2012 04-10 main street meet-up

Main Street Meet-UpMain Street Meet-Upsponsored by Newark Patchsponsored by Newark Patch

Brought to you byBrought to you byBill DavisBill Davis

Publisher, Publisher, Internet-Marketing-Muscle.comInternet-Marketing-Muscle.com

What Is Social Media?What Is Social Media?

A definition: Web-based and mobile A definition: Web-based and mobile technologies used to turn communication technologies used to turn communication into interactive dialogueinto interactive dialogue

Source: http://u-like.us/socialmediaSource: http://u-like.us/socialmedia

Push and Pull Social MediaPush and Pull Social Media

You place social media links (graphical and textual) on You place social media links (graphical and textual) on your web properties to entice people to follow you on your web properties to entice people to follow you on Facebook, Twitter, YouTube, LinkedIn, and othersFacebook, Twitter, YouTube, LinkedIn, and others– Digg DiggDigg Digg– ShareThisShareThis– AddThisAddThis

You use social media sites to drive people to your You use social media sites to drive people to your websitewebsite– Syndicate your contentSyndicate your content– Repost your contentRepost your content– Add to your content (remember, it’s a conversation)Add to your content (remember, it’s a conversation)– Think “Unique”Think “Unique”– 80/20 rule80/20 rule

Emerging TrendEmerging Trend

Search engines are incorporating social Search engines are incorporating social networks in their algorithmsnetworks in their algorithms

““SoLoMo”—Social, Local, MobileSoLoMo”—Social, Local, Mobile– All are convergingAll are converging– All are being incorporated into SEARCHAll are being incorporated into SEARCH– Get on board or move out of the wayGet on board or move out of the way

Some FactsSome Facts

Facebook has over 800 million usersFacebook has over 800 million users

They are very active (about 1400 minutes They are very active (about 1400 minutes per month on average—more than most per month on average—more than most spend on their cell phones)spend on their cell phones)

More FactsMore Facts

Bing is re-emerging as a threat to GoogleBing is re-emerging as a threat to GoogleMicrosoft serves Facebook ads Microsoft serves Facebook ads and and is is their Search Engine, tootheir Search Engine, too““Like” is a BIG dealLike” is a BIG dealGoogle’s +1 – Is it too little too late or does Google’s +1 – Is it too little too late or does it add value?it add value?Pinterest is emergingPinterest is emerging– Sends more referral traffic than LI, YT, and Sends more referral traffic than LI, YT, and

Google+ combinedGoogle+ combined

What Does It All Mean?What Does It All Mean?

Like it or not, social network activity is Like it or not, social network activity is being incorporated in searchbeing incorporated in search

Probably always will have some elementsProbably always will have some elements

As other *things* emerge, social could As other *things* emerge, social could play a smaller (or bigger) part. Who play a smaller (or bigger) part. Who knows?knows?

I don’t think it’s going away any time soonI don’t think it’s going away any time soon

Create-Connect-ConvertCreate-Connect-Convert

Create GREAT contentCreate GREAT content– Tell your storyTell your story– Get found in searchesGet found in searches

Connect through social media networksConnect through social media networks– Syndicate your contentSyndicate your content– Start and engage in a conversationStart and engage in a conversation

ConvertConvert– This is what you want, right? Turn a browser This is what you want, right? Turn a browser

into a buyerinto a buyer

Bottom LineBottom Line

The COLD HARD FACTSThe COLD HARD FACTS– If you don’t embrace social media, your If you don’t embrace social media, your

competitors willcompetitors will– Get in nowGet in now

You haven’t lost much ground—yetYou haven’t lost much ground—yet

– Be smart and incorporate ALL facets of social Be smart and incorporate ALL facets of social media (but don’t over do it!)media (but don’t over do it!)

Be SMARTRBe SMARTR

SSocial ocial MMedia edia AAnd nd RReal-eal-TTime ime RResultsesults– Yeah, I made this upYeah, I made this up– CheckCheck

http://u-like.us/google-realtimehttp://u-like.us/google-realtime

http://u-like.us/google-realtime-2http://u-like.us/google-realtime-2

http://u-like.us/alertshttp://u-like.us/alerts

For More InformationFor More Information

Internet Marketing MuscleInternet Marketing Muscle– http://internet-marketing-muscle.comhttp://internet-marketing-muscle.com

Coaching AcademyCoaching Academy– http://coaching-academy.ushttp://coaching-academy.us

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PhonePhone– (925) 605-5553(925) 605-5553

EmailEmail– bill.davis@internet-marketing-muscle.combill.davis@internet-marketing-muscle.com