2015 drgymcab ehavior
Post on 14-Aug-2015
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It’s a bird, it’s a plane…no it’s a donor!
Treat Behavior not Transactions!!
•It’s about the DONOR not YOU.
LYBUNT and SYBUNT doesn’t CUT it!
Reports you need to have:1. Giving Pyramid Report2. Consecutive Donor Report3. First-Time Donor Report4. Donor Retention Report5. Donor Giving Channel Report6. Lapsed Donor Reacquire Report7. Donor Increase Report
Decision Time
WE NEED: More Imaginative Communications
All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and inspire
FIRST IMPRESSIONS
LUST
Report Impact
Anniversaries
DIGITAL DONORS
Reinforce Behavior
THANK YOU!
• Lynne M. Wester• @donorguru• Connect with me! • www.donorrelationsguru.com• lynne@donorrelationsguru.com
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