2016 product roadmap

SAFE HARBOR STATEMENT

Any discussions or statements regarding Marketo’s product roadmap and product features and functionality are for informational purposes only. Such information may not be current; product plans are constantly evolving and thus subject to change. The actual product release content and schedule may differ materially from what is in this presentation. Any purchasing or other business decisions should not be based on the delivery of any future functionality or features discussed or otherwise presented.

MOBILE OPTIMIZEDLANDING PAGES

NEW EMAIL DELIVERABILITY TOOL

CALENDAR HD

GOOGLE ADWORDS INTEGRATION

ASSET APIs

2015 Product Release Review

2015 Product Release Review

ANALYTICS REDESIGN

AD BRIDGE

MOBILEENGAGEME

NT

MARKETO SALES INSIGHT

FOR SALESFORCE1

REVENUE EXPLORER UPDATED LOOK & FEEL

RICH TEXT EDITOR

UPGRADEMARKET

OMOMEN

TS

2016 Roadmap Themes

Analytics & Insights

Next Gen

Account Based Marketing

EnhancedEnterpriseExperience

Mobile Engagement

Marketer Experience

PredictiveContent

Analytics & Insights

Next Gen

• Visual Summaries

• Interactive & Guided Exploration Tools

• Customized Reports

Email Explorer

SPRING 2016

Account-Based Marketing

• Manage• Account-centric data model

• Engage• Target and nurture accounts

• Monitor• Roll-up activities • Account based scoring• Analytics

Account-Based Marketing

2H 2016

Predictive Content

• Machine learning

• Leverage marketing assets and audience data

• Recommend “next-best-content” across inbound and outbound channels

Predictive Content: Email

SUMMER 2016

MarketerExperience

• Innovate on core features

• Improve effectiveness and usability

• Delightful

Facebook Lead Ads

WINTER 2016

Email Program Head Start

WINTER 2016

WebCampaign Scheduler

WINTER 2016

Re-Imagined Email

Experience:Templates &

Editor

SPRING 2016

MobileEngagement

• Engage customers on mobile devices

• Create highly personalized campaigns based on user behavior or app actions

• App development team not required

In-App Messaging

SPRING 2016

Address Enterprise Concerns

• Does it scale/perform?

• Does it fit/work within our technology environment?

• Is it compliant/secure?

• Is it easy to deploy, use and maintain?

EnhancedEnterpriseExperience

Orion Next Generation Architecture

IoT ready

NOW - 2016

Custom Objects N:N

WINTER 2016

MKTOPeople

CourseCatalog

Enrollment

1:N - show me the courses each person took

Lead ID Course ID Course Name

100 101 Basic Math

100 102 Advanced Math

150 101 Basic Math

N:N - Show me all the people that enrolled in Basic Math….so that I can upsell them to a new Math class

“No Drafts” Snippets

SPRING 2016

Universal User ID

SUMMER 2016

Audit Trail

2H 2016

MSDConnector

Improvements

Self-service stats

WINTER 2016

2016 Roadmap Themes

Analytics & Insights

Next Gen

Account Based Marketing

EnhancedEnterpriseExperience

Mobile Engagement

Marketer Experience

PredictiveContent

Thank you!