2015 ymc afundraisingtampa
Post on 22-Jan-2018
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AVOID
• #10 Envelopes
• False senses of urgency
• Address labels and other gimmicks
• Irrelevant copy or photos
The CRAM Method
• Connecting with an audience based on their values
• Rewarding your audience
• Asking for a specific Action to get that reward, and
• Making it Memorable.
The best fundraising volunteer is not the one who helps you
raise funds but who helps make sustained fundraising
success possible
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