160919 facebook at work v1

Warren Leow warren.leow@123rf.com

Some thoughts on how to reach 100m customers via Southeast Asia/Asia

How to reach 100m users in Southeast Asia/Asia?• Integration with global and regional telcos so that

they can act as agents/ distributors/ resellers to reach SMEs and startup adopters• Human Resources Departments buy-in is required

to make Facebook at Work the ‘app’ of the company• Free PR within tech press such as Tech in Asia, e27,

Mashable could be useful

With the relevant introductions, it would be easier to ramp up to 100m users in SEA

16 strategic introductions which could be useful to ramp up Facebook at Work in Southeast Asia

Tech Press- for early adopters

Telcos- for SME GtM strategies

Job sites- for CV imports; Transportation- for bookings

An outsider’s thoughts on Facebook at Work• Facebook at Work with chat, calls, workgroups has the potential to be a

custom app for companies catering to their own employees• By carving out Facebook at Work into a separate app, it reduces risk of

leakage between Facebook, Messenger and Facebook at Work• It also allows compelling propositions to be offered within Facebook at

Work and thus position as a Top 5 app, i.e. the main app for work

1. Internal newsfeed2. Document sharing3. Text, voice & video

chat4. Public and private

workgroups5. Event calendar

1. User privileges controls

2. Leave management system

3. Employee benefits4. Payroll receipts &

retrieval5. Expenses tracking &

documentation6. Employee travel

1. Mailbox integration into Facebook at Work

2. Office365/Google Docs substitutes

3. CV depository ala Linkedin

1) Current version 2) Unbundling 3) Full suite

Hello. My name is Warren. I wore many hats. I can help and will be in London until 23 Sept.

Some context on Inmagine Group

• 123RF.com is the 4th largest stock image business in the world; after iStock (Getty), Shutterstock (NYSE), Fotolia (Adobe)• 16m visitors a month. 60m stock content• 450+ staff, 40+ offices, 100% bootstrapped• 4 main assets (www.123rf.com, www.inmagine.com

,www.stockunlimited.com, www.designs.net)• We have stock images, video, audio, vectors and

design templates