20 objectives, mission, vision

Business and management

creation

August-December 2013: Jonathan Colín Pichardo

20 session

Organizational objectives

Organizational Objectives

Organizational Objectives

• What do you understand by the term objective?

• Do you think is important that Chipotle should have clear objectives? Explain

• Why do you think the Chipotle CEO is thinking of changing the objectives for their business over time?

Organizational Objectives

• You should set clear objectives

• Sometimes their are not formalized

• Agree on the direction their business should take

Why are they important?

Why are they important?

What is an AIM?

Long-term goals which a business hopes to achieve.

What is an AIM?

“To increase shareholder returns each year through business

expansion”

What is an AIM?

Provide guidance to the whole organization, not just part of it.

Why are they important?

Aim

Mission

Corporate Objectives

Divisional Objectives

Departamental Objectives

Individual Targets

What is an AIM?

Express the corporate in one sort paragraph

What is an AIM?

Express the corporate in one sort paragraph

Mission Accomplish

What is our purpose,

why do we exist?

Deliver WOW Through Service Embrace and Drive Change Create Fun and A Little Weirdness Be Adventurous, Creative, and Open-Minded Pursue Growth and Learning Build Open and Honest Relationships With Communication Build a Positive Team and Family Spirit Do More With Less Be Passionate and Determined Be Humble

Which are our core values?

What makes us

Our mission: to inspire and

nurture the human spirit, one person, one cup and one

neighborhood at a time.

Google’s mission is to organize the world‘s

information and make it universally

accessible and useful.

Shared Vision

A brilliant new business strategy won't succeed

unless employees are stoked about the idea

—Creating a picture of what success will be at a particular time in the future—

Mission vs Mantra

Mission vs Mantra

“The mission of Wendy’s is to deliver superior quality products

and services for our customers and communities through leadership,

innovation, and partnerships.”

Mission vs Mantra

• If I were the CEO of Wendy’s, I would establish a corporate mantra of “healthy fast food.” End of story.

• Federal Express: “Peace of mind” • Nike: “Authentic athletic performance” • Target: “Democratize design” • Mary Kay “Enriching women’s lives” • The ultimate test for a mantra (or mission statement) is

if your telephone operators (Trixie and Biff) can tell you what it is. If they can, then you’re onto something meaningful and memorable. If they can’t, then, well, it sucks.

Activity

• To increase annual sales form $1 billion to $2 billion in five years.

• To enter a new market every 18-24 months • To achieve 30% of sales each year from products

not in the company’s product line five years earlier

• To be the lowest cost, highest quality producer in the household products industry

• To achieve a 15% average annual growth in sales, profit and earnings per share