2011 case competition: camosun college

VCM ConsultingChelsea CrawfordAlex Cunow Wicks

Raisa FrenetteJordan Zaharia

BUILDING BRIDGES FOR THE FUTURE

VCM

Vancouver, Coast and Mountains

E.C. Manning

Garibaldi

Seymour

Cypress

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Activities

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Partners

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BUILDING BRIDGES

3 P’s

Partnerships

Promotion

Products

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BC ParksConservation and Recreation

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Recommendations

Regional Visitor Information Centre

• Reformatting Information Centres• Creating Interactive Website

VCM

Recommendations

Outdoor Recreation Organizations

• Targeted funding• Project proposal for changes in fixed roof

policy

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Recommendations

Regional Tourism Business

• Forming of Strategic Tourism Alliance Partnership (STAP)

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Key Organizations Outdoor Recreation Council Tourism BC BC Parks/ Government Hotel Restaurant Associations Media Chamber of Commerce Fresh Water Fisheries Society Society of Park Facility Operators

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KPI’s Increased attendance

Measuring leakage

Increase in certified partnerships

Visitor Satisfaction surveys

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Budget

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$50,000.00

$12,000.00 $35,000.00

$25,000.00

$28,000.00

Web Design and promotionOpening Information Center at FerryMoney to Outdoor RecOther advertisement/marketingimproving infrastructure within popular BC Parks

VCM

Thank You Mr. Earl WildeHeather Boyd

Morgan Wescott

Fairmont EmpressGo2

Carl EverittRebecca Wilson- Mah

James D Anderson

VCM

References Overnight Visitors to Vancouver -

http://www.tourismvancouver.com/pdf/research/overnight_summary.pdf

Year to Date Visitor Volume - http://www.tourismvancouver.com/pdf/research/ytd_visitor_volume_2010.pdf

BC Parks Statistics Report 2011 - http://www.env.gov.bc.ca/bcparks/research/statistic_report/statistic_report_2011.pdf

BC Parks Program Plan - http://www.env.gov.bc.ca/bcparks/program_plan/program_plan_oct2008.pdf

BC Parks Conservation and Partnerships - http://www.env.gov.bc.ca/bcparks/partnership/conservation.html

Gofishbc Regional Map - http://www.gofishbc.com/docs/r2guide.pdf?RD=1

Mount Seymour Resort - http://www.mountseymour.com/home

References http://www.hellobc.com/en-CA/Sights

ActivitiesEvents/NaturalSightsParksWildlife/Parks/VancouverCoastandMountains.htm

http://www.env.gov.bc.ca/bcparks/explore/parkpgs/mt_seymour/

/VancouverCoastandMountains.htm http://partners.vcmbc.com/page.cfm/

2702 http://www.orcbc.ca/index.html