which may be customers at time.

User Interface, design and content are major visible factors in website.

Compatibility, ease of use are some other very important properties of excellent website.

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PROPERTIES OF WEBSITE

WebsiteEffect ive Onl ine

Branding

F u n c t i o n a l i t y

U s a b i l i t y

N a v i g a t i o n

C o n t e n t

V i s u a l D e s i g n

I n t e r a c t i v e F e a t u r e s

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VISUAL APPEAL

01 First and foremost thing visitor come by is the aesthetics.

02 Make sure to use soothing and well distributed colors on your website.

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USER INTERFACE

The aspects of a website which can be seen (or heard or otherwise perceived) by the human user, and the commands and mechanisms the user uses to control its operation and input data.

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MEANINGFUL CONTENT

Making content relevant and separate is a key factor of making good web pages great.

Content on your webpage sets it apart from others.

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CONTACT INFORMATION

Keep it simple and user friendly.

Appropriate and easy to find contact information is key factor to bring business to your organization.

CONTACT US

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SEARCH OPTION

For bigger website with huge content it’s important to have search bar on your webpage.

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Makes it easy for user to find required info on your website.

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Sitemaps, as the name implies, are just a

map of your site - i.e. on one single page

you show the structure of your site, its

sections, the links between them.

Ease of navigation will aid not only the

visitors but also help you in displaying your

content in a better fashion.

SITEMAP

01.

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COMPATIBILITYIt’s important that your own web site and the

site(s) you create for customers display well

in as many of the mainstream web browsers

as possible.

Also take care in mind about mobile, Tablets

and other browsing devices.

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Optimizing images and size of your web pages for ease of navigation is the key factor.

This leads to returning visitors and time spent by people on your website.

OPTIMIZATION

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STATISTICS, TRACKING AND ANALYTICSAlthough this element is behind the scenes and

not one you’re likely to know about as the web visitor as a web site owner it is crucial, if not down-right addictive!

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SEO

SEO is an abbreviation of Search Engine

Optimization. This is the process of structuring a web

page so that it is found, read, and indexed by search

engines in the most effective manner possible.

This makes your web site and its content attractive,

relevant and visible to search engines and web

searchers.

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B E S T I N B O U N D M A R K E T I N G T O O LWEBSITE

Sharing is caring and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound marketing attracts qualified prospects to your business and keeps them coming back for more.

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1. 57% of businesses have acquired a customer through their company blog.

2. 78% of business people use their mobile device to check email

3. 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.

4. Companies that blog get 55% more web traffic.

5. Inbound marketing costs 62% less per lead than traditional, outbound marketing.

STATS

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DON’T REMAIN STUCK IN SPAM FOLDER‘In the past year, Web-based email usage dropped a

staggering 59% among 12-17 year olds.‘91% of email users have unsubscribed from a company email they previously opted-in to.’

Interactive website is the best marketing tool in this gadget ridden era.

Instead of being stuck in spam folder use your website to attract customers and create interest among visitors about your business.

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ABOUT US

SBS 101 Solutions is a complete DIY (Do it yourself) digital guide that let’s you create your business website without any technical know-how.

The platform provides complete information of web tools.

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The whole internet wor ld in your pocket

# C o n v e n i e n t I P r a c t i c a l I I m m e d i a t e

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