20151020 metis

machine learning in practicemetis 2015.10.20

data science problems are ambiguoussolve for x

x = 5 + 2

proj

ect e

volu

tion

A x = b optimize f(x)

optimize A x = b

subject to f(x) > 0

optimize “our profitability”

origins of ambiguitymany feasible approaches

origins of ambiguityunclear problems

identify the best locations to plant new treeshow many? what kinds of trees? move old trees? replace old trees?

aesthetically pleasing? maximize growth? increase foliage? offset CO2 emissions?

scientific methodhypothesis

experimentmeasurement

agile programmingstory/user cards

write codeQA; requirements churn

lean startupbusiness requirements

minimum viable productsplit testing, A/B testing

human-centered designpersonas, use cases

build device prototypessurveys, interviews, focus groups

iterative problem solvinganticipate refining your solution

generate ideas

build prototypeevaluation

1-4 week iterations

a few case studies

data-driven expertise explorationprocter & gamble

data-driven expertise explorationprocter & gamble

data-driven expertise explorationprocter & gamble

Lorem Ipsum: a narrative about blankets.

Author: Charlie Brown

Date: 31 Jan 2012

Lorem Ipsum is a dummy text used when typesetting or marking up documents. It has a long history starting from the 1500s and is still used in digital millennium for typesetting electronic documents, page designs, etc.

In itself, the original text of Lorem Ipsum might have been taken from an ancient Latin book that was written about 50 BC. Nevertheless, Lorem Ipsum’s words have been changed so they don’t read as a proper text.

Naturally, page designs that are made for text documents must contain some text rather than placeholder dots or something else. However, should they contain proper English words and sentences almost every reader will deliberately try to interpret it eventually, missing the design itself.

However, a placeholder text must have a natural distribution of letters and punctuation or otherwise the markup will look strange and unnatural. That’s what Lorem Ipsum helps to achieve.

I would like to thank Peppermint Patty for her support on studying

Lorem Ipsum as well as the infinite wisdom of Linus van Pelt and his willingness to use his blanket in my experiments.

data-driven expertise explorationprocter & gamble

data-driven expertise explorationprocter & gamble

data-driven expertise explorationprocter & gamble

data-driven expertise explorationprocter & gamble

data-driven expertise explorationprocter & gamble

data-driven e-discoverydaegis

abou

t pat

ent

not

abou

t pat

ent

data-driven e-discoverydaegis

abou

t pat

ent

not

abou

t pat

ent

turn over to plaintiffdon’t

turn over to plaintiff

adverse inference

data-driven e-discoverydaegis

abou

t pat

ent

not

abou

t pat

ent

turn over to plaintiffdon’t

turn over to plaintiff

adverse inference

give away trade secrets

data-driven e-discoverydaegis

abou

t pat

ent

not

abou

t pat

ent

turn over to plaintiffdon’t

turn over to plaintiff

adverse inference

give away trade secrets

data-driven e-discoverydaegis

turn over to plaintiffdon’t

turn over to plaintiff

data-driven e-discoverydaegis

data-driven e-discoverydaegis

create a “document map”

algorithm design

patents

marketing

finances

fantasy footballlunch

coffee

data-driven e-discoverydaegis

create a “document map”

fantasy football

algorithm design

patents

lunch

marketing

finances

coffee

review away shades of grey

reduce reviews by 90-99%

data-driven e-discoverydaegis

data-driven e-discoverydaegis

data-driven e-discoverydaegis

data-driven privacyscrubadub

Hey Bo,

Our scrubadub project is available at http://github.com/deanmalmgren/scrubadub and if anyone wants to help, they should totally swing by our office at Adams and Wells in Chicago (soon to be 17 N State) and pitch in. Of course, you can always just reach out on Twitter (@deanmalmgren), skype (dean.malmgren) or just about anything else for that matter.

Hokey dokey. See you in a bit.Dean

Hey Bo,

Our scrubadub project is available at http://github.com/deanmalmgren/scrubadub and if anyone wants to help, they should totally swing by our office at Adams and Wells in Chicago (soon to be 17 N State) and pitch in. Of course, you can always just reach out on Twitter (@deanmalmgren), skype (dean.malmgren) or just about anything else for that matter.

Hokey dokey. See you in a bit.Dean

data-driven privacyscrubadub

Hey Bo,

Our scrubadub project is available at http://github.com/deanmalmgren/scrubadub and if anyone wants to help, they should totally swing by our office at Adams and Wells in Chicago (soon to be 17 N State) and pitch in. Of course, you can always just reach out on Twitter (@deanmalmgren), skype (dean.malmgren) or just about anything else for that matter.

Hokey dokey. See you in a bit.Dean

data-driven privacyscrubadub

Hey Bo,

Our scrubadub project is available at http://github.com/deanmalmgren/scrubadub and if anyone wants to help, they should totally swing by our office at Adams and Wells in Chicago (soon to be 17 N State) and pitch in. Of course, you can always just reach out on Twitter (@deanmalmgren), skype (dean.malmgren) or just about anything else for that matter.

Hokey dokey. See you in a bit.Dean

data-driven privacyscrubadub

Hey Bo,

Our scrubadub project is available at http://github.com/deanmalmgren/scrubadub and if anyone wants to help, they should totally swing by our office at Adams and Wells in Chicago (soon to be 17 N State) and pitch in. Of course, you can always just reach out on Twitter (@deanmalmgren), skype (dean.malmgren) or just about anything else for that matter.

Hokey dokey. See you in a bit.Dean

data-driven privacyscrubadub

data-driven privacyscrubadub

Hey {{NAME}},

Our {{NAME}} project is available at {{URL}} and if anyone wants to help,they should totally swing by our office at {{ADDRESS}} (soon to be {{ADDRESS}}) and pitch in. Of course, you can always just reach out on Twitter ({{TWITTER}}), skype ({{SKYPE}}) or just aboutanything else for that matter.

Hokey dokey. See you in a bit.{{NAME}}

data-driven privacyscrubadub

placeholders

Hey {{NAME-1}},

Our {{NAME-2}} project is available at {{URL-1}} and if anyone wants to help,they should totally swing by our office at {{ADDRESS-1}} (soon to be {{ADDRESS-2}}) and pitch in. Of course, you can always just reach out on Twitter ({{TWITTER-1}}), skype ({{SKYPE-1}}) or just aboutanything else for that matter.

Hokey dokey. See you in a bit.{{NAME-3}}

data-driven privacyscrubadub

unique identifiers

Hey Josie,

Our bleckenschpiel project is available at http://example.com/bleck and if anyone wants to help,they should totally swing by our office at 42nd & Broadway in New York(soon to be 30th & 8th) and pitch in. Of course, you can always just reachout on Twitter (@b3ujqw9), skype (xylophone1) or just aboutanything else for that matter.

Hokey dokey. See you in a bit.Billy

data-driven privacyscrubadub

surrogate data

government acronympart number

bus route

• • •

namephone number

email address

• • •

data-driven privacyscrubadub

general purpose

custom

machine learning in practicenovelty by design