2010 - adcom - corporate profile 04062010-1
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Integrated Communications Firm
ADCOM DUA DUA
AdCom/Profile/04062010
INTRODUCTION TO
COMPANY OVERVIEW
Founded in 2001, AdCom Dua Dua is the local Integrated Communications Company. Rather than a big, fat organization, we’re providing a “boutique services”, as an integrated firm which focuses itself on meeting the needs of its core, clients.
The agency’s staff is experienced in the fields of marketing, advertising, public relations and event management. Our combined efforts will deliver a branding and image enhancement campaign with a daily high level of creativity and client service.
SERVIC
ES
STRATEGIC COMMUNICATIONS BRAND MAKE OVER
ACTIVATION / EVENT MANAGEMENT PUBLIC RELATIONS
INTEGRATED COMMUNICATIONS
USIN
G TH
E PITCHBO
OK TEM
PLATE
BIG SURPRISE COME IN SMALL PACKAGE
Strategic Direction
AdCom is a firm that gets big results. We're quick, we're nimble, and we're connected. We work with our clients to create proactive, ongoing communications campaigns that yield measurable results.
Functional +
Emotional Benefit
Value
Innovative Solution
Capabilities
Support long term corporate and brand building
One point client / agency contact
Optimum allocation on budget
USIN
G TH
E PITCHBO
OK TEM
PLATE
PARTNERSHIP
BUSIN
ESS SUMMARY
Hardianti Wulandari
Hardianti Wulandari as a Managing Director has completed her education’s at the Hotel and Management Institute, Switzerland.
She has an extensive background in corporate communications. Her communications expertise encompasses such areas as key message development, expectations management, corporate positioning, management transitions, media relations, emerging markets issues and initials public offerings.
She is responsible for designing, developing and implementing communication strategies
of client’s business outlook, company performance and organization objectives.
Eduard Depari
A noted national Public Relations figure, Mr. Eduard Depari was one of the first Public Relations Practitioners in Indonesia, and is still highly regarded and distinguished in hie views towards PR role and communications strategy.
With a portfolio ranging from the first private television station to corporate and governmental issues. His views and assistance are generated upon project basis and request and or the size and depth of the communications matter.
OU
R TEA
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BUSIN
ESS SUMMARY
Hery Lazuardi
Hery Lazuardi, has over 15 years career as journalist in leading newspaper, Bisnis Indonesia Newspaper.
He is in charge in directing all media-relations activities related to corporate / brand introductions and enhancements; initiate media contacts; respond to press inquiries; coordinate and conduct interviews; and develop all press materials.
He also research and write a white paper on improvements to client’s strategy; assist with story-generation strategies for communications; and advised the
company regarding its crisis and performance communications plans.
Wulung Damardoto
Wulung, known as Ungki received his Diploma in Tours & Travel Services in BPLP, Bandung and Chartered Institute of Marketing (CIM) Stamford College, Singapore
He has 14 years combined experiences in Properties, Travel Industry ( Inbound & Outbound Tour, Ticketing and MICE ), Public Relations, Marketing Services and Event Management.
A visionary and creative mind behind every event concept and arrangements.
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A VIEW OF OUR CLIENTS COMMENT
ANNUAL REPO
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ANNUAL REPO
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A SAMPLE OF OUR NEWS COVERAGES
A SA
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General Motors Indonesia Kompas Newspaper
Agip Oil – Kompas Newspaper
A SA
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Alcatel Kompas Newspaper
Alcatel The Jakarta Post
Newspaper
A SA
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The British Institute Kompas Newspaper
The British Institute The Jakarta Post
Newspaper
CLIENTS
IT & TELCO STRA
TEGIC
CO
MM
UN
ICA
TION
S, BRA
ND
MA
KE OV
ER, PU
BLIC
RELA
TION
S
1. PT Alcatel Indonesia
Consultant scope
Full annual retainer service, in relations since 2001- onward.
Full background, strategy and implementation, image and product building, ongoing public relations consultancy and activity
Type of Relations
2. Alcatel Singapore Pte. Ltd. (Enterprise Networking Solutions-Regional)
Consultant scope
Type of Relations AdHock Public Relations service in relations since October 2002 – onward.
Full backgrounder PR awareness media campaign strategy, implementation and day to day monitoring and media relations activities. Attain headline – first page coverage in Indonesia’s leading newspaper, Kompas.
3. Alcatel Mobile Phone Division. (Asia Pacific)
Consultant scope
Type of Relations Full annual retainer service, in relations since September 2003 – onward.
Full backgrounder image building, on going strategic communications consultancy, media campaign strategy, market analysis & assessment, on going media relations activities..
IT & TELCO STRA
TEGIC
CO
MM
UN
ICA
TION
S, BRA
ND
MA
KE OV
ER, PU
BLIC
RELA
TION
S
4. First Media
Consultant scope
Full annual retainer service, in relations since February 2010- onward.
Full background, strategy and implementation, image and product building, ongoing public relations consultancy and activity
Type of Relations
5. PT MLW Telecom ( a partner’s of Qualcomm and Telkomsel )
Consultant scope
Type of Relations Retainer service in relations since April 2010 onward
Full backgrounder PR awareness media campaign strategy, implementation and day to day monitoring and media relations activities.
IT & TELCO STR
ATEG
IC C
OM
MU
NIC
ATIO
NS, BR
AN
D M
AKE O
VER
, PUBLIC
RELA
TION
S
6. NEC Singapore Pte. Ltd. Multimedia Product Group
Consultant scope
Type of Relations Project basis on Communications Campaign for three months on October 2002 – January 2003.
Full background, PR – Distributorship launch and new product series awareness campaign, strategy and implementation as well as day to day monitoring and media relations activities
7. ASUSTeK Computer Inc, Taiwan & PT. Astrindo Senayasa
Consultant scope
Type of Relations Project basis media relations , press conference and monitoring service, in relations since 2002 (on going ).
Full Press Conference strategy – backgrounder to implementation, news computing and product awareness campaign strategy, implementation as well as day today monitoring and media relations activities.
IT & TELCO STR
ATEG
IC C
OM
MU
NIC
ATIO
NS, BR
AN
D M
AKE O
VER
, PUBLIC
RELA
TION
S
Consultant scope
Type of Relations
9. Targus Asia Pacific Pte.Ltd and PT Kusumomegah Jayasakti
8. Systems Union Software Pte. Ltd.
Project basis media relations , press conference and monitoring service, in relations since 2002 (on going ).
Consultant scope Full Press Conference strategy – backgrounder to implementation, news computing and product awareness campaign strategy, implementation as well as day today monitoring and media relations activities.
Consultant scope
Type of Relations Adhock PR service, in relations 2001.
Full Press Conference strategy backgrounder to implementation, new computing and product awareness, media campaign strategy and implementation as well as day to day media monitoring and relations activities.
9. Fifth Media for Kreatip.
Consultant scope
Type of Relations Retainer PR campaign service, in relations since October 2003.
Full background, PR – product marketing strategy and implementation, day to day monitoring and media relations activities.
IT & TELCO STR
ATEG
IC C
OM
MU
NIC
ATIO
NS, BR
AN
D M
AKE O
VER
, PUBLIC
RELA
TION
S
Three month retainer New Image campaign service, in relations 2001.
Consultant scope
Type of Relations
10. PT Acer Indonesia.
Full background, new logo and positioning awareness, media campaign strategy and implementation, day to day monitoring and media relations activities.
11. PT Trikomsel Multimedia
Consultant scope
Type of Relations Project basis service, in relations since 2001 – on going.
Full background corporate activities, product logo and corporate features campaign, media awareness strategy, as well as day to day monitoring and media relations activities.
12. Afiscom Prima Servindo , an ITOCHU Subsidiary.
Consultant scope
Type of Relations Image Building campaign, in relations 2002.
Full background, Mobile security product marketing strategy and Implementation, share of voice analysis and on going media relations activities.
IT & TELCO STR
ATEG
IC C
OM
MU
NIC
ATIO
NS, BR
AN
D M
AKE O
VER
, PUBLIC
RELA
TION
S
14. GSA APAC CHAPTER ( Alcatel, Ericsson, Nokia and Siemens Assc ) – Concetta Komunika , AdCom’s subsidiary
Consultant scope
Type of Relations
Consultant scope
Type of Relations
13. Sun Microsystems Indonesia, PT
Adhock basis, in relations since 2004.
Public Relations Strategy and campaign, share of voice analysis and on going media relations activities.
A company’s subsidiary to handle GSA Apac Chapter Campaign – Regional - to support GSM Evolution to 3G/WCDMA in related to balance public perception of GSM mobile communication technologies through media and analysts. Alcatel, Ericsson, Nokia and Siemens as the initial contributors for the chapter.
Provide an integrated, measurable and creative campaign program & Press Conference backgrounder to implementation, news analysis , media campaign strategy and implementation as well as day to day monitoring and media relations activities.
IT & TELCO STR
ATEG
IC C
OM
MU
NIC
ATIO
NS, BR
AN
D M
AKE O
VER
, PUBLIC
RELA
TION
S
Project basis PR retainer service, in relations 2002.
Consultant scope
Type of Relations
15. PT LG Electronics Indonesia.
Integrated Public Relations – Consumer electronics products, marketing strategy & implementation, crisis communication, government relations, share of voice and on going media relations activities.
AUTOMOTIVE STR
ATEG
IC C
OM
MU
NIC
ATIO
NS, BR
AN
D M
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VER
, PUBLIC
RELA
TION
S
Consultant scope
Type of Relations
16. General Motors Indonesia, PT. & GM Auto World
6 months writing campaign service , to use the media effectively to support the brand shift of Opel to Chevrolet under the GM Autoworld umbrella. In relations - March 2003.
Full Writing competition program & Public Relations strategy - backgrounder to implementation, news analysis, product trials and on going media relation activities.
17. Suzuki Automobiles Indonesia/ PT Indomobil Niaga Intenational
Consultant scope
Type of Relations Project basis PR services, in relations since 2001with 5 press events to date.
Full Press Conferences implementation, new Suzuki Cars and auto technology media launches and on going day to day press monitoring.
LUBRICANTS STR
ATEG
IC C
OM
MU
NIC
ATIO
NS, BR
AN
D M
AKE O
VER
, PUBLIC
RELA
TION
S
Consultant scope
Type of Relations On going retainer services in Integrated communications service, from corporate image to branding image - in relations since July 2003 - 2005.
18. Agip Oil, PT Bahana Nusa Lubrindo
Yearly strategy - backgrounder to implementation, marketing analysis and brand awareness activities.
STEELS
Consultant scope
Type of Relations
19. BLUE SCOPE STEEL Indonesia, PT ( prev : BHP Steel Indonesia )
Project basis service, in relations since 2002 (on going).
Public Relations and Community Relations activities from corporate repositioning, company rebirth, transformation process through social activity campaign, and community relations.
STEELS STR
ATEG
IC C
OM
MU
NIC
ATIO
NS, BR
AN
D M
AKE O
VER
, PUBLIC
RELA
TION
S
Consultant scope
Type of Relations
20. Holcim Foundation, Switzerland under PT Semen Cibinong Tbk
6 months project basis service, to use the media effectively to support the awareness and socialization of Holcim Awards for Sustainable Construction which covers regional and global competition. This activity supervised by PT Semen Cibinong Tbk where Holcim Ltd has 77% share on the company.
Full campaign awareness program & Media road show ( Jakarta, Bandung, Yogyakarta, Surabaya and Bali ), news analysis, as well as day to day monitoring and media relations activities.
REKSADANA
Type of Relations
21. Brahma Capital
Project basis writing campaign service, to use media effectively to support the new icon and company’s investment value to the market.
Full campaign awareness program, news analysis, as well as day to day monitoring and media relations activities.
Consultant scope
MINING STR
ATEG
IC C
OM
MU
NIC
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NS, BR
AN
D M
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, PUBLIC
RELA
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22. Banpu Public Company Limited ( Thailand, Indonesia )
Type of relations Retainer media analysis , tracking services and crisis communication, in relations since Feb 2006 (on going).
Consultant scope Providing clients with tailored news tracking reports that deliver client’s activities, competitor, and industry stories culled from leading business, finance, Internet, wire, trade, and vertical publications across the Web. AdCom digs deep to provide the market intelligence and share of voice analysis that drives the decision making process.
A crisis communications also appeared by Mining Collapsed problem, where lack of information from PT Kitadin has driven media to gather information from other parties. The main challenge is how to redirect the media and pursue them with accurate and comprehensive information.
PULP STR
ATEG
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MU
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NS, BR
AN
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22. Raja Garuda Mas Indonesia ( Toba Pulp )
Type of relations Relationship Building Event with Media, 2006.
Consultant scope Full Media Gathering arrangements with the objective to build a strong relationship between industrial media and the management.
EDUCATION
23. UniSadhuGuna
Type of relations I Integrated public relations strategy throughout 2006.
Consultant scope In the highly competitive situation among education institution, UniSadhuGuna as the partner of University of New South Wales , Australia runs several education services ( The British Institute, Uniprep, UniSadhuGuna Business School, Unistart and EAA ). AdCom has been in charge to run full campaign awareness program, news analysis, as well as day to day monitoring and media relations activities.
OTHERS O
THER
S
25. Otorita Batam
Type of relations
24. The Association of Indonesia Consultant (INKINDO) for TCDPAP event ( Asia Pacific ) – for PACTO
Type of relations 3 months campaign service, to use the media effectively to support the conference activity, as INKINDO will be the host of Asia Pacific meeting for consultancy. In relations July 2003.
Consultant scope Full Writing competition program & Press Conference backgrounder to implementation, news analysis, media activities, jury assessment and share of voice analysis.
Adhock media relations for TV station and radio coverage for event publication. In relations – July 2003.
Media arrangements and implementation, news computing and monitoring activities. Consultant scope
OTHERS O
THER
S
26. Tourism Indonesia Mart & Expo Exhibition – for PACTO
Type of relations Communication campaign service, to use the media effectively to support the conference activity, as TIME is an event for buyers from overseas and Indonesian sellers from the hotels, airlines, National Tourism Offices and travel agencies to meet and conduct business.
This annual event is organized by Indonesia Tourism Promotion Board (ITPB) and the entire tourism industry of Indonesia. In relations August – September 2003.
Consultant scope Full communication program & Press Conference strategy to implementation, news analysis and awareness, media activities including media center arrangements as well as day to day monitoring activities..
27. Pertamina
Type of relations Activation services from Event Management, Media Relations to Advertising & Promo Arrangements for the campaign of Pertamina Journalism Awards from April 2010 onward.
Consultant scope Full communication program & strategy to implementation, including arranging Media Training at BBC London.
EVEN
T MA
NA
GEM
ENTS 1. Alcatel Indonesia
Type of relations Arranging on going Alcatel’s event – in relations since 2001- on going.
Marketing scope
EVENT MANAGEMENTS
Event management and creative , managing a whole range of marketing events from ground breaking ceremonies, company’s anniversary, employee’s event through business exhibition and seminar.
EVEN
T MA
NA
GEM
ENTS
3. Alcatel Singapore Pte. Ltd. (Enterprise Solutions Division - Regional)
4. Blue Scope Steel and Blue Scope Lysaght
Type of relations Event Management in regard to transformation process of BHP Steel and BHP Lysaght to Blue Scope Steel and Blue Scope Lysaght Indonesia, in relations October 2002.
Marketing scope Supporting Blue Scope’s in managing a whole range of marketing events from ground breaking ceremonies to intricately planned and presented launches, from gala dinner and stage shows to spectacular large screen presentations, and product exhibitions.
EVENT MANAGEMENTS
On going Event Management arrangement as well as creating sales lead generation and periodically seminar arrangements, in relations since October 2002.
Seminar and exhibition strategy to implementation, database collating to direct mailing and letter shopping, venue arrangements, telemarketing, serial reporting rights, accruals and collation of seminar database list of more than 1000 prospectus companies throughout the greater Jakarta area. Post event activity cover business potential dissemination reporting.
Type of relations
Marketing scope
EVEN
T MA
NA
GEM
ENTS 5. Hewlett Packard Asia Pacific c/o AP Communications Singapore Pte. Ltd.
6. Systems Union Software Pte. Ltd.
Type of relations A full day seminar event management, in relations 2002.
Marketing scope Seminar strategy backgrounder to implementation, data base collating to direct mailing and letter shopping, telemarketing, including registration event supervision and reporting rights.
EVENT MANAGEMENTS
A full day seminar event management, in relations March 2003.
Seminar management, venue and event resources coordination. Full our organizational consultancy and administrator, myriad aspect planning and ensuring a smooth and successful business event.
Type of relations
Marketing scope
EVEN
T MA
NA
GEM
ENTS
7. Citibank for Kreatip
8. APCONEX 2005 ( Asia Pacific Conference & Expo on Banking Technology ) for Pacto
Type of relations Marketing support activities in relations March – May 2005 and March – May 2006.
Marketing Scope Marketing support to create lead on the participants attendance and sponsorship.
EVENT MANAGEMENTS
Internal event support in November 2003.
Providing creative program for Citibank’s sales award and managing the event with our organizational carefully planning, to make it a smooth and successful gathering.
Type of relations
Marketing scope
EVEN
T MA
NA
GEM
ENTS
9. Brahma Capital
Type of relations
Marketing scope
10. Holcim Foundation, Switzerland under PT Semen Cibinong Tbk
Type of relations 6 months project basis service , a continuous road show And advertisement program targeted to universities and associations from different background; architects, engineer, design, landscape, civil, etc to support the awareness and socialization of Holcim Awards for Sustainable Construction which covers regional and global competition with rewards of U$ 2 million.
This activity supervised by PT Semen Cibinong Tbk where Holcim Ltd has 77% share on the company.
Marketing scope Advertising plan, creative and media buying. Event management arrangements. Providing integrated marketing event consultancy to implementation.
EVENT MANAGEMENTS
Event Management in regard to product launch and services in regards to investment / reksadana plan from Brahma Capital, in relations 2003.
Supporting Brahma Capital in managing a whole range of customer events from ground breaking ceremonies to intricately planned and presented multimedia launches.
WO
RKSH
OPS
1. Banpu Group in Indonesia ( Thailand basis )
Type of relations
Training scope
2. UniSadhuGuna
Type of relations 1 month project basis service to give media handling training to all management.
Training scope UniSadhuGuna as the partner of University of New South Wales , Australia runs several education services ( The British Institute, Uniprep, UniSadhuGuna Business School, Unistart and EAA ), required to develop a media handling skill in order to deliver the institution’s competitive advantages and value added services to the public. Mass media information has the indication on how far a company undertook the above approach.
Our job is to make the UniSadhuGuna’s executives well informed about the media situation in the light of Indonesia’s free press practices.
WORKSHOPS
Knowledge about how media operates, the environment that influence media behavior and how to deal with the media becoming imperative for big company’s executives. Company leaders can use media as a tool to shape the company’s image and reputation. Our job is too enable Banpu’s top executives to use the media as a means of enhancing image and reputation for both the company and themselves
3 months project basis service to give media handling training to all management ( from Managerial to Board of Director ) including the expatriate.
MA
RKETIN
G SU
PPOR
T 1. PT Alcatel Indonesia.
Type of relations Advertorial , Copywriter , issue and editorial provision for Alcatel “KONTAK” newsletter, to commence publishing in February 2003 to continue four issues and Managing Alcatel’s advertorial in 5 tier one media in the first quarter of 2004.
Marketing scope Copywriter, editorial and content aggregator.
2. Sony Indonesia, PT.
Type of relations Periodical club newsletter, 1st published in December 2002 – on going.
Marketing scope AdCom is involved in the pre printing stages of the publication, our work includes , copywriting, resetting, layout presentation and pre printing film and color separation activities.
MARKETING SUPPORT
SOME OF OUR ACTIVITIES
Alcatel Exhibition, Workshop and Press Conference“Advanced Solutions for Today’s Applications” Le Meridien Hotel - 19 - 20 August 2003
Alcatel 30th Anniversary, “ Empowering Next Generations with Future Telecommunications” Le Meridien Hotel, 8 November 2001
SOM
E OF O
UR
AC
TIVITIES
Alcatel Mobile Phone Division, Product Launch “One Touch 835” - C21 Café, Plaza Senayan 20 July 2004
Alcatel Media Education, “Cable TV A seamless gateway for your communications” Regent Hotel, 25 October 2001
Alcatel Technology Update “TPE-TECHNO Pre- Eminence 8th Conference ” - Booth Alcatel, Jakarta Convention Center 2 October 2002
Alcatel ESD, Workshop and Press Conference “IP Communications” - Ritz Carlton Hotel 28 August 2005
Acer Repositioning Press Launch, “The Dawn of a New Day” - Hilton Hotel - 7 March 2001
SunSystems Press Conference & Seminar, “Powering Business Decisions” - Shangri-La Hotel, 3 & 18 April 2002
Agip, KEMON - Event Activities ( Media & Public ) ,”Bikers Rolling Thunder and Booth Promotions”, Parkir Timur Senayan - 18 - 19 October 2003
Agip, Press Launch & Exhibition, “ Jakarta Motor Show”, Hilton Hotel & Jakarta Convention Center, 4 - 12 September 2004
Agip, Product Launch, “ Agip Super SL & Agip Sigma Turbo”, 14 May 2004
Suzuki, Media Event, “ Mudik Bersama Suzuki “ Cilincing, H-3 Before Lebaran 2002, Cilincing
Suzuki, Show Room Opening & Media Event, “Suzuki Semakin Memantapkan Kehadirannya di Dunia Otomotif “ 6 February 20002, Pondok Indah
Citibank Sales Awards, “Getting closer to your target”, Blowfish Kitchen & Bar, Menara Danamon, 7 November 2003
Tourism Indonesia Mart & Expo ( TIME ), Media Handling, Jakarta Convention Center, 3 - 6 September 2003
LG Electronics Press Launch,
“Peluncuran DVD Warner Bross”,
Hard Rock Café, 18 April 2002
PACTO - UNFCC Global Climate, Sponsorship Arrangements, Jakarta - Bali, 3 - 14 December 2007
Pfizer, Celebrex Campaign, Logo and Creative Development, February 2008
Asus Product & Press Launch, “Asus, Innovative Solutions for A Limitless Tomorrow”, Mulia Hotel, 1 March 2002
Trikomsel & Carrefour Customer & Press Event, “Carrefour Isi Pulsa Launch”, Carrefour, 5 June 2007
Toblerone, Product & Press Launch Event, “Love Triangle”, Cilandak Town Square Main Atrium, 16 February 2008
Water Bom, Pantai Indah Kapuk, Outdoor Promotion, 2008
PERTAMINA, Anugerah Jurnalistik Award – Feb – April 2010
Heinz ABC , Corporate & Management Event, 4 – 7 May 2010
Integrated Communications Firm
PT ADCOM DUA DUA KEMANG BUILDING 3RD FLOOR JL. KEMANG RAYA NO. 15 JAKARTA SELATAN 12730
Tel : +6221-71792182 Fax:+6221-71792182 Email : adcom@adcomduadua.com www.adcomduadua.com
THANK YOU
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