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Messaging Brief Document
2012 AMD Radeon™ HD 7700 Series Graphics
AMD Confidential–NDA Required
April 2012
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 2
Utilization Whether you’re
a member of an AMD regional marketing team,
an AMD OEM marketing professional
an AMD AIB partner, or
A marketing and/or sales professional who develops materials to promote AMD graphics processors, this brief will help you better convey to
audiences the benefits of AMD Radeon™ HD 7700 Series graphics.
Within these pages, you’ll find brand guidelines, including proper nomenclature, as well as an approved messaging framework you may use to
convey or contrast appropriate product features and benefits. Regions are encouraged to translate the templates into the local language
Follow these guidelines to help create your own brand ideas and executions, and help ensure that your messaging remains clear and consistent —
regardless of your market and/or region.
NOTE: This document contains product descriptions, features and performance results for graphics cards based on AMD’s standard
reference design for AMD Radeon™ HD 7700 Series GPUs.
If you manufacture, sell, market or distribute implementations which vary from the above description and as a result do not meet and/or support the
performance, technologies and/or features described in this document, you agree to disclose any such limitations to your customers and/or end
users. You acknowledge and agree that AMD shall not be responsible for any loss or damage of any kind related in any way to either: (i) such
disclosure; or (ii) your failure to make such disclosure.
NDA/Embargo Lift: Please refer to AMD Radeon™ HD 7700 Series Graphics Launch Guidelines for details.
The contents of this document are the property and confidential information of Advanced Micro Devices, Inc., and are subject to the terms of your
non-disclosure agreement with AMD. If, for any reason, you do not have a non-disclosure agreement with AMD, you agree to protect the contents of
this document by using the same degree of care, but no less than a reasonable degree of care, to prevent the unauthorized use, dissemination, or
disclosure of it as you use to protect your own confidential information. If you do not agree to these terms, please do not access or read this
document, and return the document to AMD.
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 3
Contents
How to Use This Document
The AMD Radeon™ HD 7700, HD 7800 and HD 7900 Series Graphics
Consumer Value Proposition
Message Pillars
AMD Radeon™ HD 7700 Series Graphics Pillar Messaging
Secondary Messages and Support Points
AMD Radeon™ HD 7700 Series Graphics Specifications
Product Family Branding
Product Guidelines
Features, Functions, and Benefits
Trademark and Legal Text
Disclaimers
Trademark & Legal Text
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 4
AMD Product Positioning and Value Proposition
On the following pages you will find the promotional messaging resources needed to market AMD Radeon™ HD 7700 Series graphics. These messaging blocks can be used as provided or as a first step in creating customized messages specific to
your needs.
AMD Radeon™ HD 7000 Series GPUs1 Family Value Prop & Pillars EXCLUSIVELY for AMD Radeon™ HD 7700, HD 7800, HD 7900 Series Graphics
Engineered to be the world’s most advanced graphics cards, AMD Radeon™ HD 7700, HD 7800 and 7900 Series GPUs feature the
award-winning GCN Architecture for spectacular performance and efficiency. Equipped with the latest technologies, such as PCI
Express® 3.0 and the incredibly efficient AMD ZeroCore Power technology, gamers should never settle for anything less.4,7
Family Tagline: ―Never Settle.‖
Perfected: Step up to the world’s most advanced graphics with the GCN Architecture, an award-winning 28nm chip engineered to
enable an exceptional DirectX® 11 experience, today and tomorrow. Expanded: It’s time to broaden your horizons. Tap into the full potential of your GPU by gaming on more than three displays with
AMD Eyefinity technology “2.0”.2
Unrivalled: The future of computing is here. Get more than unbelievably beautiful HD video with AMD App Acceleration, get
unprecedented performance in everything from browsers to video editors.3
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 5
AMD Radeon™ HD 7000 Series GPUs1: Family Pillar Copy (Long Form) EXCLUSIVELY for AMD Radeon™ HD 7700, HD 7800, HD 7900 Series Graphics
Key Messages
and Support
Points
Use the grid below to obtain segmented audience messages for integration into a variety of printed and/or electronic
marketing material for AMD Radeon™ HD 7700, HD 7800, HD 7900 Series GPUs.
AMD Eyefinity Technology “2.0” GCN Architecture AMD App Acceleration
Expanded Perfected Unrivalled
It’s time to broaden your horizons. Tap into the full potential of your
GPU by gaming on up to 6 displays with AMD Eyefinity technology.2
AMD Eyefinity technology is here to deliver the unfair advantage you
deserve. With new modes and features, like 5x1 landscape, AMD
HD3D technology and universal bezel compensation, the world’s best multi-
display gaming technology just got better.2
Please see GPU-specific messaging
in the next section
Step up to the world’s most advanced graphics with the GCN
Architecture, an award-winning 28nm chip engineered to enable an
exceptional DirectX® 11 experience, today and tomorrow.
Built to perform as the world’s most advanced graphics, the GCN
Architecture is the industry’s first 28nm GPU design. Packed with unprecedented
technologies, such as PCI Express 3.0 and the ultra-efficient AMD ZeroCore Power technology, this is the hardware
that gamers deserve.4,7
AMD Radeon™ HD 7000 Series GPUs are powered by the award-winning GCN Architecture, a 28nm chip designed to provide next-generation features and performance for all your favorite games and applications.1
The performance you need, the technology
The future of computing is here.
Get more than unbelievably
beautiful HD video with AMD App
Acceleration, get unprecedented
performance in everything from
browsers to video editors.2
With advanced video features like color
correction, image sharpening and noise
removal, AMD App Acceleration sets the
bar for beautiful movies. And when it’s
time to multi-task, the optimized GCN
Architecture is more than ready to
make quick work of everyday
applications.3
AMD HD Media Accelerator provides optimized playback and quality that can enhance colors, reduce noise and sharpen the picture in your favorite movies and
videos.3
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 6
you deserve: the AMD Radeon™ HD 7000 Series GPUs offer full support for DirectX® 11 with the revolutionary 28nm GCN
Architecture—your games and apps have never had it this good.1
Raise the settings, increase your resolution, and annihilate your competition. Experience the latest DirectX® 11 games as they were
intended on the revolutionary AMD Radeon™ HD 7000 Series, based on the stunning 28nm GCN Architecture.1
Designed for DirectX® 11, the radically new
GCN Architecture in AMD Radeon™ HD 7000 Series GPUs was built to power the next
generation of games and applications.1
High def? No problem. AMD Radeon™ HD 7000 Series GPUs were engineered to give you stunning detail with excellent performance in the hottest DirectX® 11 games.
For additional messaging, please refer to the Microsoft DirectX® 11 technology messaging brief:
PID# 49099A on http://adam.amd.com
With AMD App Acceleration, use the raw power of an AMD Radeon™ HD 7000 Series GPU to accelerate your web browser, office
applications, and more. Offload your tasks from your CPU to your GPU. Do more and do it faster.3
Experience superior video encoding
performance in some of today’s best video
editors thanks to AMD App Acceleration and an AMD Radeon™ HD 7000 Series GPU.2,8
AMD App Acceleration uses the compute power of your AMD Radeon™ HD 7000 Series GPU to accelerate everything from streaming HD video, to watching 3D Blu-ray.
It has been designed to enable that ―theater
quality‖ experience with your favorite content.3,5
AMD App Acceleration uses the power of your AMD Radeon™ HD 7000 Series GPU to power today’s most popular applications. From web browsers and video editing, to productivity and office applications, AMD App
Acceleration is designed to allow you to do more, faster.3
For additional messaging, please refer to the AMD App
Acceleration messaging brief: PID# 49097A on
http://adam.amd.com
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 7
AMD Radeon™ HD 7770 GHz Edition-Specific Positioning and Copy
SHORT: The world’s most advanced graphics. For everyone.
LONG: Based on the award-winning GCN Architecture, AMD Radeon™ HD 7700 Series GPUs are built to destroy with the
industry’s very first 28nm GPU design. Packed with incredible features, such as PCI Express® 3.0, the ultra-efficient AMD
ZeroCore Power technology or gaming at resolutions beyond 5760x1080 with AMD Eyefinity technology, these are the world’s
most advanced graphics. For everyone.1,4,7
AMD Eyefinity technology “2.0” GCN Architecture AMD App Acceleration
Expand your desktop across up to six monitors with AMD Eyefinity multi-display technology.2
Intelligently manage your workspace with an extremely flexible solution that allows you to see more of your games
and multitask more efficiently.2
AMD Eyefinity technology gives you the flexibility to add more displays as you need them in a seamless, easy to install
package – all on a single GPU.2
Multi-monitor gaming in stereo 3D
doesn’t have to be complicated. Get an incredibly immersive experience with easy setup thanks to AMD Eyefinity and AMD HD3D technologies.2,5
Expand your desktop workspace. With AMD Eyefinity technology you can add
up to 6 displays help you enjoy games, movies and the web—all at the same time.2
AMD Eyefinity technology doesn’t need identical monitors thanks to universal bezel compensation. With AMD Catalyst™ drivers, simple configuration
is just a few clicks away.2
For additional messaging, please refer to the AMD Eyefinity technology messaging brief:
PID# 49096A on http://adam.amd.com
NOTE: Messaging referencing a
1GHz clockspeed may not be used
in your material if your product’s
engine clock falls below this
threshold. SKUs >1GHz must
modify this messaging to match the
shipping engine clock.
The gigahertz barrier has been broken.
Armed with a stunning 1GHz GPU based
on the revolutionary GCN Architecture,
the AMD Radeon™ HD 7770 GHz Edition
is quite simply engineered to annihilate.
Clocked to a blistering 1GHz, the AMD
Radeon™ HD 7770 GHz Edition GPU
offers more than some of the world’s
most advanced graphics: it offers the
incredible performance every gamer
deserves.
Use family AMD App Acceleration
messaging in the family
messaging section.
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 8
AMD Radeon™ HD 7750-Specific Positioning and Copy
SHORT: The world’s most advanced graphics. For everyone.
LONG: Based on the award-winning GCN Architecture, AMD Radeon™ HD 7700 Series GPUs are built to destroy with the
industry’s very first 28nm GPU design. Packed with incredible features, such as PCI Express® 3.0, the ultra-efficient AMD
ZeroCore Power technology or gaming at resolutions beyond 5760x1080 with AMD Eyefinity technology, these are the world’s
most advanced graphics. For everyone.1,4,7
AMD Eyefinity technology “2.0” GCN Architecture AMD App Acceleration
Expand your desktop across up to six monitors with AMD Eyefinity multi-display technology.2
Intelligently manage your workspace with an extremely flexible solution that allows you to see more of your games and multitask more efficiently.2
AMD Eyefinity technology gives you the flexibility to add more displays as you
need them in a seamless, easy to install package – all on a single GPU.2
Multi-monitor gaming in stereo 3D doesn’t have to be complicated. Get an incredibly immersive experience with easy setup thanks to AMD Eyefinity and AMD HD3D technologies.2,5
Expand your desktop workspace. With AMD Eyefinity technology you can add up to 6 displays help you enjoy games, movies and the web—all at the same
time.2
AMD Eyefinity technology doesn’t need
identical monitors thanks to universal bezel compensation. With AMD Catalyst™ drivers, simple configuration is just a few clicks away.2
For additional messaging, please refer to the AMD Eyefinity technology messaging brief:
PID# 49096A on http://adam.amd.com
Excellent performance doesn’t have to
come on the back of a power supply
upgrade. Take home the enviably
efficient AMD Radeon™ HD 7750 GPU for
outstanding DirectX® 11 gaming on the
system you have today.
Efficiency. Flexibility. Performance. This
is the DNA of the AMD Radeon™ HD
7750—the world’s most advanced
graphics. For everyone.
Use family AMD App Acceleration
messaging in the family
messaging section.
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 9
Secondary Messages and Support Points
Secondary
Messages and
Support Points
On the following page you will find ―secondary‖ messaging to help market additional technology and/or features of
AMD Radeon™ Graphics cards. These messaging blocks can be used for integration into a variety of printed and/or
electronic marketing materials.
Secondary Message 1
AMD HD3D technology
Play your favorite games in full stereo 3D, and get incredibly rich and interactive gameplay with AMD HD3D technology.5
Now featuring DisplayPort 1.2 and HDMI® (with 3D), the AMD Radeon™ HD 7700 Series is more than ready for lightning-fast stereo 3D
gaming in stunning HD quality.5
Watch your 3D Blu-Ray movies in vivid color and rich detail using AMD HD3D technology.5
Enjoy beautiful stereo 3D content on a wide variety 3D HDTVs, 3D projectors and 3D monitors thanks to AMD HD3D technology.5
Convert your 2D photos and videos to 3D using the award-winning AMD HD3D technology to enhance your playback experience.5 For more information on this technology please reference our AMD HD3D Technology Messaging Brief: Product ID (PID): 49098A
Secondary Message 2
AMD CrossFire™ technology You deserve to play the world’s most demanding games at the highest resolutions and maximum detail settings. AMD CrossFire™ can help you
get there with performance that’s up to 2x faster than a single GPU.6,8
PCI Express 3.0 is here, and the AMD Radeon™ HD 7700 Series is ready. Get superior performance with multi-GPU configurations thanks to
unprecedented bandwidth and AMD CrossFire™ technology.6,7
Never settle for medium. Crank the settings and experience your favorite games in uncompromising detail with AMD CrossFire™ technology.6
Get advanced AMD CrossFire™ support for the latest games with AMD Catalyst™ Software Suite Application Profiles.6
With outstanding performance scaling, a system equipped with AMD CrossFire™ technology system keeps you fragging while everyone else is
reaching for an upgrade.6
For additional messaging, please refer to the AMD CrossFire™ technology brand brief under PID# 49227A on http://adam.amd.com
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 10
Secondary Message 3
Power Technologies
AMD PowerPlay™ technology delivers high performance when needed and conserves power when the demand on the graphics processor is
low.4
AMD PowerTune technology enables intelligent power monitoring in the AMD Radeon™ HD 7700 Series GPUs to enable higher clock speeds and
better performance in your favorite games.4
AMD ZeroCore Power technology allows your AMD Radeon™ GPU to consume virtually no power when in idle state. It even shuts down
additional GPUs in AMD CrossFire™ technology mode to consume less when they’re not in use.4
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 11
Detailed Features Listing
AMD Radeon™ HD 7770 GHz Edition Feature Summary
1000MHz Engine Clock
1GB GDDR5 Memory 1125MHz Memory Clock (4.5 Gbps GDDR5) 72GB/s memory bandwidth (maximum) 1.28 TFLOPS Single Precision compute power GCN Architecture
o 10 Compute Units (640 Stream Processors) o 40 Texture Units
o 64 Z/Stencil ROP Units o 16 Color ROP Units o 9th generation programmable hardware tessellation units o Dual Asynchronous Compute Engines (ACE)
128-bit GDDR5 memory interface PCI Express 3.0 x16 bus interface
DirectX® 11-capable graphics OpenGL 4.2 support Partially Resident Textures (PRT)
o Ultra-high resolution texture streaming technology Image quality enhancement technology
o Up to 24x multi-sample and super-sample anti-aliasing
o Adaptive anti-aliasing
o Morphological Anti-Aliasing (MLAA) o Enhanced Quality Anti-Aliasing (EQAA) o 16x angle independent anisotropic texture filtering
AMD Eyefinity multi-display technology2 o Up to 6 displays supported o Independent resolutions, refresh rates, color controls, and video overlays o Display grouping
Combine multiple displays to behave like a single large display o Discrete Digital Multi-Point Audio (DDMA)
AMD App Acceleration3 o Supports OpenCL™ 1.2, DirectCompute 11 & Microsoft C++ AMP o Double Precision Floating Point
o AMD HD Media Accelerator
Unified Video Decoder (UVD) H.264 VC-1 MPEG-2 (SD & HD) MVC (Blu-ray 3D) MPEG-4 Part 2 (DivX/Xvid) Adobe Flash
DXVA 1.0 & 2.0 support WMV HD
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 12
Video Codec Engine (VCE) Multi-stream hardware H.264 encoder Full-fixed mode: 1080p @ 60 FPS encoding Hybrid mode: Stream Processor-assisted encoding
Enhanced Video Quality features Advanced post-processing and scaling
o Deblocking o Denoising o Automatic deinterlacing o Mosquito noise reduction o Edge enhancement
o 3:2 pulldown detection Advanced video color correction
o Brighter whites processing (Blue Stretch) o Independent video gamma control o Flesh tone correction
o Color vibrance control
o Dynamic contrast o Dynamic video range control
AMD HD3D technology5 o Stereoscopic 3D display/glasses support o Blu-ray 3D support o Stereoscopic 3D gaming o 3rd party Stereoscopic 3D middleware software support
AMD CrossFire™ multi-GPU technology6 o Supports dual-GPU performance scaling
Cutting-edge integrated display support o DisplayPort 1.2
Max resolution: 4096x2160 per display Multi-Stream Transport 21.6 Gbps bandwidth
High bit-rate audio Quad HD/4k video support 1080p60 Stereoscopic 3D
o HDMI® (With 4K, 3D, x.v.Color™ and Deep Color) Max resolution: 4096x2160 1600p60 Stereoscopic 3D
Quad HD/4k video support o Dual-link DVI with HDCP
Max resolution: 2560x1600
o VGA Max resolution: 2048x1536
Integrated HD audio controller o Output protected high bit rate 7.1 channel surround sound over HDMI with no additional cables required
o Supports AC-3, AAC, Dolby TrueHD and DTS Master Audio formats AMD PowerPlay™ power management technology4
o Automatic power management with low power idle states AMD PowerTune technology4
o Intelligent TDP management technology o Dynamic clockspeed/performance enhancement for games
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 13
AMD ZeroCore Power technology4 o Ultra-low idle power when the connected display is in power saving mode o Efficient low power mode for desktop work o Secondary GPUs in an AMD CrossFire™ technology configuration power down when unneeded
AMD Catalyst™ graphics and HD video configuration software o Software support for Windows 7 and Windows Vista o AMD Catalyst™ Control Center - AMD Catalyst™ software application and user interface for setup, configuration, and accessing features of AMD
Radeon products. Unified Graphics display driver - AMD Catalyst™ software enabling other PC programs and devices to use advanced graphics, video, and features of AMD
Radeon™ products.
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 14
AMD Radeon™ HD 7750 Feature Summary
Up to 900MHz Engine Clock
1GB GDDR5 Memory 1125MHz Memory Clock (4.5 Gbps GDDR5)
72GB/s memory bandwidth (maximum) Up to 922 GFLOPS Single Precision compute power GCN Architecture
o 8 Compute Units (512 Stream Processors) o 32 Texture Units o 64 Z/Stencil ROP Units o 16 Color ROP Units
o 9th generation programmable hardware tessellation units o Dual Asynchronous Compute Engines (ACE)
128-bit GDDR5 memory interface
PCI Express 3.0 x16 bus interface DirectX® 11-capable graphics OpenGL 4.2 support Partially Resident Textures (PRT)
o Ultra-high resolution texture streaming technology Image quality enhancement technology
o Up to 24x multi-sample and super-sample anti-aliasing o Adaptive anti-aliasing o Morphological Anti-Aliasing (MLAA) o Enhanced Quality Anti-Aliasing (EQAA)
o 16x angle independent anisotropic texture filtering AMD Eyefinity multi-display technology2
o Up to 6 displays supported o Independent resolutions, refresh rates, color controls, and video overlays o Display grouping
Combine multiple displays to behave like a single large display o Discrete Digital Multi-Point Audio (DDMA)
AMD App Acceleration3 o Supports OpenCL™ 1.2, DirectCompute 11 & Microsoft C++ AMP o Double Precision Floating Point o AMD HD Media Accelerator
Unified Video Decoder (UVD) H.264 VC-1
MPEG-2 (SD & HD)
MVC (Blu-ray 3D) MPEG-4 Part 2 (DivX/Xvid) Adobe Flash DXVA 1.0 & 2.0 support WMV HD
Video Codec Engine (VCE) Multi-stream hardware H.264 encoder Full-fixed mode: 1080p @ 60 FPS encoding Hybrid mode: Stream Processor-assisted encoding
Enhanced Video Quality features
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 15
Advanced post-processing and scaling o Deblocking o Denoising o Automatic deinterlacing
o Mosquito noise reduction o Edge enhancement o 3:2 pulldown detection
Advanced video color correction o Brighter whites processing (Blue Stretch) o Independent video gamma control o Flesh tone correction
o Color vibrance control o Dynamic contrast o Dynamic video range control
AMD HD3D technology5 o Stereoscopic 3D display/glasses support
o Blu-ray 3D support
o Stereoscopic 3D gaming o 3rd party Stereoscopic 3D middleware software support
AMD CrossFire™ multi-GPU technology6 o Supports dual-GPU performance scaling
Cutting-edge integrated display support o DisplayPort 1.2
Max resolution: 4096x2160 per display
Multi-Stream Transport 21.6 Gbps bandwidth High bit-rate audio Quad HD/4k video support
1080p60 Stereoscopic 3D o HDMI® (With 4K, 3D, x.v.Color™ and Deep Color)
Max resolution: 4096x2160
1600p60 Stereoscopic 3D Quad HD/4k video support
o Dual-link DVI with HDCP Max resolution: 2560x1600
o VGA Max resolution: 2048x1536
Integrated HD audio controller o Output protected high bit rate 7.1 channel surround sound over HDMI with no additional cables required o Supports AC-3, AAC, Dolby TrueHD and DTS Master Audio formats
AMD PowerPlay™ power management technology4 o Automatic power management with low power idle states
AMD PowerTune technology4 o Intelligent TDP management technology
o Dynamic clockspeed/performance enhancement for games AMD ZeroCore Power technology4
o Ultra-low idle power when the connected display is in power saving mode o Efficient low power mode for desktop work o Secondary GPUs in an AMD CrossFire™ technology configuration power down when unneeded
AMD Catalyst™ graphics and HD video configuration software
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 16
o Software support for Windows 7 and Windows Vista o AMD Catalyst™ Control Center - AMD Catalyst™ software application and user interface for setup, configuration, and accessing features of AMD
Radeon products. o Unified Graphics display driver - AMD Catalyst™ software enabling other PC programs and devices to use advanced graphics, video, and features of
AMD Radeon™ products.
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 17
Product Family Branding
Code Name
Brand Name
AMD Radeon™ HD 7700 Series Graphics
Cape Verde XT
(All skus great than or equal to 1GHz GPU Clock ONLY)
AMD Radeon™ HD 7770 GHz Edition
Cape Verde Pro AMD Radeon™ HD 7750
Please note the naming scheme for the AMD Radeon™ HD 7700 Series graphics cards.
We do not use suffix modifiers e.g. XT, PRO, GT, and have moved to a numbering sequence that makes it easy for consumers to identify products and their general ranking of performance.
Typically, the highest performing product in a family has a ―‖70‖ in the number and the midrange uses ―‖50‖. If an entry level
part exists, it will have a ―‖30‖.
In order to better enable our customers to market and sell our products, we have developed a new format for product line
listings to call attention to key features that give our products a competitive advantage. This is to be used for any product listings, including e-tail, price lists and product catalogues.
AMD Radeon™ HD 7700 Series GPUs offer support for AMD Eyefinity technology, DirectX® 11 and AMD App Acceleration and we want to communicate and highlight these important advantages at every opportunity
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 18
AMD Radeon™ HD 7770 GHz Edition Line Listings
RECOMMENDED VERSION
Minimum Line Listing Extended Line Listing
AMD Radeon™ HD 7770 GHz Edition, 1GB GDDR5, DirectX® 11.1, GCN Architecture, AMD Eyefinity Technology, PCIe 3.0
AMD Radeon™ HD 7770 GHz Edition GCN Architecture
DirectX® 11.1 1GB GDDR5 RAM 10 Compute Units (640 Stream Processors) AMD Eyefinity technology (support for up to 6 displays)2 1x DL-DVI, 1x HDMI®, 2x mDP
AMD CrossFire™ technology (up to 2 GPUs) PCI Express 3.0 x16
Compatible with AMD and Intel Platforms
SHORT VERSION
Minimum Line Listing Extended Line Listing
AMD Radeon™ HD 7770 GHz Edition, 1GB GDDR5, GCN Architecture, PCIe 3.0
AMD Radeon™ HD 7770 GHz Edition GCN Architecture DirectX® 11.1
1GB GDDR5 RAM
10 Compute Units (640 Stream Processors) AMD Eyefinity technology (support for up to 6 displays)2 1x DL-DVI, 1x HDMI®, 1x DP AMD CrossFire™ technology (up to 2 GPUs) PCI Express 3.0 x16 Compatible with AMD and Intel® Platforms
The product descriptions, features and performance results are for graphics cards based on AMD’s standard reference design for the AMD Radeon™ HD 7970 Graphics with GDDR5 memory. If you manufacture, sell, market or distribute implementations which vary from the above description and as a result do not meet and/or support the performance, technologies and/or features described in this document, you agree to disclose any such limitations to your customers and/or end
users. You acknowledge and agree that AMD shall not be responsible for any loss or damage of any kind related in any way to either: (i) such disclosure; or (ii) your
failure to make such disclosure.
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 19
AMD Radeon™ HD 7750 Line Listings
RECOMMENDED VERSION
Minimum Line Listing Extended Line Listing
AMD Radeon™ HD 7750 graphics, 1GB GDDR5, DirectX® 11.1, GCN Architecture, AMD Eyefinity Technology, PCIe 3.0
AMD Radeon™ HD 7750 Graphics GCN Architecture
DirectX® 11.1 1GB GDDR5 RAM 8 Compute Units (512 Stream Processors) AMD Eyefinity technology (support for up to 6 displays)2 1x DL-DVI, 1x HDMI®, 2x mDP
AMD CrossFire™ technology (up to 2 GPUs) PCI Express 3.0 x16
Compatible with AMD and Intel Platforms
SHORT VERSION
Minimum Line Listing Extended Line Listing
AMD Radeon™ HD 7750 Graphics, 3GB GDDR5, GCN Architecture, PCIe 3.0
AMD Radeon™ HD 7750 Graphics GCN Architecture DirectX® 11.1
1GB GDDR5 RAM
8 Compute Units (512 Stream Processors) AMD Eyefinity technology (support for up to 6 displays)2 1x DL-DVI, 1x HDMI®, 1x DP AMD CrossFire™ technology (up to 2 GPUs) PCI Express 3.0 x16 Compatible with AMD and Intel® Platforms
The product descriptions, features and performance results are for graphics cards based on AMD’s standard reference design for the AMD Radeon™ HD 7970 Graphics with GDDR5 memory. If you manufacture, sell, market or distribute implementations which vary from the above description and as a result do not meet and/or support the performance, technologies and/or features described in this document, you agree to disclose any such limitations to your customers and/or end
users. You acknowledge and agree that AMD shall not be responsible for any loss or damage of any kind related in any way to either: (i) such disclosure; or (ii) your
failure to make such disclosure.
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 20
Feature-Function-Benefits Matrix
Feature Function End-user Benefit and/or Advantage
Microsoft DirectX® 11 Support
AMD Radeon™ HD 7000 Series, codename ―Southern Islands‖, GPUs fully support Microsoft DirectX® 11, with the following enhancements over earlier products: Faster Tessellation – up to 4x the speed when
compared to the AMD Radeon™ HD 6970 Faster DirectCompute – accelerates advanced post-
processing, filtering, and anti-aliasing techniques
Get intense gaming performance and unrivalled image quality with stunning 3D visual effects, realistic lighting and lifelike imagery
GCN Architecture A new design for AMD’s unified graphics processing and compute cores that allows them to achieve higher utilization for improved performance and efficiency.
Get more usable processing power for your money, enabling better frame rates in the latest games at high resolutions and quality settings, and more everyday applications benefiting from GPU acceleration
Enhanced Anisotropic Filtering
Improved anisotropic filtering algorithm eliminates distracting artifacts and produces reference-level image quality
Ultimate image quality and visuals for more immersive gaming
AMD Eyefinity technology2
Run multiple displays from a single graphics board and expand your gaming field of view across all displays1 Enhancements for AMD Radeon™ HD 7000 Series include:
Stereo 3D – multi-display stereoscopic 3D support via DisplayPort
16k x 16k maximum display group resolution – output up to 268 megapixels per GPU
Enjoy the ultimate immersive gaming experience with innovative ―wrap around‖ multi-display capabilities1
Multi-display video conferencing with surround audio
Get a step closer to the simulated reality experience with AMD Eyefinity and AMD HD3D technologies, surround sound, and increased resolution
AMD HD3D Technology5
Supports the latest stereoscopic 3D content and display technologies
Play 3D games, watch Blu-ray 3D videos, and edit 3D photos on your 3D monitor, TV, or projector
Display Flexibility Enjoy a full range of display options natively on the board, including dual-link DVI-I, DisplayPort, and HDMI DisplayPort 1.2 with MST allows multiple high resolution
monitors to be connected to a single display output through an external hub
More flexibility with the highest level of connectivity for the latest display technologies
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 21
HDMI 1.4a Integrated high speed HDMI 1.4a output with 1080p 120 Hz 3D Stereoscopic support, and 4k resolution display support
Ensures you get the full Blu-ray and PVR experience from your PC
Dolby® TrueHD and DTS-HD Master AudioTM Support
Support of content protected, high bandwidth, 7.1 channels of surround sound over HDMI and DisplayPort
Get a fully immersive high-definition audio experience with the latest Blu-ray movies
AMD App Acceleration3 AMD App Acceleration creates a ―co-processing‖
environment in which the compute processing potential in
your AMD Radeon™ graphics processor (GPU) works
together with the system’s central processor (CPU), to
dramatically accelerate enabled applications
The AMD Radeon™ GPU has hundreds of cores available
to accelerate computationally intensive calculations.
Industry Standard API’s – AMD supports industry standard APIs like OpenCL™, and DirectCompute through AMD App Acceleration GPU acceleration
technology Better Performance – AMD Radeon™ GPU acceleration helps improve performance of everyday tasks such as web browsing, Office applications, and video rendering
AMD HD Media
Accelerator3
AMD HD Media Accelerator has been designed to help
optimize and dramatically improve video playback on your
computer by taking advantage of hardware video
acceleration from your AMD Radeon™ GPU.
Watch the hottest Blu-ray movies or other HD content at
full 1080p display resolution and beyond and enjoy a more feature rich experience:
Blu-ray 3D Stereoscopic decode - Full GPU MVC codec decode support
DivX Pro support enables GPU acceleration with DIVX MPEG-4 part 2 and MKV playback
Hardware accelerated decode of one 1080p and
one 1080i HD video streams simultaneously Flash Video Acceleration, enjoy smooth high-
quality video with minimal overhead when you watch streaming video online with new GPU acceleration features .
HQV new gamma formats tied to panel availability Brighter Whites processing increases the blue
value of white colors for brighter and more vivid video playback
Independent Video Gamma Control allows you
to set video gamma independently from Windows desktop for a better viewing experience
Dynamic Video Range Control enables user to
control levels of black and white during playback
Watch the hottest Blu-ray movies, online video and other HD content including DivX files beyond 1080p with low power and low noise with GPU acceleration and enhanced features. With full 3D stereoscopic decode you can enjoy it all in 3D.
Enhanced video capabilities – Removes access noise, smoother lines & edges, cleaner/sharper movies and video Superior video quality– Brighter whites, flesh tone
correction, and improved dynamic range
Fast image and video processing- GPU accelerated video playback smooth frame rate of multiple video formats Fast video transcode/encode- Encoding and transcoding tasks finish quickly thanks to GPU acceleration with
compatible programs and hardware
AMD PowerPlay™ technology4
AMD PowerPlay™ technology dynamically adjusts clockspeeds in response to GPU load, saving power for just when you need it.
Ensures maximum GPU efficiency by dynamically scaling clockspeeds and power consumption in response to GPU loads.
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AMD PowerTune
technology3
Maximizes performance under load conditions by dynamically increasing the GPU engine clock to take advantage of unused TDP headroom. Also allows users to
configure their own TDP limit, within a provided range, for
even higher performance or more power efficiency.
Performs intelligent assessment of the GPU’s real-time power draw to enable higher clockspeeds and faster performance in your favorite games.
PCI Express 3.07 Delivers double the bandwidth per lane of PCIe Gen 2 for faster GPU <-> CPU communication (up to 16 GB/sec in each direction).
Get the maximum performance from your GPU when paired with the latest platforms
AMD CrossFire™
technology6
Multi-GPU support offers superior scalability
Increase your gaming performance up to 2x with AMD CrossFire™ technology, 2.75x for TriFire configurations, or 3.75x with QuadFire configs.7
28 nm Process Technology
The new 28nm GCN Architecture’s more efficient process technology puts more transistors in less space, enabling a dramatic increase in processing power
Helps provide better processor performance while using less power and better transistor efficiency than previous generation technology
Advanced GDDR5 Memory Technology
GDDR5 memory provides the highest available memory bandwidth of any memory technology today, enabling higher GPU performance.
Delivers more speed and higher bandwidth for high-performance GPUs.
Enhanced Internet Applications
Accelerate rendering performance with the latest web browsers (IE10, Firefox 6) and programming interfaces
(Direct2D, HTML5, WebGL, Flash 11 / Molehill)
Enables a faster and smoother browsing experience with high quality real-time 3D graphics.
Microsoft Windows® 7
Support
Comprehensive OS support including Windows XP, Windows Vista, the very latest Windows® 7 functionality and Driver support
Designed to deliver all the benefits of Microsoft Windows® 7 OS
2012 AMD Radeon™ HD 7700 Series Graphics Messaging Brief [FINAL: HDMI UPDATE, 900MHz Update] AMD CONFIDENTIAL–NDA Required. 04/12/2012 23
Additional Information Notes:
The following footnote is a standard requirement for any AMD Radeon™ graphics messaging:
Additional hardware (e.g. Blu-ray drive, HD or 10-bit monitor, TV tuner) and/or software (e.g. multimedia applications) are required for the full
enablement of some features. Not all features may be supported on all components or systems - check with your component or system manufacturer
for specific model capabilities and supported technologies.
1 The GCN Architecture and its associated features (PCI Express® 3.0, AMD ZeroCore Power technology, DDM Audio, and 28nm production) are exclusive to
the AMD Radeon™ HD 7900, HD 7800 and HD 7700 Series.
2 AMD Eyefinity technology works with games that support non-standard aspect ratios, which is required for panning across multiple displays. To enable more than two displays, additional panels with native DisplayPort™ connectors, and/or DisplayPort™ compliant active adapters to convert your monitor’s native
input to your cards DisplayPort™ or Mini-DisplayPort™ connector(s), are required. Support for five simultaneous displays may require complementary products compatible with DisplayPort 1.2 Multi-Stream Transport. Maximum number of configured displays may vary - check with your component or system
manufacturer for specific model capabilities and supported technologies. SLS (―Single Large Surface‖) functionality requires an identical display resolution on
all configured displays.
3 AMD App Acceleration is a set of technologies designed to improve video quality and enhance application performance. Full enablement of some features
requires support for OpenCL™, DirectCompute or DirectX® Video Acceleration (DXVA). Not all products have all features and full enablement of some capabilities and may require complementary products.
4 AMD PowerPlay™, AMD PowerTune and AMD ZeroCore Power are technologies offered by certain AMD Radeon™ products, which are designed to intelligently
manage GPU power consumption in response to certain GPU load conditions. Not all products feature all technologies – check with your component or system manufacturer for specific model capabilities.
5 AMD HD3D is a technology designed to enable stereoscopic 3D support in games, movies and/or photos. Requires 3D stereo drivers, glasses, and display. Not
all features may be supported on all components or systems – check with your component or system manufacturer for specific model capabilities and supported technologies. A list of supported stereoscopic 3D hardware is available at http://www.amd.com/HD3D.
6 AMD CrossFire™ technology requires an AMD CrossFire Ready motherboard, an AMD CrossFire™ Bridge Interconnect (for each additional graphics card) and
may require a specialized power supply.
7 Utilization of PCI Express 3.0 bandwidth requires a mainboard equipped with a PCI Express 3.0 PHY. Not all mainboards feature this technology – check with
your component or system manufacturer for specific model capabilities.
8 Based on benchmark scores as evaluated by AMD performance labs using the AMD Radeon™ HD 7770 as of 16 January, 2012. Testing based on AMD Catalyst™ driver 8.932. AMD Radeon™ testing performed with the following configuration: Intel® Core™ i7-3960X (3.3GHz), MSI X79A-GD65, 16GB (4x4GB)
DDR3-1600 (9-9-9-24), Microsoft® Windows® 7 operating system.
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Trademark and Legal Information
Disclaimers
The information presented in this document is for information purposes only. The information contained herein is subject to change and may be
rendered inaccurate for many reasons, including, but not limited to product and roadmap changes, component and motherboard version changes,
new model and/or product releases, product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the
like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this
information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or
changes.
AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY
INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.
***WARNING*** AMD graphics processors are intended to be operated only within their associated specifications and factory settings. Operating
your AMD graphics processor outside of specification or in excess of factory settings, including but not limited to overclocking, may damage your
graphics processor and/or lead to other problems, including but not limited to, damage to your system components (including your motherboard and
components thereon (e.g. memory)), system instabilities (e.g. data loss and corrupted images), shortened graphics processor, system component
and/or system life and in extreme cases, total system failure. AMD does not provide support or service for issues or damages related to use of an
AMD graphics processor outside of graphics processor specifications or in excess of factory settings. You may also not receive support or service
from your system manufacturer. DAMAGES CAUSED BY USE OF YOUR AMD OR AMD GRAPHICS PROCESSOR OUTSIDE OF SPECIFICATION OR IN
EXCESS OF FACTORY SETTINGS ARE NOT COVERED UNDER YOUR AMD PRODUCT WARRANTY AND MAY NOT BE COVERED BY YOUR SYSTEM
MANUFACTURER’S WARRANTY.
ATTRIBUTION
©2012 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Catalyst, CrossFire, PowerPlay, Radeon and combinations
thereof are trademarks of Advanced Micro Devices, Inc. Microsoft, Windows, Windows Vista, and DirectX are registered trademarks of Microsoft
Corporation in the U.S. and/or other jurisdictions. PCI Express is a registered trademark of PCI-SIG. Other names are for informational purposes
only and may be trademarks of their respective owners.
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