2013 global service jam - speak aloud
Post on 10-Jul-2015
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SPEAKALOUD!
SNEHA / YINA / JAMIE
THE PITCH
WHAT DO WE DO?
PROCESS
PROCESS prototypes & brainstorming
PROCESS user research
PROCESS user research
PROCESS prototyping
PROCESS prototyping
PROCESS user research
- Woman who loved the T- Woman who wasn’t local but disliked over-crowding during rush-hour- Several people wanted after-hours service- Safety a priority
PROCESS user research
“IT’S REALLY PATHETIC THAT THE CITY OF BOSTON CLOSES ITS TRANSIT BEFORE IT CLOSES ITS BARS .. REALLY, HOW MANY DRUNK DRIVING ACCIDENTS, MUST THERE BE?”
PROCESS work work work!
DESIGN
DESIGN service
SPEAK ALOUD
PRE SERVICE PERIOD
SPEAK ALOUD
SERVICE PERIOD
SERVICE PERIOD
SPEAK ALOUD
SPEAK ALOUD SPEAK ALOUDTHANKS!!
SPEAK ALOUDTHANKS!!
DESIGN branding
DESIGN branding
SPEAK ALOUD!
HOW’STHE RIDE?
DESIGN branding
SPEAKALOUD!
DESIGN branding
DESIGN branding
/
DESIGN branding
SPEAK ALOUD!
MBTA
67%13%20%M
ON
EY
TIME
OTH
ER
SAFETY
CLEAN
PEOPLE WANTAFTER-HOURSSERVICE
PEOPLE WANTLESS CROWDINGFOR RUSH-HOUR
PEOPLE WANT ANAPP FOR REAL-TIMESERVICE
f
/www.speakaloud.com
THE STORY
THANK YOU!
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