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1987 LASERS IN GRAPHICS CONFERENCE PROCEEDINGS
VO1.UMK I
EXPANDING HORIZONS INELECTRONIC PREPRESS
£.
Note: This is one of two volumes of the Proceedings of the 1987 Lasers in Graphics/ElectronicPublishing in the 80's Conference. The material contained herein is from a transcript of theconference as well as submitted papers. The proceedings have not been reviewed by theindividual speakers, and, as such, some inadvertant errors may appear in the text. DunnTechnology, Inc., as well as the speakers, do not warrant the absolute accuracy of theseproceedings.
Published by:
Conference Dates:
Dunn Technology, Inc.1855 E. Vista Way .Suite 1Vista, CA 92084(619) 758-9460
September 27 - October 1, 1987Orlando, Florida .„,„..„ ..
UB/TIB Hannover102 231 702
89-!
^ R N 9243(9,1)
Reproduction without written permission of the copyright owner is strictly prohibited.
©Copyright 1988 Dunn Technology, Inc., Vista, California 92084
Table of ContentsVolume I
Session 1: The Future of Electronic Prepress
Chairman: Dr. S. Thomas Dunn, President, Dunn Technology, Inc. 1
Electronic Prepress Systems - The Evolution of Systems, Markets,and Architectures, S. Thomas Dunn, President. Dunn Technology, Inc 1
Committee for Graphic Arts Technologies Standards and IT8 (DDES) Update,Kip Smythe, Director of Member Services, NPES 9
What Next_A User's Perspective - New Technologies For New Markets,Jeffrey Borneman, President, Color-house, Inc 16
Integration of Color Systems in Newspapers,
Brian Jordan, Technical Director, Crosfield Electronics, Ltd 28
Session 2: Directions in Electronic Prepress: Trends and Strategies
Chairwoman: Patrice M. Dunn, Managing Editor, THE DUNN REPORT 36
Hel Graphic Systems Product/Corporate Update,Richard J . Sansevera, Marketing Manager, Hell Graphic Systems 38Producing Graphics for CD-ROM Programming,John Mi l le r , Market Development Special ist , Phil ips and DuPont Optical Co.. . . 41
CD ROM in 1987: Beyond the Prototype,Bob Mounts, Head of Product Development, Multi-Ad Services, Inc 43
Desktop Pubfishhg — The Markets and Trends Overview,Steve Pytka, Executive Vice President, CAP International 46
Applying New Technologies to Picture Management,R.E. Drapeau, VP Technology, National Digi ta l Corp 49
Session 3-A: The Emerging Link Between Creative, Design and Publishers to Prepress
Chairwoman: Pa t r i ce M. Dunn, Managing E d i t o r , THE DUNN REPORT 52
Digital KeyOne System Requirements,P a t r i c e M. Dunn. Managing E d i t o r , THE DUNN REPORT . 52
Art Prep: Designer System Developments at Chemco Systems,Ralph Kennedy, Chemco Technologies. Inc. 54
Update: Working the Remote Interface — Chemco Art Prep and Mask Prepto Hell Chromacom, Arthur Olsen, Vice President & General Manager,Advertising Unlimited, Inc 58
Digital Page Layout Production,Grant Hall, Manager/Electronic Imaging Systems, American Color Corp 62
iii
Capturing Design Electronically,John Karcanes, President, Lightspeed, Inc 65
Lightspeect Myth Versus ReaBty,Don Sparkman, President, Sparkman and Bartholomew Associates, Inc. 67
OEM Software Development for Prepress Applications,Jim Todd. Vice President, Engineering, Island Graphics Corp 70
The Seamless Electronic Mechanical,Perry Jef fe, Director, Pratt Center for Computer Graphics in Design 72
Session 4-A: Design Systems and Prepress — Forgoing the Electronic Link,
Elizabeth Berglund, Editor & Publisher, AMERICAN PRINTER & EP&P '87 76
Remote Design Proofing, with Annotation,Kathy Stein, Director of Corp. Development, Techtron Imaging Network 79
Technology and Operations within the Publishing Enterprise,Elaine Yuey Fry, Managing Director, Yuey/Lonier Consulting 82
Total Electronic Four Color Production: Design to Plate Ready Films,Frank S c o t t , Vice P res iden t , Technology, U.S. NEWS & WORLD REPORT 86
New Developments in Design Workstations,Trevor Haworth, Design Systems Div. , Crosfield Electronics Ltd 89
Application of Computer Design System,M u r r a y O l e s , E l e c t r o n i c S y s t e m s M a n a g e r , B a t t e n G r a p h i c s , L t d . . . . . . . . . 9 3
Design and Creative Input to Chromacom,E d C h r u s c i e l , P r o d u c t M a n a g e r , C h r o m a c o m S y s t e m s , H e l l G r a p h i c S y s t e m s . . . . . 9 6
Session 5-A: The Creative to Prepress Interface
Chairman: Don Greifenkamp, V.P. Print Production, J. Walter Thompson 99
Appropriate Technology for the Advertising Agency,D o n G r e i f e n k a m p , V . P . P r i n t P r o d u c t i o n , J . W a l t e r T h o m p s o n . . . . . . . . . . . 9 9
Design Workstation Architectures,PremKapoor, V ice President Eng ineer ing , DuPont Design Technolog ies, I n c . . . . 102
Use of Design Workstations by Prepress Houses,E d g a r G u t t z e i t , C o - F o u n d e r & E x e c u t i v e V i c e P r e s i d e n t , C h r o m a S e t • . . . . . . . . 1 0 5
The Design Center From An Artist's Point of View,Andrew Fry, Designer/Art Director. Corporate Media Communications, Inc. . . . . 108
The Creative Process in the Digital Domain,N i c k H a d d o n , V i c e P r e s i d e n t . G r a p h i c P r o d u c t s , O u a n t e l . . . . . . . . . . . . 1 1 0
Superset's Paint System is Engineered for High Resolution,J o h n R o w n t r e e , M a r k e t i n g M a n a g e r , S u p e r s e t . I n c . . . . . . . . . . . . . . . . 1 1 4
iv
Styling and Productbn in Manufacturing through the Computer Paint System,Joseph Amato, Design Systems Manager, Mannington Mills, Inc 117
Design to Service Bureau Link,
Richard Littrell, Systems Manager, Magna Graphics, Inc 120
Session 6-1 A: Publisher and Advertiser Perspectives on Electronic Creativity
Chairman: Frederick P. Seymour, Jr., President, Frederick P. Seymour & Assoc. 123
Panel MembersBud Ujhelyi, Vice President, Leo Burnett Company 124
Walter Maes, Exec. V.P., Group Creative Director. Leo Burnett Company 126
Larry Spevak, President, Compatible Systems Engineering, Inc 129
Frank Scott, Associate Director-Technology, U.S. NEWS & WORLD REPORT 131
William Smith, Director Engraving & Printing, NATIONAL GEOGRAPHIC MAGAZINE. . . 133
Session 6-2A: Computer Enhanced Environments For Print: An Evaluation of theCritical Issues
Chairman: Donald Carli, Vice President, Nima Hunter Inc. 135
Panel Members
Jim Hynes, President, Corporate Annual Reports Canada
Charles Rosner, Sr. Vice President, Lord, Geller, Federico, Einstein
David Wagner, Special Effects Photographer, Photographer
Mark Northeast, General Manager, Acorn Illustration & Art Studio
Session 7-A: Electronic Package Design and Prepress Considerations
Chairman: Murray Oles, Electronic Systems Manager, Batten Graphics, Ltd. 144
Linking Package Design to Prepress,Murray Oles, Electronic Systems Manager, Batten Graphics, Ltd 144
Design to Production with Packaging Graphics,Warren Wake, Director of Advanced Research, Contex Graphic Systems, Inc. . . . 147
How Swan Uses Contex Design System,Stuart B. Swan, Vice President, Swan Engraving 150
Electronic Packaging Graphics in a Corporate Setting,Pamela J. Parisi, Design Mgr.. Creative Mktg. Svcs.. Gillette Company 154
On-Une Integration of Design and Prepress Production,James R. MyMck, Director of Marketing Support, Aesthedes, Inc 157
A Design and Prepress System for Forms, Labels and Packaging,Dr. Patrick P. Bergmans, VP/Engineer1ng & Development, DISC 162
Impact of 3-D Modeling on Package and Label Design,Martin J. Stein, Vice President of Marketing, Cubicomp Corp 166
Session 8-A: Electronically Assisted Page Stripping
Chairman: Richard L i t t r e l l . Systems Manager. Magna Graphics, Inc. 170
User Group Strength in Directing Product Development,Robert Donofrio, Project Manager/Grphc Arts Sys, Gerber Sc ien t i f i c . 170
A User Perspective of the Gerber Auto Prep System,Ed Sul l ivan, Quality Control Manager, Magna Graphics, Inc. . 173
The DS Tmt Generator in Production — A User Report,Bruce Cunningham, President, Lanman Progressive 175
The Cutting Edge — R2 220 Mask Cutting System,John Flore, Product Market Specia l is t , RZ Color Systems, Inc 178
Royal Zenith Mask Cutting Systems, A Case Study,John Kender, President, Atlanta Color Concepts • • • 1 8 1
How the CAD Mask Cutting Has Fit Into Our Trade Shop,Dan S l y , CAD Systems O p e r a t o r , S l y L i t h o 183
PC-Based Design Terminals, Electronic Keyline Direct to Prepress,Don Oestreicher, Manager of CAD Systems, LogEtronics, Inc. . 185
An Alternative to Electronic Page Composition,Trevor Philip Elworthy, Director, Protocol Scientific Ltd 187
Electronic Masking, The Bridge That Links Conventional Stripping to ColorElectronic Prepress Systems, James Henry, Manager/Southern Region,Chemco Technologies, Inc. . . . . . . . . . . . . . . . . . . . . 191
Session 9-A: Soft Proofing in Design & Production
Chairman: Mary Doyle, V.P. & General Manager, Ul tra Scan 193
Soft Proofing — An Independent Biased Viewpoint,M a r k D o y l e , V . P . & G e n e r a l M a n a g e r , U l t r a S c a n . . . . . . . . .".'.•:.'•• . . . . . . 1 9 3
Lasers in TV Technology,L o u i s L i b e n , M a n a g e r , E n g i n e e r i n g , N B C - T V . . . . . . . . . . . . . . . . . . . 1 9 5
Kodak Preview Electronic Image Network,M i k e S e p p a l a , P r o j e c t Manager , Eas tman Kodak Co. . . . . . • - • • • • • •'.•• - 1 9 8
Kodak Preview: A User's Report,M i c h a e l D o o l e y , D i r e c t o r , T e c h n i c a l O p e r a t i o n s , R e v e r e G r a p h i c S e r v i c e s . . . . 2 0 2
Soft Proof the Photographic Image,Doughas Meisner, Vice President and Co-Founder, InterScan, Inc. . 206
HDTV and the GrapNc Arts,Larry See. Engineering Technician Special 1st, Sony Corp. of America 209
vi .
Session 10-A: The Evolution of Computer Paint 8c Graphics Systems in the Print Medium
Chairwoman: Patrice M. Dunn, Managing Editor, THE DUNN REPORT 214
Ugh Quality Synthetic Images in Print,Michael Beetner, Director, Marketing Planning, Genigraphics 215
Direction in Print Services,Guy Howard, Director of Marketing, Genigraphics Network Services Div 219
Applying Dicomed Computer Graphics to the Print World,James Ressmeyer, Director of Marketing, Dicomed Corp 223
Resolution Independence of the DuPont Design Technologies,Doug Mi l le r , Director of Software, DuPont Design Technologies, Inc 226
Evolution of Electronic Illustration Technology into the Trade Shop Environment,J.J. Larrea, V.P. Engineering, Computer Graphics Laboratories, Inc 229
The Electronic Revolution in Color Prepress is Arriving — Will You Miss It?,Thomas P. Schutter, Vice President, Sales, NPS 232
Comprehensive Campaign: The Marriage of Video and Print,Mark Rand, President, Oceana 235
High Resolution Illustrations for Print,Don Miskowich, Product Manager/Animation & Paint, Symbolics 238
Real-Time Manipulation of Texture Mapped Surfaces,Akio Ohba, Sony Corp. of America • 241
Session 11-1 A: Ad Agency Print Production & Electronic Prepress: Issues Relative toElectronic Retouching & Digital Data Exchange
Chairman: Donald Car l i , Vice President, Nima Hunter Inc. 242
Panel MembersPeter Franke, Production Manager, Chiat Day Inc.Steve Rykus, Print Production Manager, Campbell Ewald AdvertisingGraham Turpin, Director of Print Production, RumM11-Hoyt, Inc.
Session 11-2A: Modified Color Originals—What is It?
Chairman: Donald Car l i , Vice President, Nima Hunter Inc. 248
Use of Design Workstations by Prepress Houses,Edgar Guttzei t , Co-Founder, Chroma Set 251
New Directions in Proofing,Melene Fo l le r t , Educational/Tech. Sis. D i r . . Potomac Graphic Ind . . Inc 252
Cutting Costs with Digital Proofng,Maurice Murray, President, Spectrum. Inc 256
Session 12-A:
Session 13-A:
Second Generation Originals,Murray Oles, Electronic Systems Manager, Batten Graphics, Ltd 258
Fast 2000 — Line Scan System,Ken Boydston, Manager, Marketing Communications, Megavision, Inc. 261
Contone Imaging Technology Survey
Chairwoman: P a t r i c e M. Dunn, Managing E d i t o r , THE DUNN REPORT 262
A High Resolution Continuous Tone Film Recorder for Color Prepress Users,James Dunn, Vice President, D&D Research Inc . . . . . 262
LVT One Year Later,Roger B. Burns, Manager, Marketing, Light Valve Technology 266
Hell Graphics Direct Digial Color Proofing System,Bla i r Brouhle, Marketing Assistant, Hell Graphic Systems 268
Photographic Proofing — An Innovative Entry Into Color Proofing,Earl S. Boynton, Consultant, Chesley F. Carlson Company 271
Profitable Opportunities with Continuous Tone Images,Grevi l le Hampson, Market Manager, MacDonald Dettwiler 273
Color Picture Line Art,
Chairman: S. Thomas Dunn, President, Dunn Technology, Inc. 276
Progress and Organization of the IT8 Standards Effort,Peter Wood, Assistant Vice Chairman, ANSI IT8 Secretariat . • - 2 7 7
IT8 User Technical Subcommittee Report,E r i c B e r n s t e i n , I T 8 U s e r T e c h n i c a l S u b c o m m i t t e e . . . . . . . . . . . . 2 8 1
Structure of DDES/IT8 — Relations to Other Standards Efforts,S . T h o m a s D u n n , P r e s i d e n t , D u n n T e c h n o l o g y , I n c . . . . . . . . . . . . . . . . 2 8 3
Implementing and Usfrig UEFOO: Pictures on Tape,Ken Cloud, President, Cloud Information Systems (CIS) . . . . - . . - - - - • • 2 8 5
Progress and Directions in Line Art, .Arve Jensen, Technical Manager. Equip. Div, Chemco Technologies, Inc. . • • • • 288
Progress and Directions in On-iine and Device Interfaces,R o b e r t S t r u m , S r . R e s e a r c h A s s o c : , E . I . ; D u P o n t . . . . . . . . . . . . . . . . . 2 9 0
viii
Session 3-B: Laser Sensitive Materials
Chairman: Derek Swarbrick, Market Segment Management, E.I . Du Pont 294
Advanced Imaging Consumables Technology with Inorganic Thin Film Coatings,Dr. Patrick K. Higgins, Flex Prod. Dev. Mgr., Optical Coating Lab Inc 294
Laser Plate Imaging: Automated Printing SimpOfied,Parviz Riazi , Product Development Supervisor, 3M Company 298
Advances in IR Recording Media: High Resolution Recording Rims forScanner Applications,Fred Guevara, Director OEM Markets, Eastman Kodak Co 300
Mitsubishi Silver Based Direct Plate — Present & Future,K . Y a m a m o t o , Y . T s u b a i , a n d S . S u z u k i , R & D L a b s , M i t s u b i s h i P a p e r M i l l s . . . . 3 0 4
Hoechst Celanese and the Graphic Arts,Burke Burns, Marketing Services Manager, ENCO Print ing Products 308
Electrostatic Platemaking Systems From Polychrome,William Palafox, Director/Graphic Systems Devlpmt., Polychrome Corp 311
Laser Scan — OPC Plate Update,Charles Kreiner, National Accounts Manager, Polychrome Corp 314
Session 4-B: Electronic Imposition, Register and Platemaking
Chairman: Len Theran, Vice President of Applications, Rachwal Systems, Inc . . 317
An Update on Projection Platemaking Technology,Richard Cutter, Vice President of Engineering, Rachwal Systems, Inc 317
Projection Platemaking at Alpine Press,Paul Martin, Supervisor of the Prep Dept., Alpine Press 320
A New Approach to Step and Repeat,James Jeffers, Product Manager, DS America, Inc 324
A User Report on the DS PC-801 Stepper,John Gallagher, Prepress Manager, House of Printing 327
Camera/Computer to Electrophotographic Projection Platemaker,Ervin Rachwal, President, Graphics LX Ltd 329
Page Make-up Systems Are Fine But They Aren't Imposing,Gregg White, Director of R&D, O'Neil Data Systems, Inc 332
Digital Registration and Projection Imaging — The Bridge Between the FrontEnd and the Press,James Barre, Marketing Manager, Opti-Copy 335
ix
Session 5-1B:
Session 5-2B:
Session 6-B:
Optimizing Your Business with Information
Chairman: Gary M i l l e t , President, Kenex Systems 339
Leasing vs. Purchasing: Effects on Color Houses, •G a r y M i l l e t , P r e s i d e n t , K e n e x S y s t e m s . . . 3 3 9
Cash Flow Management,Kathi Adler, Director of Software Support, Covalent Systems . . . . • 343
Return on Investment,Ronnie Byznski, Control ler, Gamma One, Inc 346
Title ???,John Skae, President, Williams Li tho Service 348
Interpreting Information For Decision Making,Gary M i l l e t , President, Kenex Systems 351
Managing Your Environment
Chairwoman.- Melene Fo l le r t , Educational/Technical Sales Director, 353Potomac Graphic Industries Inc.
Maintenance Contracts and Vendor Support,Bil l Seips, Vice President, Manufacturing, Colorhouse, Inc 353
Update on Scitex User Group Activities,
Melene Fo l le r t , Secretary/Treasurer, Scitex Graphic Arts Users Assoc 356
Raster Digitizing: CCD's and Lasers
Chairman: Paul Schmitz, President, ImagiTex 360
CCD Digitizing for Graphics Arts: News Pictures to Commercial Quality,S . T h o m a s D u n n , P r e s i d e n t , D u n n T e c h n o l o g y , I n c . . . . . . . . . . : 3 6 0A Monochrome Imaging Solution with An Eye to the Future,John Oakley, Product Manager, Monochrome Sys., E . I . Du Pont. . - 363
A Black 8i White Revolution, Fuji Scanart 3011,B r y a n D. C o r r i g a n , S a l e s & M a r k e t i n g Manager , F u j i P h o t o F i l m U . S . A . , I n c . . . 365
Resolution: Input Systems and Output.— What Does It All Mean?,John Dearborn, OEM/Major Account Manager, Imagitex, Inc . . . . . . . . . . . . 368
Update on the DS Monochromatic Flatbed Scanner,Ed Kennedy , S a l e s Mgr . / P a g i n a t i o n S y s t e m s , DS A m e r i c a , I n c . . . •.."." . . . . - - 3/72
Report From a DS Monochromatic Flatbed Scanner User,R o n a l d 0 . S h a n k s , S u p e r i n t e n d e n t o f P r e p r e s s , A r c a t a G r a p h i c s . . . - 3 7 6
Digitizing and Imaging Graphics,K a r e n H o u g h t o n , M a r k e t A n a l y s t , E C R M I n c . . . . . . .-. . . . . . . . . . ;- - - 3 7 8
Session 7-B: Raster Digitizing: CCD's and Lasers
Chairman: Henry Haugland, Dunn Technology, Inc 381
CCD Update,El i I s r a e l i , Vice President, R&D, Scitex America Corp.
Barneyscan Digital Slide Digitizer,James Dunn, President, Dunn Instruments 382
Desktop Imaging,James Kaus, Product Manager, AT&T 385
Pro Mavica — A Digital Still Image System,Joe Wielock, National Sales Manager, Sony Corp. of America 387
Linear Arrays for Digital Studio Camera,Douglas Meisner, Vice President, InterScan, Inc 390
XI
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