3. ibat_b2c_contentmarketingprogrammesv
Post on 18-Jun-2015
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B2C Content Marketing Programmes
Keith Feighery
B2C Content Programmes
• Provide valuable information, content, entertainment to your prospects and customers
• Create an ongoing conversation with them where possibe• Address wider customer needs – beyond what your
product/service does• Give them what they want i.e. deals/discounts/extended service,
engagement etc..• Create awareness of products, services, organisation, people• Be transparent in terms of customer service, company
information etc..• Actively seek network effects and customer validations
Business to Consumer
Case Studies
Earned Media - Gillette
GAP
Dazzledust
The Good Mood Food Blog
Kogi BBQ
Hairybaby
Superquinn
BlendTec
Greater Manchester Police
Pat The Baker
Diet Coke and Mentos
C-Mon & Kypksi
YeoValley
HostelWorld
Aviva
Ford Focus Rally
DC Shoes
Red Bull
Zappos
Mayo Clinic
Best Buy
Kanchi
WestCoast Cooler
Jack And Jones
Johnson & Johnson
Elverys
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