2012 fundraising skills brochurev1
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Bril l iant Bid Writing - November 1 8th 201 3
Looking Beyond Trusts and Foundations- December 2nd 201 3
Making the Ask - Presentation Skil ls forFundraisers - November 26th, 201 3
Cutting Edge Marketing on a Cut PriceBudget - December 9th 201 3
Call us to book01 91 21 3 1 447
FundraisingSkillsProgramme
www.markbutcherassociates.co.uk
From £84 per person perday. Book now for 15%Early Bird Discount!
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ContentsAbout The Fundraising Skil ls Programme Page 2
FUNDRAISING SKILLS TRAINING
Bril l iant Bid Writing Page 3
Making The 'Ask' - Presentation Skil ls For Fundraisers Page 4
Looking Beyond Trusts and Foundations Page 5
Cutting Edge Marketing on a Cut Price Budget Page 6
Why Choose MBA? Page 7
ADMINISTRATION
Booking Form Page 8
Terms and Conditions Page 9
Book 28 days ormore beforethe date ofyour chosen courseto receive a 15% 'early bird'discount!
About the FundraisingSkills Programme
At Mark Butcher Associates we think that there are three essential
elements that successful non profit organisations have in common.
These are a clear business model, great people and (last but not least)
the money. We're sure you've got the first two, otherwise you wouldn't
have got this far - but how many people in the non profit sector studied
'fundraising' at university? How many managers or project leaders in the
VCS were primari ly attracted by the fundraising challenges, as opposed
to meeting cl ient need? Our experience suggests 'not many' - and that's
where the Fundraising Skills Programme comes in. We would l ike to
give you a toolkit designed to boost your abil ity to bring more money in,
find additional income streams, and hit chal lenging financial targets. In
the past 23 years we have worked with and trained non-profits to
fundraise in 1 2 countries, created winning fundraising strategies aimed at
raising just a few tens of thousands of pounds through to those with a
£1 0 mil l ion target, and written successful bids for organisations involved
in the arts, sport, social welfare, youth work, homelessness and health
issues. Let us share our experience and expertise with you.
About mbaYour trainer, Mark Butcher, has been a fundraiser for over 25 years. He
has:
• Delivering fundraising training to hundreds of non - profit
organisations throughout Europe.
• Worked as Co - Director of the National Arts Fundraising School
between 1 997 and 1 999
• Acted as a fundraising consultant for many organisations
including The Percy Hedley School, Lawnmowers Independent
Theatre and Sight Service
• Delivered extensive fundraising training programmes for the
Northern Rock Foundation, The Directory of Social Change, the
King Baudouin Foundation and Cumbria Youth All iance
• Been a bid writer for Age UK, Action on Pre Eclampsia, The
Customs House Theatre and Shelter
• Spoken at many regional and national conferences on
fundraising and marketing issues
• Designed fundraising e-learning programmes for the National
Association of Hospice Fundraisers
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Brilliant Bid Writing
Aims and outcomes
I t has never been harder to raise money from
charitable trusts - but that money is sti l l very much
available! Discover how to research trusts, overcome
barriers, plan for future trends and write bri l l iant
proposals for funding.
Who should attend?
Anyone that needs to raise more money from
charitable trusts, to gain an edge on the competition
for l imited funding and write powerful and successful
bids.
Content
• How charitable trustees think and act
• Overcoming 3 key barriers to success
• Finding more trusts - going beyond the 'usual
suspects'
• The proposal: what to put in, what to leave
out, and how it should be structured
• Communicating your passion in your
writing - getting trustees 'on-side'
• Stunning 'Need' Statements
• Using 'leverage' in your budget
When, where and how much?
Newcastle upon Tyne, Monday, November 1 8th,
201 3. From £84 per place.
Early bird deadline: 21 st October 201 3
FundraisingSkills
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"I thought the session was reallybrilliant. I came away motivated andentertained."
Sheena HunterHead of FundraisingAge Scotland
Book 28 days ormore beforethe date ofyour chosen courseto receive a 15% 'early bird'discount!
Making the ask -Presentation Skills forFundraisers
Aims and outcomes
Studies have shown that an effective presentation can
increase the amount a donor wil l give by 25%, increase
volunteer recruitment by more than a third and improve the
impact of your message by a factor of 6. Further, when you
deliver a great presentation, people see you as more
professional, credible, interesting and prepared! We wil l
examine what it takes to deliver a really great presentation
and give you a chance to try out the techniques.
Who should attend?
Anyone who wants to present their message more
confidently and effectively, raise more money and resources
for their cause or simply improve their personal impact and
the way they are perceived by colleagues, employers,
customers, cl ients or donors.
Content
• How to prepare
• Developing audience rapport
• Stand sti l l and exude confidence
• Building trust with key getures
• Dealing with tough questions - the 'neutral position'
and other techniques
• Communicate your passion with 'structured
animation'
• Avoiding 'non verbal leakage'
• How to design a great powerpoint presentation
• How to use a fl ip chart l ike a pro
• How to structure your presentation for maximum
impact
• Dealing with nerves
• Getting out of trouble
When, where and how much?
Newcastle upon Tyne, Tuesday, November 26th, 201 3. From
£84 per place.
Early bird deadline: 29th October 201 3
FundraisingSkills
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"Really excellent course!Great opportunity to practiceand feel more confident"
Hannah Stapley, Barnardos
Looking BeyondTrusts &Foundations
Aims and outcomes
Although trusts and foundations continue to play a
major role in the funding of many non-profit
organisations, no one can deny that the market
place is becoming more difficult. Trusts are under
greater pressure than ever before, they turn down
a greater proportion of applications than has
historical ly been the case and they are imposing
more conditions on those grants that they do give
out. Some sector analysts are beginning to
conclude that the 'writing is on the wall ' - and that it
is time to begin to plan for a future time without
trusts.
This course is designed to help organisations find
an alternative strategy, one that wil l succeed, so
that their work wil l continue beyond that point in the
future when charitable trusts turn off the tap.
When, where and how much?
Newcastle upon Tyne, Monday,
December 2nd, 201 3. From £84 per
place.
Early bird deadline: 4th
November 201 3
FundraisingSkills
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Who should attend?
This course is for anyone who feels that their
organisation is too rel iant on grant support
from charitable trusts, who sees their grant
income declining as a return on time invested
and for those who want to consider how to
widen their funding options. I t wil l focus on
four key areas: 1 ) Positioning your project to
continue to receive grant support (al l is not
lost!); 2) Raising support from the business
sector; 3) Setting up a community fundraising
operation: 4) Earning money.
Content
• The future of grant giving
• Strategic overview of options
• Trends in corporate giving
• How to unlock resources from the
business community
• Getting started in community
fundraising
• Running events
• Using social media to support your
fundraising
• Marketing and branding your cause
• Identifying what you have to sell
• Identifying your marketplace
• Getting 'products' to market
"I'm buzzing with fundraisingideas for growing CDEC's work,after an inspirational workshop -Thanks Mark!"
Katie Carr, Director, CumbriaDevelopment Education Centre
Cutting EdgeMarketing on a CutPrice Budget
Aims and outcomes
Sell your organisation, focus your marketing outcomes,
produce bri l l iant promotional material and powerful copy
– and pull it al l together into a winning strategy
Who should attend?
Managers, project leaders and trustees who need to
communicate their message effectively, stand out from
the crowd and build support for their work.
Content
• What is marketing?
• Creating a Marketing Strategy
• Marketing goals
• Getting the message across with impact
• Using social media for maximum effect
• Writing effective copy
• Developing a customer focus
• Understanding your competitors
• Working out your Unique Sell ing Propositions
When, where and how much?
Newcastle upon Tyne, Monday, December 9th, 201 3.
From £84 per place.
Early bird deadline: 11 th November 201 3
FundraisingSkills
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"Thankyou for your session Mark.The feedback was excellent withmany delegates saying howthoroughly they had enjoyed theday!"
Marina Doku, In House Trainingand Events Coordinator, Directoryof Social Change
Why choose MBAfor your trainingneeds?A 23 Year Track Record
We've worked with hundreds of organisations over the
best part of a quarter of a century, including a host of
household names, such as The National Trust,The
Northern Rock Foundation, Barnardos, Age U.K, Oxford
University Development Office, Mencap, Mind, Relate,
ReThink, Scope and Shelter. In addition, we've delivered
training, mentoring or consultancy to a very wide range of
organisations, from the smallest volunteer led tenants
groups and community centres to international
foundations, NHS Trusts, local authorities and National
Infrastructure bodies across the U.K.
An unrivalled reputation
We take pride in the quality of the training we deliver.
We're unhappy if the course evaluations ever say 'good',
instead of 'very good' or 'excellent'. Although such
occurances are rare, when they happen we drop
everything to fix the issue.
Money back guarantee!
We think you wil l find this training to be worth much
more to you than the cost. This small investment wil l
hugely improve your skil ls and you'l l recoup much more
than you pay out. I f not we wil l happily refund your
money. Really. No quibbles. But we're not worried.
None of our many thousands of customers has ever
asked for their money back!
Refreshments and lunch included
Tea and coffee served throughout the day. Buffet lunch.
Great venue
Our venue is Trinity Church, Gosforth High Street,
Newcastle upon Tyne. I t is ful ly accessible, vibrant,
friendly and modern. There are parking facil ities and it is
both close to South Gosforth Metro and lies on major bus
routes out of Newcastle City Centre.
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"I wanted to email you to let youknow how much the participantsenjoyed your day with us lastThursday. You drew the largestnumber of people we‛ve ever had."
Graham Richards, ConferenceOrganiser, National Association ofHospice Fundraisers
Calculate your course fee by
selecting from the table to the
left. The fee you pay is based
on your organisation's
turnover. The deadline for
early bird bookings is 28 days
before the course date
Prices
TURNOVER FULL RATE EARLY BIRD
< £500K £99.00 £84.00
£501 K - £999K £1 29.00 £1 09.00
> £1 000K £1 49.00 £1 26.00
How to book
Fil l in the form below and post it to: Bookings, MBA, 4 Mayfield Road, Gosforth, Newcastle upon Tyne, NE3
4HE. Or phone us on: 01 91 21 3 1 447. Or email: enquiries@markbutcherassociates.co.uk
Booking form
Delegate name (s)
Main contact name
Job title
Organisation
Phone
Email Address
Postcode
COURSE(S) DATE(S) DELEGATE NAME(S) SPECIAL NEEDS? FEE PAYABLE
NB: If you send a total of 5 delegates (across any number of courses) we wil l give you one extra place free!
Delegate signature . . . . . . . . . . . . . . . . . . . . Date . . . . . . . . . . . . . . . . . . .
I enclose a cheque for . . . . . . . . . . . . . . . . . . .
I have read and understood the terms and conditions on the next page of this brochure
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BookingForm
Payment
Payment must be made in ful l no later than 1 4 working days prior to the start of the course. We reserve the
right to reallocate the course place to another delegate if fees are not paid on time.
Cancellation
Cancellations must be made in writing or via email . Telephone cancellations cannot be accepted. I f you wish
to cancel a booking, the fol lowing charges apply.
1 6 to 20 working days prior to the event: 25% of the course fee.
11 to 1 5 working days prior to the event: 50% of the course fee.
1 0 or less working days prior to the event: 1 00% of the course fee. Non attendance on the day: 1 00% of the
course fee
If you cannot attend on the day you can send another delegate in your place – just let us know in advance.
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Contact us
Mark Butcher Associates Ltd
Registered Office, 4, Mayfield Road, Gosforth, Newcastle upon Tyne, NE3 4HE
Web: www.markbutcherassociates.co.uk
Email : enquiries@markbutcherassociates.co.uk
Phone: 01 91 21 3 1 447
Termsand
conditions
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