3 fundamental elements of the growth hacking process
Post on 14-Apr-2017
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3 Fundamental Elements of The Growth Hacking Process
Muhammed Tüfekyapan
2009 2012 2013 2014 2015Project Manager Product Manager Co-Founder Founder
Growth Hacking
Our talking points for today
Skills and Tools Team and CultureGrowth System
A successful product, happy users and a shut down startup: Everpix
Growth Hacking
What are the issues that prevent growth?
How can we come up with effective and innovative solutions to problems?
The Right Issue The Real Solution
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Where do we get stuck?
f(growth)=(growth system, skills and tools, teams and culture)
f(growth)=(growth system, skills and tools, team and culture)
Growth System
The Growth Model of Google‘s Ad Network / Tomasz Tunguz
HubSpot Sidekick Growth Model
Growth strategies take shape in accordance with the product and the target audience.
0
7,5
15
22,5
30
Untitled 8 May Untitled 10 Untitled 1 Untitled 9 Untitled 4 Untitled 6
Problem/SolutionFit
Product/MarketFit
Transition toGrowth Optimisation
Growth is a process that goes in parallel with the startup process.
Growth = Traffic
Acquisition
Activation
Retention
Referral
Revenue
All the work needs to take place in the hypothesis, analysis and betterment cycle.
Curious Visitors New Users
Inactive Users
Disinterested Users
Active Users
%20
%40
%40
Comparison of the users’ visiting frequencies in the first and second months.
Users’ retention rate in comparison with their usage frequencies in the first month.
The levels of activity depending on the number of accounts followed.
Successful Growth Hacking practises are the result of a successful growth process.
What is our growth strategy?
Which metrics do we measure?
What is our growth strategy?
Which metrics do we measure?
What have we learned? What are we going to change?
f(growth)=(growth system, skills and tools, team and culture)
Skills and Tools
For Skin Consultation, Register Here I want an expert opinion, Sign me up!
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Gestalt Design Principles
Designs should not look «unappealing» and should radiate an aura of security.
MVP
Tools
Just because you can
doesn’t mean you should!
What are the key points?
Process of Installation
Process of Usage
Process ofIntegration
What are the key points?
Process of Installation
Process of Usage
Process ofIntegration
Security, support and costs
Words Are MorePowerful Than
We Think+ +
Designs Need toBe Simple and
Easy to Understand
Use Tools That Meet Your Needs
Efficiently
f(growth)=(growth system, skills and tools, team and culture)
Team and Culture
The Growth Team
Product Manager CTO Marketing ManagerGrowth Manager
Acquisition Activation Retention
Owned Media Earned Media
Paid Media …
Landing pages Onboarding
…
Cohort Analysis Churn rate
…
Both Facebook and Uber employ independent growth teams.
The Growth Team
Product Manager CTO Marketing Manager
AcquisitionActivation Retention
Owned Media Earned Media
Paid Media …
Landing pages Onboarding
…
Cohort Analysis Churn rate
…
Both Pinterest and Twitter use functional growth team.
Insanity is doing the same thing over and over again and
expecting different results.
Open mindednessShould Be Part of
Team Culture+ +
Meetings are out!Taking rapid action
is in!
Growth Responsibility
Should Be Distributed
Clearly
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