2021 media planner
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2021 MEDIA PLANNER
DigitalTransactions.net
News
2 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEB
The Payments Market 3Who We Are 5
MagazineMonthly Magazine 6Our Circulation 72021 Editorial Calendar 9Magazine Ad Rates and Specs 11
NewsletterDigital Transactions News 13Co-Branded Emails 15Newsletter Ad Rates and Specs 14
WebWeb Site 17Web Site Premium Positions 20Sponsored Content 21Webinars 22Web Site Ad Rates and Specs 24
CONTENTS
3 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEBTHE PAYMENTS MARKETDigital Transactions delivers the latest information
about consumers paying for products and services electronically.
The common term is PAYMENTS.We start by looking at where the consumer makes the purchase—the retailer. It may be a brick-and-mortar retailer, online, person to person or mobile. We also look behind the retailers and follow the processors (gateways, ISOs, VARs, ISVs), financial institutions and transaction networks. Over the past 15 years, products and services have changed greatly. For example: EMV, Contactless, Mobile, POS systems, just to name a few.
Our readers process electronic payments from many markets. Our editorial reporting talks about this function across their markets. 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
U.S. E-Commerce Volume (In billions)
Source: U S Department of Commerce
15 0%Average annual
growth rate, 2010-2019
$169.3 $297.3
$228.6
$392.8 $512.6
$198.6 $341.6
$259.9
$452.1
$596.0
4 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEB
100.7
110.6
119.0 121.4 123.4
131.2137.2
140.5144.6
150.2
10%18%
34%
46% 49%54%
58%63%
69%75%
33% 35%
50%
62%66%
70%74%
78%83%
88%
The use of electronic payments has grown at an average annual rate of 4.6%. In 2019 there were
150.2 BILLION TRANSACTIONS.That means that 150.2 billion times last year in North America a consumer paid
for a product or service electronically. Digital Transactions is the only publication, web site and newsletter to look at them all.
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Consumer Electronic Transactions in the U.S. (In billions)
Note: Figures include all consumer-based card and ACH volume Source: Digital Transactions estimates
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
NFC Terminal Enablement Forecast l Portion of EMV basel Portion of total locations
Note: 2016-2019 figures are actual; 2020-2025 figures are estimates Source: Aite Group
4 6%Average annual
growth rate, 2010-2019
THE PAYMENTS MARKET (CONTINUED)
5 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEBWHO WE AREOUR MISSION is to chronicle and explain the revolution sweeping through the way consumers pay for goods and services in North America. We do this by providing the most informative and comprehensive publication, newsletter and web site covering the many markets impacted by this revolution. We are committed to covering all types of consumer-based payments wherever they take place. We further accomplish our mission by relying on a staff of professional journalists who have years of experience covering the payments market.
THE PUBLISHER behind Digital Transactions, Digital Transactions News, and DigitalTransactions.net is Boland Hill Media, LLC. Formed in 2003 as a partnership between two veteran publishing executives, Boland Hill Media is a Chicago-based multimedia publisher serving the informational and analytical needs of markets undergoing fundamental transformation brought on by shifts in technology and consumer behavior.
OUR CENTRAL TENET is that at a time of such sweeping and often-confusing change, business executives require reliable facts and incisive analysis more than ever to set plans for new products and markets, set pricing, anticipate regulatory complications and formulate competitive strategies. Our central aim is to be the primary provider of such news and analysis. Though we are deeply concerned with technology and its effects, we speak to the business executive and their day-to-day strategic concerns. We are publishers of business publications, not technology magazines.
WE ARE UNCOMPROMISING in our commitment to quality, from the content of our products to our design and presentation to our circulation. For example, most of our articles are researched and written by professional journalists with expertise in the field, and all of them are edited by seasoned pros before they ever reach the printer or the web. Boland Hill Media is and will always remain committed to its high standards. Only in this way can it guarantee that it will always serve the interests of its readers and advertisers as a single community.
The two managing partners in Boland Hill Media have a combined 44 years of experience in professional publishing, including 34 years serving the journalistic needs of the Payments executive.
6 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEBMONTHLY MAGAZINEDigital Transactions magazine is produced monthly.Digital Transactions is a feature-formatted publication written with a business approach that reviews trends affecting the payments market.
Every month we provide special editorial:
THE GIMLET EYE An editorial from our Editor-in-Chief John Stewart discussing the impactful events for the month
TREND AND TACTICS A news section recapping the major news events of the month
SECURITY NOTES A look at the technology impacting the payments function by Gideon Samid
ENDPOINT A monthly opinion column written by guest authors on trends in the payments market
Add the monthly stories from all functions of payments and you have a monthly issue packed with information that the payments professional looks for and wants—to stay ahead of the competition.
7 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEB
Digital Transactions monthly magazine is your source to reach the very senior executive who has the authority and readiness to
buy your products and services.With its all-encompassing reach in the payments marketplace, Digital Transactions monthly magazine is your source to reach the very senior executive who has the authority and readiness to buy your products and services. Subscribers to Digital Transactions come from a diverse array of markets, but have one thing in common—payments. We ensure that this is the case by carefully crafting our circulation to include all the segments of the payments function. No segment is left out. Digital Transactions’ circulation is audited, giving you the best assurances that you are reaching the payments executive.
Total Circulation: 20,702 Source: BPA audit dated June 2020
CIRCULATION BREAKDOWN Financial Institutions
4,379Consumer Service Companies/Retailers
2,692Independent Sales Organizations
7,503Software Vendors and Distributors
1,912Consultants
1,008Vendors
223Other
2,985
MONTHLY MAGAZINE (CONTINUED)
8 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEB
FINANCIAL INSTITUTIONS 4,3791
CONSUMER SERVICE COMPANIES/MERCHANTS 2,6921
INDEPENDENT SALES ORGANIZATIONS 7,5031
CONSULTANTS 1,0081
SOFTWARE VENDORS 1,9121 VENDORS 2231
OTHER 2,9851
1 BPA Statement 6/20 2 Publisher’s research 8/20
Deposit Size of Institution 2
Type of Retailer 2
Number of Merchant Accounts 2
Type of Consultant 2
Less than 500 Million Deposits
19.8%
Brick and Mortar
57.8%
Under 100
15.1%
Marketing
24.3%
501 Million - 1 Billion
13.6%
Online
29.0%
101 - 1,000
34.0%
Financial
31.3%
1.1 - 5 Billion
23.6%
1,001 - 5,000
25.2%
Operations
32.9%
5.1 - 10 Billion
9.8%
5,001 - 25,000
14.3%
Other
11.5%
Over 10 Billion
33.2%
Other
13.2%
Over 25,000
11.3%
MONTHLY MAGAZINE (CONTINUED)
9 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
January February March April May June
Cover Story How Covid HasReshaped Payments
The Tech Revolution atthe POS Checkout
A Reality CheckFor Real TimePayments
The Triumph of POS Credit
13th Annual FieldGuide to InnovativePayments
The Cryptic Future ofCryptocurrency
Acquiring The War on Cash:Who’s Winning?
How Are the MegamergersAffecting Pricing?
Will Gas Pumps Meetthe April EMV Deadline?
Getting ChargebacksUnder Control
Covid One Year Later:The Impact—And theRecovery
Winning St;rategies for VARs/ISVs
Components Behind Amazon’sPalm Readers
Parking Apps Find Their Slot
Parking Apps Find Their Slot
How Long Will CardsBe Plastic?
What’s Working Bestfor Gas Pump EMV?
An Update on QR Codes for Payments
E-Commerce/ M-Commerce
The Fight to CashierCard Not Present
Will Mobile PaymentsEver Live up to Their Promise?
A Review of Social Networks’ Payments Efforts
The Fight to Pry OpenApple’s Secure Element
Why Online RoutingIs Still an Issue
How the Networks’AuthenticationRegimes Are Faring
Networks Will Bitcoin Ever WinPopular Use?
How AmEx And Discover Are Fightingto Add Value
Is Decoupled DebitPoised for a Comeback?
How the ACH IsPreparing for Tomorrow’s Payments
PayPal And Its BattleWith the CFPB: WhoWill Win?
An Update on Visa,Mastercard, And Open Banking
SecurityHow the PandemicPut Fraud on Steroids
The Scary Trends inRansomware
Is BOPIS Fraud Getting Worse?
How Phishing Is GettingMuch More Sophisticated
Biometrics: Which Technology Will Win?
The Latest Trends inCard Data Ttheft
StrategiesWhat WorldlineWill Do WithIngenico
Payments FirmsGetting the MostInvestment
How ISOs AreWinning DuringCovid
Why Restaurants AreSuch a Key Market
An Update on Progresswith ISO 20022
FedNow or FedLater: Is the US Falling Behindin Faster Payments?
Trends & Tactics Every Issue
Endpoint Every issue
Closing date December 1, 2020 January 4, 2021 February 3, 2021 March 1, 2021 April 1, 2021 May 3, 2021
Material date December 8, 2020 January 11, 2021 February 10, 2021 March 8, 2021 April 8, 2021 May 10, 2021
Bonus distribution
ePayConnect 2021
Merchant Advisory Group (Midyear)
eTailing West
Secure Technology Alliance Payments Summit 2021
Merchant Acquirer Committee
Prepaid Press Expo
Merchant Acquirer Committee
Merchant Risk Council
ATMIA US Conference 2021
NEAA
Transact 21
NACHA Payments
SEAA
CNP Expo
RetailX
2021 EDITORIAL CALENDAR DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEB
10 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
July August September October November December
Cover Story Does Interchange StillMake Sense? 2021 Buyers’ Guide Is It a Golden Age
for PayFacs?EMVCo: What It Is,Where It’s Going
10 Most PressingIssues in E-Payments
How Two Years of Plague Have ChangedPayments
AcquiringA Progress Report on the OmnichannelRevolution
An Update onSurcharging: Is ItPerforming as Promised?
Do Feet on the StreetAgents Still Have aPlace?
Trends in MerchantAttrition
Growth Factors forIntegrated Payments
ComponentsAn IoT Update: WillPayments Be EmbeddedEverywhere?
Tokenization: Has ItLived Up To ItsPromise?
An Update on Nacha’sPhixius PaymentsDirectory
A Progress Report onCardless ATMs
An Update on VirtualCards
E-Commerce/ M-Commerce
Whatever Happenedto TV Commerce?
Keeping the CovidNewbies Onboard
Buy Now Pay Laterin Online Commerce
Online Bill PaymentComes of Age
The Pays: Have TheyDone What They SetOut to Do?
NetworksCross-Border: Why Payments Are GoingGlobal
How Open BankingIs ReshapingPayments
How Long Will theCard Networks BeCard Networks?
The Future of the Debit Networks
Is CryptocurrencyMaking a Dent?
SecurityGetting at the Numbersfor Mobile PaymentsFraud
How VulnerableIs cryptocurrency?
How to Prepare forHoliday Fraud
Coming to Grips WithOnlline Fraud
How Secure AreQR Codes?
Strategies How SPACs CouldImpact Payments
So, Were theMegamergers a Wise Idea?
What the PandemicTaught the IndustryAbout Crisis Management
Trends in MerchantPortoflio Valuations
Why Merchants AreSo Interested in Real Time Payments
Trends & Tactics Every Issue
Endpoint Every issue
Closing date June 1, 2021 July 1, 2021 August 2, 2021 September 1, 2021 October 1, 2021 November 1, 2021
Material date June 8, 2021 July 8, 2021 August 9, 2021 September 8, 2021 October 8, 2021 November 8, 2021
Bonus distribution
eTailing East
Mobile Payments Conference
MWAA
RetailNow2021
Merchant Advisory Group Annual
Vartech
WesPay Payments Symposium
WACHA Electronic Payments Conference
ETA Leadership
National ATM
Money2020
WSAA
2021 EDITORIAL CALENDAR DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEB(CONTINUED)
11 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEBMAGAZINE AD RATES AND SPECS2021 Digital Transactions Magazine Rates
Productions specifications
1x 3x 6x 12x 18x 24x
Full page $7,425 $6,925 $6,515 $6,315 $6,065 $5,860
2/3 page $6,415 $6,015 $5,690 $5,530 $5,325 $5,165
1/2 page $5,410 $5,105 $4,860 $4,740 $4,595 $4,475
1/3 page $4,655 $4,425 $4,250 $4,155 $4,040 $3,950
1/4 page $4,050 $3,880 $3,750 $3,675 $3,595 $3,530
1/6 page $3,645 $3,520 $3,420 $3,365 $3,300 $3,255
Special Positions
Inside Front Cover $710
Inside Back Cover $620
Back Cover $710
Center Spread $1,325
Page 1 through Trends & Tactics
$620
Description Width Height
Spread, bleed 16” 10 75”
Full page, bleed 8” 10 75”
Full page, no bleed 7 5” 10 25”
2/3 page 4 5” 10”
1/2 page vertical 4 5” 7 5”
1/2 page horizontal 7” 5”
Description Width Height
1/3 page square 4 5” 4 75”
1/3 page vertical 2 125” 10”
1/4 page square 4 5” 3 75”
1/4 page vertical 2 125” 7 5”
1/6 page horizontal 4 5” 2 5”
1/6 page vertical 2 125” 4 75”
TRIM SIZE (all sizes in inches) FULL-PAGE AD DEMO
For spread and full-page bleed ads: Size listed is the trim size. An additional 0.125” bleed on all sides is required, and copy cannot be within 0.125” of the trim. See “Full-page ad demo” at right for more details.
(not to scale)
Black line is trim—where the page will be physically cut. Dimensions: 8 inches by 10.75 inches
Red indicates bleed. It must extend 0.125 inches beyond the trim on all sides.
Yellow shows the safety margin. Text and important images cannot be within the safety margin (0.125 inches on all sides).
White is the live area — 7.875 inches by 10.625 inches.
CONTINUES
Rates are net. Two color and matched rates available. Ask your DT representative.
12 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEB
Print ads design checklist Please submit electronic files via email.
PDF format is highly encouraged for best quality. EPS, AI (Illustrator), TIF and PSD (Photoshop) formats are also acceptable. You may include a color proof, if desired.
Printer’s marks (registration/trim/ bleed marks) should NOT be included.
Artwork should be 300 dpi.
If JPEG image compression is used in a PDF, Image Quality should be set to Maximum.
All colors should be CMYK process— no RGB or spot color inks.
Ink density (combination of cyan, magenta, yellow and black ink in any given location) should be 300% or lower in all locations.
Rich black text (black ink plus a combination of cyan, magenta and/or yellow inks) smaller than 12 pts. is not recommended.
White type reversed out of a solid color and smaller than 12 pts. is not recommended.
Spread & full-page bleed ads (in addition to the preceding requirements)
Bleed must extend 0.125 inches beyond the trim on all sides.
Live area is 0.125 inches inside the trim on all sides (including both sides of the gutter in a spread ad, unless center spread). All text, and any images that must print, need to be inside the live area. See “Full-page ad demo” on previous page.
Digital Transactions is printed computer-to-plate. Printing is web offset. Binding is saddle stitch. 3 columns per page, each 2.11 inches wide.
Publisher’s Protective Clause The publisher reserves the right to cancel or reject any advertising at any time, and to add the word “advertisement” at the top of any copy which in the publisher’s opinion simulates editorial matter and might be misleading to the reader. The publisher will not be bound by any conditions, printed or otherwise, appearing on order blanks or copy instructions when such conditions conflict with the regulations set forth in the rate card.
Cancellation Clause Cancellation is permitted only before the first of the month prior to issue date. Cover positions cannot be cancelled.
Inserts Rates and mechanical requirements for inserts furnished upon request. Please contact your sales representative for details.
Please send files to Bob Jenisch:bob@digitaltransactions.net1-877-658-0418FTP submission available on request.
Digital TransactionsAttn: Magazine Traffic Dept.800 Roosevelt RoadBuilding B, Suite 212Glen Ellyn, IL 60137
SUBMISSION
CONTINUED
MAGAZINE AD RATES AND SPECS(CONTINUED)
13 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEBDIGITAL TRANSACTIONS NEWS16,233 subscribers1
receive Digital Transactions News EVERY DAY!
These are influential executives—decision makers who relyon Digital Transactions News to stay abreast of the market.
Payments is a fast-changing market and Digital Transactions News delivers original research and reporting every day.
Digital Transactions recognizes that the proactive distribution of information is an extremely effective way to inform and deliver your marketing opportunities. Digital Transactions News is delivered in a concise, responsive design that gives the subscriber the opportunity to read more about the event if they choose. This approach has enabled Digital Transactions News to develop a following of thousands—a readership that is growing daily—with 16,233 subscribers receiving the newsletter every day. These are influential executives—decision makers who rely on Digital Transactions News to stay abreast of the Payments market. Every day, Digital Transactions News is in the decision maker’s email inbox.
1 BPA Brand Report June 2020
14 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
DIGITAL TRANSACTIONS NEWS SETS THE BENCHMARK by sending a uniquely-delivered electronic newsletter to a comprehensive list of payment professionals. The newsletter is formatted in HTML, so most email browsers will display a preview of the content before the message is even opened, enticing subscribers to read further. The newsletter uses responsive design, which enables the subscriber to view it on any device, whether a tablet, smartphone or desktop computer. Digital Transactions News is sure to get directly in front of your potential client.
THE ADS ARE IN TWO FORMATS at the same time: A 200x60 pixel banner, plus 35 words of copy. This way if the banner is blocked by email software, you still get your advertising message delivered with the 35 words of copy. Digital Transactions News is the only newsletter offering this unique service. All ads can be linked to your web page and are trackable.
In 2014 we added the circulation of the newsletter to our BPA Brand Study. Thus when we say we deliver over 16,000 emails per day, we have an independent audit that confirms that number.
Digital Transactions News highlights:98.8% Average delivery rate | 19.9% Average open rate 15.8 Average clicks per ad bannerSource: Digital Transactions News data, first six months of 2020
2021 Digital Transactions News Rates
1-4 issues 5-12 issues 13-24 issues 25 + issues
First ad in the newsletter (logo banner ad) $610 $560 $515 $470
Second and third position as well as column position $390 $365 $325 $295
Banner ad (200X60 pixels), plus 35 words of copy. Rates are net and per issue.
DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEBDIGITAL TRANSACTIONS NEWS(CONTINUED)
15 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
Over the past seventeen years, Digital Transactions has evolved by creating new products and services.
Co-branded emails are one of those success stories.
5,617Average database size in the first six months of 2019
18.4%Average open rate
119.8Average clicks per deployment
TARGETING YOUR PROSPECTS is vital to today’s successful marketer. Digital Transactions offers the most targeted product to reach the payments decision maker.
We take your HTML creative and email it to a select group of our subscribers. It is co-branded because we mail it out under the banner of our email newsletter, Digital Transactions News. By doing this we increase the number of email addresses that will receive your message.
CO-BRANDED EMAILS DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEB
16 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
CO-BRANDED EMAILS DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEB
We can reach the total payments market or target just the segment of the market you want to reach: Independent Sales Organiza-tions (ISOs)
Independent Software Vendors (ISVs)
Financial Institutions
Only East Coast executives
Exclusively CEOs
THESE SUBSCRIBERS are from Digital Transactions’ database, which is constantly updated to provide you with the best list in the market. With constant changes in the payments market, Digital Transactions invests more time and effort than any list management company to reach the decision maker.
We take your creative and prepare a text version, a mobile version, and a web version. This way the subscriber is able to view your message however they would like.
We only mail once per day to our lists to ensure that you attract the attention of your targeted market.
Every co-branded email has the ability to track deliveries, opens, and clicks.
2021 Co-Branded Email Rates$475 per thousand, plus a set up fee of $175
Rates are net.
(CONTINUED)
17 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
WEB SITE DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEB
DigitalTransactions.net isthe source for breaking
news and informationimpacting the Payments market.
DigitalTransactions.net features: Viewer friendly Simple navigation Easy to read on a desktop, tablet,
or smartphone Keeps readers informed on events
in the Payments market Ad banners sized at 300X250—
designed for lead generation as well as image building.
As news happens in the payments market, our reporters communicate with the industry from the home page of DigitalTransactions.net.
18 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
WEB SITE DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEB
The Digital Transactions
monthly magazine
is posted to the web site
both in HTML format and as
a PDF of the full print issue, including ads.
Our Calendar page can be downloaded to a personal
calendar app, or viewed
online. It provides a
complete list of industry
events affecting the
Payments market.
BPA through Google Analytics tells us on average
came to DigitalTransactions.net during the first six months of 2020.
44,131 visitors each month
Those visitors generated 58,141 page views per month.
(CONTINUED)
19 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
WEB SITE DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEB
2021 Web RatesPosition Cost per thousand Ad size (width x height)
Skyscraper $200 300x500
Top banner $150 728x90
News story $150 728x90
Side banner top $135 300x250
Side banner lower $125 300x250
Our Buyers Guide page
contains listings
grouped into 124
categories with more than 1,300 companies
included.
Digital Transactions
News, our daily
newsletter, is posted to the web site
(CONTINUED)
20 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
WEB SITE DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEB
Premium web positionsDESKTOP
Top bannerSkyscraperSide bar banner (lower)News banner
MOBILE
Top bannerSide bar banner
(CONTINUED)
21 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
SPONSORED CONTENT DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEB
Thought leadership may be an important part of your marketing communications goals.
Digital Transactions has the product to help you reach your goals—Sponsored Content.
2021 Sponsored Content RatesWeb only $3,500 per month (30 days)
Web + Print $5,500 per month (30 days)
Additional Newsletter exposure $1,200 (four issues)
Sponsored Content is a 500 word story that you write and we place on our Web news page. It looks like the other stories that are posted daily from our editorial staff. Your story has an added banner: “Sponsored Content.” This shows our viewers that the story is from an industry expert.
Your story runs for 30 days.
Your story is also highlighted in four issues of Digital Transactions News, our daily news service.
The highlight drives the viewer to your story.
Links can be added to the story.
Analytics are reported on all elements of the story.
We can produce a printed page to run in our monthly magazine at the same time as on our web site.
In the first half of 2020, Sponsored Content articles generated an average:
clicks to the article from Digital Transactions News
web site views per month
204 343
Rates are net.
22 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
WEBINARS DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEB
Digital Transactions has produced webinars on various topics affecting the Payments market.
Digital Transactions is continuing to create webinars that are following the changes affecting the payments market. Subjects are picked by the editorial staff of Digital Transactions. It is a way for the pages of our monthly issue to come alive.
23 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
WEBINARS DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEB
Recent webinarsFraud and Retail E-commerce: Prepping Trust and Safety Teams for an Unpredictable Holiday SeasonSponsored by Sift
Dining for Dollars: How to Use Tech to Grow Your Business with RestaurantsSponsored by Upserve
10 Ways to Keep Merchants in an Age of UncertaintyThe best practices to retain merchant loyalty and keep portfolio attrition rates down at a time when Covid is damaging balance sheets and making merchants even more price sensitive.
ISO, ISV or PayFac?How the models differ, what they have in common, and which one makes the most sense for your company.
The Future of the POSFrom card transactions on consumer grade mobile phones to the checkout-free store, the point of sale is changing radically and fast. How to keep up, and what’s the future of the dedicated POS terminal?
What Real-Time Payments Means for YouWith real-time payments initiatives like TCH and FedNow either in business or on the horizon, the nature of retail payments could take a radical turn. Will cards still be around in a few years? How will the emergence of faster payments impact acquirers?
Sponsoring a webinar conveys to the payments market that you are a thought leader in this ever-changing market.
Last year our webinars, on average, generated 261.67 registrants with 49.7% attending the live event. All webinars are archived and available for viewing for a full year.
If you have your own topic we will produce that event with you.
Your Digital Transactions representative has all the important details.
2021 Webinar RatesExclusive Sponsorship: $14,500
Rates are net.
(CONTINUED)
WEBINAR TOPICS FOR 2021
24 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or bob@digitaltransactions.net
WEB SITE AD RATES AND SPECS DIGITAL TRANSACTIONS MEDIA PLANNER 2021
MAGAZINE | NEWSLETTER | WEB
2021 Webinar RatesExclusive Sponsorship: $14,500
Please send files to Bob Jenisch:bob@digitaltransactions.net1-877-658-0418FTP submission available on request.
Web adsPlease submit as GIF or JPG files, emailed to bob@digitaltransactions.net
Maximum file size is 512 KB. Maximum runtime for an animated GIF is 10 seconds.
Sponsored ContentPlease submit in HTML format with graphic elements in JPG or GIF formats.
2021 Sponsored Content RatesWeb only $3,500 per month (30 days)
Web + Print $5,500 per month (30 days)
Additional Newsletter exposure $1,200 (four issues)
Rates are net.
Rates are net.
2021 Web RatesPosition Cost per thousand Ad size (width x height)
Skyscraper $200 300x500
Top banner $150 728x90
News story $150 728x90
Side banner top $135 300x250
Side banner lower $125 300x250
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