2013: this year in social by anchor media

COMPILED BY ANCHOR MEDIA

SNAPCHAT

FOURSQUARE*

PINTEREST

INSTAGRAM

LINKEDIN

TWITTER

YOUTUBE

FACEBOOK1.19 BILLION

1 BILLION

500 MILLION

259 MILLION

150 MILLION

70 MILLION

40 MILLION

26 MILLION *MEASURED BY MONTHLY

ACTIVE USERS.

SOCIAL STANDINGS

SOCIAL STATS

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Graph Search was rolled out as a preview for some US-based users. The new search feature was available to all Facebook users by July.

Twitter bought Vine, a mobile service that lets you capture and share six-second looping videos. The acquisition allowed Twitter users to include embedded Vine videos in their tweets.

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Facebook began enforcing a “20 Percent Text Rule” for cover and promotional images in February. Images in ads and sponsored stories may not include more than 20% text in the image; this includes logos.

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Pinterest added Web Analytics on March 12 for verified Pinterest pages in March. The analytics allow website owners to gain insight into how people interact with pins that originate from their sites.

Just a week later, Pinterest revamped their site on March 18. The redesign included a cleaner and simpler look and new discovery features, such as “Pins from the same source” and “People who pinned this also pinned.”

YouTube announced that it reached more than 1 billion unique users every month. This number is roughly equivalent to ten Super Bowl audiences.

Google+ announced a new application sign-in feature. This feature allowed app and website developers to allow their users to sign in using Google+, creating a more seamless online experience.

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LinkedIn purchased news reader app

Pulse for $90 million in April.

Facebook launched a new timeline. The new design gave apps more space and allowed users to the order apps in the Collections Manager.

+ +

LinkedIn introduced new LinkedIn Contacts in April, which allowed users to sync contacts from their email, contacts, and calendar together.

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In order to improve account security, LinkedIn added two-step verification to their login process in May.

Pinterest introduced Rich Pins in May. These pins show more detailed information for products, recipes, movies, articles, and places.

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Instagram added video capability in June to

compete with the Twitter-owned Vine.

Facebook added hashtags for status updates, descriptions and comments in June.

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Facebook introduced embedded posts in July, allowing users to click on a link in whatever they publish, get a code, and embed that content elsewhere on the web–just like you can already do with YouTube, Twitter, Vine and Instagram.

LinkedIn introduced new company page analytics in July.

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Twitter updated its site and mobile apps, adding Twitter Conversations, in August.

Facebook changed their Pages Terms, allowing business and organization pages to run contests directly on their timelines.

LinkedIn launched University Pages in August, which allows students to get campus updates, learn about alumni, and connect with alumni

who have similar interests or career paths.

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In September, Twitter began including photos in embedded Tweets.

Google linked Google+ Sign-In with their Authorship Program. The integration meant that if you link your WordPress account with Google, your

articles will automatically be linked to your Google+ profile too.

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Pinterest began testing Promoted Pins on users’ feeds in October. The feature is still in an experimental phase.

Instagram also launched

Sponsored Images in the

photo stream in October.

LinkedIn introduced Intro, which integrated LinkedIn profiles with the iPhone Mail app.

Snapchat launched Stories in October, allowing users to combine snaps into a longer

photo/video message to share with all their friends.

Twitter introduced Twitter Cards in October.

Facebook launched Custom Audiences, a new retargeting alternative to FBX.

Google made improvements to Hangouts, including full-screen capability on mobile

devices.

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Twitter finally went public in November, setting its

initial IPO pricing at $26. The share price opened at

$45.10, however, due to strong investor demand.

YouTube hosted its first-ever YouTube Music Awards hosted by Jason Schwartzman and Reggie Watts. The show was streamed exclusively on YouTube.

LinkedIn introduced Showcase

Pages. These pages allow

companies to highlight different

aspects of their brand

and build an online

community.

YouTube merged their interactive features with Google+. This change allowed comments to be sorted by people you care about first, plus is meant to discourage trolls with comments coming from your Google+ account.

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Instagram introduced Instagram Direct, offering users the ability to send private pictures in a similar fashion to Snapchat.

Facebook began rolling out a Donate Now button for nonprofit organizations.

Facebook changed their news feed algorithm in

December, creating a decline in pages’

organic reach.

Google+ began testing +Post ads in the form of

promoted posts.

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INDEXhttps://www.facebook.com/about/graphsearch https://blog.twitter.com/2013/vine-a-new-way-to-share-videohttp://googleplusplatform.blogspot.com/2013/02/google-plus-sign-in.htmlhttp://en.wikipedia.org/wiki/Timeline_of_Facebook-cite_note-39 http://blog.pinterest.com/post/45669182372/our-new-look-more-ways-to-discover-what-you-lovehttp://blog.pinterest.com/post/45179268152/introducing-pinterest-web-analyticshttp://youtube-global.blogspot.com/search?updated-max=2013-04-11T06:00:00-07:00&max-results=7&start=42&by-date=false http://blog.linkedin.com/2013/04/25/introducing-the-new-linkedin-contacts-a-smarter-way-to-stay-in-touch-slideshow/http://www.theverge.com/2013/4/11/4214206/linkedin-buys-news-reader-pulse-for-a-reported-90-million http://blog.linkedin.com/2013/05/31/protecting-your-linkedin-account-with-two-step-verification/ http://blog.instagram.com/post/53448889009/video-on-instagram http://blog.linkedin.com/2013/07/31/introducing-new-linkedin-company-page-analytics/https://newsroom.fb.com/News/681/Introducing-Embedded-Posts https://blog.twitter.com/2013/keep-up-with-conversations-on-twitterhttp://www.socialmediaexaminer.com/new-facebook-contest-and-promotion-rules/http://blog.linkedin.com/2013/08/19/introducing-linkedin-university-pages/ https://blog.twitter.com/2013/rich-photo-experience-now-in-embedded-tweets-3http://blog.instagram.com/post/64973363225/adsoninstagram http://blog.snapchat.comhttp://www.businessinsider.com/snapchat-lawsuit-settlement-talks-2013-12 http://socialmediatoday.com/nowsourcing/2025346/top-social-media-stats-2013-infographichttp://www.insidefacebook.com/2013/12/05/facebook-pages-may-see-organic-reach-decline/ https://www.facebook.com/business/news/What-Increased-Content-Sharing-Means-for-Businesses http://techcrunch.com/2013/12/09/google-starts-testing-paid-post-ads-for-google-content-with-launch-partners-toyota-and-cadbury/ http://googleblog.blogspot.com/2013/10/google-hangouts-and-photos-save-some.htmlhttp://googleplusplatform.blogspot.com/2013/09/google-attribution-and-embedded-posts.html http://blog.linkedin.com/2013/10/23/announcing-linkedin-intro/ http://blog.linkedin.com/2013/07/31/introducing-new-linkedin-company-page-analytics/ http://blog.linkedin.com/2013/11/19/announcing-linkedin-showcase-pages/ http://youtube-global.blogspot.com/search?updated-max=2013-11-08T09:00:00-08:00&max-results=7