2015 outlook of the global automotive industry the market
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Presented by:
Lorena Isla
Director, Mobility Latin America
INTELLIGENT MOBILITY
Digital Transformation of the Automotive
Industry
DHL Automotive Innovation Conference
Mexico City - Oct 27th, 2017
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Source: Frost & Sullivan
The Five Pillars of Digitization in the Automotive Industry Digitization underpins the transformation of business activities, process improvements, and the development
of new competencies and business models across 5 key areas within the auto industry.
New Business Models
Key: VRM—Vehicle Relationship Management; HMI—Human Machine Interface
Connected
Supply Chain
• Value chain
disruption
• Intelligent
fulfilment
• Responsive
supply
networks
• Smart
logistics
Industry 4.0
• Simulation
modeling
• Smart
communication
• Cognitive
manufacturing
• Contextual
intelligence
Connected and
Autonomous Car
• Connected
living
solutions
• Autonomous
cars
• Driver/vehicle
centric
services
• Advanced
HMI and
cognitive
technologies
Digital Retailing
& VRM
• Digital retailing
• Omni-channel
retailing
• Future stores
and showroom
concepts
• Aftermarket
parts and
service
digitization
Mobility as a
Service (MAAS)
• Integrated
mobility
• Journey
planning
and smart
payments
• Sharing
economy
• Evolving new
business
models
3
Assembly Line
Part bins Part bins Part bins
A B
A – Connected Inventory
Management
B – Embedded
Intelligence
C – Product
Traceability.
D –
Sensorization
E – Supply Chain
Integration.
E
Connected
products, service opportunity,
real-time customer
feedback to be incorporated
in design changes,
modifications, etc.
Connected
Product
C
B A
C
Stores
Source: Frost & Sullivan
Future of Automotive Supply Chain—Connected Supply Chain Future automotive connected supply chain targets substantial improvements to the value chain through
enhanced efficiencies, reduced costs, greater collaboration and more innovation.
Pa
rts
Su
pp
lie
rs
D
Automotive Digital Transformation Market: Connected Supply Chain, Global, 2016
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Source: Frost & Sullivan
Industrial Internet of Things (IIoT) and Impact on Automotive
Manufacturing—Automotive 4.0 Digitization, Agile manufacturing, Supply chain integration and data analytics are core enablers of IIoT.
Digitization
Agile Manufacturing
Supply Chain Integration
Data
Analytics
Influx of ICT-based applications
complementing core industrial
platforms for increasing
innovation, reducing lead times
and maximizing productivity
Increasing flexibility of
manufacturing processes to
facilitate ad-hoc design and
engineering changes
Unifying protocols, standards,
and systems across value-chain
networks for improved efficiency
Predictive, preventive and
prescriptive analytics for
processes, minimizing
operational bottlenecks and
operational inefficiencies
Core Enablers of IIoT
Inte
rne
t o
f In
du
str
ial T
hin
gs
(IIo
T)
Data Deluge Artificial
Intelligence Sensor Fusion
Cloud Computing
Real time Information
relay and data
security
Cognitive systems
for full autonomy Machine to machine
communication
Advanced
Manufacturing
Systems
Converged Infrastructure
& shared services
Flexible and on demand
personalised &
customised
manufacturing
Key Elements of IIoT
5
Source: Frost & Sullivan
Automotive 4.0 in LATAM—Smart Manufacturing and Robotics FCA manufacturing facility in Pernambuco, Brazil underpins aspects of Industry 4.0 and the future
of automotive manufacturing.
Simulation
• 3D software simulations to help
operators in the assembly line
Robotics and Automation
• 650 robots in the body shop
o 18 robots by Comau applying 100 welds in 60 seconds
offering flexible configuration
• 10 robots in the assembly
• 40 robots in the paint shop
Communication Center
• Rapid decision-making, efficient plant organization, and
optimized information flow—the key focus points
• Real-time testing of supplier parts and components—zero
tolerance
• Process center for training and testing
Supply Chain Integration
• Integrated on-site supplier park
Cognitive Manufacturing
Contextual
Intelligence
Smart
Communication
Simulation Modeling
Sustainability
• Primerless technology in the paint shop
lowering emissions and energy
consumption
Ergonomics (from Human-to-Machine to
Machine-to-Human)
• Ergonomic assembly line to reduce operator effort
and uncomfortable movements
• Automated powertrain mounting process
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Source: Frost & Sullivan
Big Data from Connected Cars Offering Cost Savings New product analysis, digital leads, reduction in warranty costs, and cost-savings are among key
benefits of harnessing Big Data from connected cars.
Digital Leads
Integrated
Traffic
Management
Warranty Costs
Reduction, Predictive
Maintenance
User and Dealer
Satisfaction
Product Performance Analysis,
Production and Supply Chain Enhanced Product Development
and Testing
Services: Usage-based Insurance,
Parking-as-a-Service, Advanced Mobility Services, Dynamic
Navigation
Co-operative and
Automated Driving: Self-Learning Cars
Connected Cars Market: Big Data from Connected Cars offering Cost Savings, LATAM, 2016–2023
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Digitalization Reshaping Automotive Retail Process New automotive retail formats are disrupting how consumers of the future will connect and relate
to OEMs brands. Experience centers and flagships stores are growing in LATAM.
Note: Not a comprehensive list of examples. Images used for illustration purposes only. Source: Frost & Sullivan
3rd Party Online
Stores
Web Sites offering
customers a huge database for multiple car
brands with:
• Vehicle configurator
• Price
comparison
• Best deals
• E.g., Rodati
Live Online
Interface
•OEM/Dealer
Web sites to facilitate online sales with car
configurators, and visualization
tools
•Virtual configuration
•Shorter purchase process
•E.g., Fiat LiveStore Pilot
Experience and
Lifestyle Stores
Lifestyle stores
offer a strong automotive brand experience
through lifestyle-related concepts
• Mercedes Haus
(Buenos Aires)
• Audi Lounge (Sao Paulo, Brazil) and Audi
Driving Center (Buenos Aires)
Concept and
Flagship Stores
• Personalized
experience
• Virtual experience
• Digital retail cycle
• “OEM brand as an experience”
• E.g., Renault Garagem,
Hyundai Experience
Pop-up Stores
• Pop-up stores
are usually temporary stores with 3D
visuals and QR codes at high-
traffic locations designed to draw the
public’s attention
• Airports and
shopping malls
Automotive Retailing: Digitalization Reshaping the Automotive Retail Process, LATAM, 2016
8
Source: Frost & Sullivan
Digitization Reshaping Automotive Retail Process (continued) Digital automotive showrooms of the future are complemented by a physical store that supplements
the online experience allowing customers to experience the product hands-on.
Digital Displays and Video Wall
Vehicle Configurators and Racing
Simulators
VIP and Customer Area
Virtual Test Drive – 3D glasses and
sensors
Brand Shop
Limited On-Floor
Inventory
Image Source: Hyundai Flagship Concept Store Avenida Sumare, São Paulo.
Table Touch Screens
Auto Library and Digital Content
Brand Experience Furniture and Digital
Signage
Gourmet Coffee
Virtual Store and Model Visits
(partnership with Google)
OEM Accessories
Gourmet Food
Models Showcasing
Video Wall and Digital
Displays
Customer Center
Touch Screens and
Digital Content
Gesture, QR, and
Sensor Technology
Image Source: Audi Lounge, Oscar Freire, São Paulo
Through lifestyle-related concepts of art, fashion, music, design, food, and
technology, Audi’s Lifestyle stores offer a strong automotive brand experience. The store is not centered around the actual sales transaction of a car.
Hyundai’s Digital showrooms feature various digital tools specifically aimed at
enhancing both the retail and brand experience. It does not necessarily involve the actual sales transactions.
Brand Culture and
History
9
Source: Frost & Sullivan
Digitization Impacting Aftermarket Services—“Internet of Parts” and
Virtual Garages Companies such as Itaro and Rigs are disrupting the aftermarket with on-demand services.
Personal
Devices
Home
Work Shop
75
Certified
Professionals High
Quality
Assurance
Sustainability
Innovative
Delivery
Strategies
Competitive
Pricing and
Large Product
Selection
Big Data
Provider
Large
Geographic
Coverage
Virtual
Garage
B2B
Services
Automotive
Marketplace
Fast and
Easy
Services
Automotive Aftermarket: Digitization Impacting Aftermarket Services, LATAM, 2016
10
Source: Frost & Sullivan
Product sales
spare parts sales
Maintenance and
operation fees
Upsell premium features
Lower customer care costs
Risk and revenue sharing
Linear revenue model
TR
AD
ITIO
NA
L M
OD
EL
Normal product sales and spare supply – Traditional
model
Predictive analytics on the products to reduce the customer care costs
Service experts and customer care
centers for recurrent revenues
Introduction of new models like pay per
hour/minute, pay as you use, pay per mile
AS A SERVICE
MODEL
Next?
Value-added
Aftermarket Services Smart Mobility
Software-related
Services Optional Equipment
As A Service
• Extended maintenance and warranty packages
• Connected services: Navigation and infotainment
• Vehicle upgrades via over the air (OTA)
• Usage-based insurance
• Smart payments
• Renting and sharing models, eHailing
• Fractional ownership
• Smart parking
• Integrated transportation modes
• Packaging with connected services and personalized content
• OTA updates, security, and Big Data analytics
• Infotainment OS, telematics platform
• HMI tooling services
• Autonomous software packages
• Cloud services
• Test equipment for automotive
• Tire as a service/Battery as a service
• Infotainment module as a service
• Accessory as a service – Aftermarket – lights and horn
• Car as a service – autonomous and traditional
As-a-Service Model Evolution in Automotive The future will evolve to include unbundling of components to form “as-a-service” businesses.
Mobility- and software-as-a-service will account for a majority of revenues.
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Source: Frost & Sullivan
Mobility-as-a-Service (MaaS) in Mexico TDF Card, Moovit, and ViaDF are key examples of integrated mobility solutions and a move
towards it in LATAM.
Bike
Sharing
Intercity Buses
Vehicle
Parking
Possible Future Opportunities
Car Rentals
MOOVIT
Mobility Journey
Planning App
Recharge of
TDF card
Integrated Mobility Option in
Sao Paulo, Brazil
Mobility Market: MaaS, LATAM, 2016
Metro
Subway
Car Sharing
Conceirge
Services
Micro Mobility
Urban Train
Mobility
Budgetss BRT
Connection with
E-HAILING (UBER)
Information of BIKE
SHARING (Ecobici)
Sin
gle
Paym
ent
Pla
tform
B
2C
and B
2B
Mobili
ty
at
the C
ity L
eve
l
Tren Ligero
Metro CDMX
Metrobus
Ecobici Bike Sharing
Current Services
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Thank you!
Q&A
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